Social Marketing: Page 399

  • 150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips

    Tweet this way. No actually tweet that way. Don't talk too much. Talk or you are not engaging. Treat me like a human being. Don't ignore me. Share your best stuff. Invite me to your Facebook page. Don't spam me. Don't tell me what you ate for lunch. My oh my... no wonder the newbies get confused....

    By • Feb. 27, 2012

  • So you want to build a social media command center?

    Source: Flickr If you have been in the social media space for a while, you can't help but having heard of the new shiny toy, called social media command center. Companies like Dell and Gatorade have had one for a while, and many more are building new ones. I have been following these development...

    By • Feb. 27, 2012

  • Dispel Social Media myths - help businesses engage better

    One of the key findings of new research from ContactBabel is that only 16% of organisations currently see social media as a key customer service channel. Whilst businesses do recognise the need to move beyond simply 'monitoring' what happens on social media, it is clear that they are not yet gea...

    By • Feb. 27, 2012

  • Nonprofit Marketing: Do You Have 'Pinterest'ing Content?

    We process about 90 percent of all our information through our eyes, so it is no wonder that we are drawn to images in order to feed our craving. Pinterest is the perfect place to satisfy this visual appetite - It provides a virtual scrapbook that allows you to "visually share, curate, and discov...

    By • Feb. 26, 2012

  • 5 Social Media Management Tips for Non-profits

    The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement...

    By • Feb. 24, 2012

  • 10 Social Media Questions your HR Policy should address

    HR Departments in recent times have been exposed to several harassment cases, cyber-bullying and privacy violation issues that crop up because employees are connected with each other on Facebook/Twitter/LinkedIn.You may have blocked/firewalled the use of these channels at work or from a computer/...

    By • Feb. 24, 2012

  • As Facebook Timeline Comes to Brands, Will You Be Prepared?

    News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Reports are forecasting an announcement from Facebook at the first ever fMC or Face...

    By • Feb. 22, 2012

  • Why Health Care Professionals Should Monitor Social Media

    The healthcare industry is falling behind when it comes to adapting to social media technologies and strategies. Professionals have even estimated the gap to be as big as 10 years. While other industries are fiercely engaging in conversations with customers and users, Doctor Offices and Hospitals...

    By • Feb. 22, 2012

  • Get Some Convo Going on Your Facebook Page

    Last week, I gave you tips on starting your Facebook Page and putting up a great profile photo. So now that you have a Facebook Page what in the world are you going to do with it? Have your blog posts show up on Facebook PageI am assuming that you have a blog. You do, don't you? You always want ...

    By • Feb. 22, 2012

  • Reporting Social to Stakeholders

    Flickr Photo by ESML Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several...

    By • Feb. 22, 2012

  • Why Your Small Business Needs To Get Mobile

    We've all witnessed the phenomenon. People sitting at Starbucks with their laptops working. We've seen people in their cars, texting (while parked, of course) or talking on the phone. The new office space of the 21st century is the on-the-go space. No longer are people holed up in stuffy offices...

    By • Feb. 21, 2012

  • 15 Ways To Use Facebook Pages for Business

    Facebook is changing the way many businesses interact with their customers and promote their company. It is very exciting to have a tool that costs nothing but is powerful and gives the opportunity to reach hundreds, thousands, even millions. It isn't just big brands that are finding success on F...

    By • Feb. 20, 2012

  • Popular Blogs Remove Their Comment Section

    No Comments, No Cry Why are blogs removing their comment section, and is it right for you? I recently read an article on a favourite blog of mine, The Minimalists, about why they have joined the likes of Seth Godin, and Leo Babauata of Zen Habits, and removed the comment section from all of their...

    By • Feb. 17, 2012

  • Why I don't care about Pinterest

    I joined Pinterest in July of last year. At first I was excited about the tool - it seemed like a great way to collect images from around the web. I used it to share inspiring photographs with my photographer buddy and to collect fashion ideas to run by my co-workers turned personal stylists...

    By • Feb. 17, 2012

  • Your Twitter Followers Aren't a Community

    I believe that the job titles Social Media Manager and Community Manager are becoming confused. Do people often take on both roles under one umbrella ... yes they do .... absolutely. Indeed many companies are hiring Social Media Community Managers. But there is a distinct difference between the d...

    By • Feb. 16, 2012

  • 1,000 More Followers by Smart Commenting

    Introduction Today's guest blogger is Justian Madensen. He lives in Denmark and graduated from Celf (Vocational education) where he was awarded Entrepreneur of the Year 2010/2011. When it comes to work I tend to have a lot on my plate. I work as an Affiliate manager for an Online Sports investor...

    By • Feb. 15, 2012

  • Leadership In The Digital Age: A Video Interview

    I was interviewed earlier this year by @mikeburlin, a graduate student at the University of Washington's Masters of Communications in Digital Media. His topic was Leadership in the digital age and he interviewed myself and Brian Marr (@bmarr) from the Seattle creative agency, Wexley School for G...

    By • Feb. 15, 2012

  • How to Use Social Promotions to Grow Your Business

    Promotions have been a staple in the marketing toolbox for ages.They help grow awareness and create excitement around your brand.But social promotions are even better.It's the best way to have your message spread authentically (and cheaply).Here's how you can use social promotions to grow your bu...

    By • Feb. 15, 2012

  • Why Your Business Needs a Online Community Manager

    The position of "Online Community Manager" isn't an new position for most companies already with established brands on the Internet. However, it is a "new" position often overlooked from the businesses looking to develop a market and a base for the people to interact with its brand. A good c...

    By • Feb. 15, 2012

  • Corporate Blogging on the Decline

    About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I'd like to share this post with you. The premise of this post is that corporate blogging is on the decline. If that is so, it's too bad and likely the result of a lack of planning on the part of the corporations who have stopped blogging.

    By • Feb. 14, 2012

  • UK businesses - To 'pin' or not to 'pin'? That is the question.

    The world of social media has rapidly developed over the last decade. From the likes of MySpace and Bebo to Facebook and Twitter - change has been constant. Pinterest is now the new social network 'on the block' - relatively speaking.What is Pinterest? Think of Pinterest in the same way you would...

    By • Feb. 14, 2012

  • Bringing Sexy Back: How LinkedIn Groups Can Revitalize Your Industry

    Just about everyone is doing something on their mattress other than sleeping on it - I think you know where I'm going here. How many mattress companies have used advertising to overtly extol their mattresses' virtues between the sheets, if you will? Not many! Most people don't see the mattress in...

    By • Feb. 13, 2012

  • How After Action Reviews Can Improve Your Social Media Strategy

    Source: nwlink.com via Beth on Pinterest The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any pro...

    By • Feb. 13, 2012

  • Local Business - Only 1.3% of Fans Actively Engage on Facebook

    You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow. The study recently published by AdAge selected the top 200 Facebook brands to track over the ...

    By • Feb. 13, 2012

  • Don't Ask Community Managers to Be Strategists

    The enterprise community manager position is sometimes termed a "jack of all trades" role. I know -- I've said it myself. But I think we're starting to take it a bit too far. Over the past few weeks I have participated in a suite of webinars and talks about online communities and their growing ro...

    By • Feb. 13, 2012