Social Marketing: Page 399

  • Social Media and Word-of-Mouth Advertising In a Digital Age

    Most of us understand the importance of word-of-mouth advertising to our business. We know that spending money on marketing a service or product that has a bad reputation with consumers, and not doing anything about it, is similar to burning money. People will only be reminded of the problems...

    By • Oct. 25, 2011

  • Entrepreneur Success: 15 Tips to Zoom Business and Life

    Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded?

    By • Oct. 23, 2011

  • The Power of Curation

    Flickr by Leo Reynolds Guest post by Paula Goldman The wisdom of crowds, the insanity of crowds. Mention the word "network" to most people and their reactions tend to sway between these two polar extremes. It's either "crowdsourcing is the answer to everything" -or it's a complaint that social ne...

    By • Oct. 21, 2011

  • Turning Lemons into Lemonade: Will It Work for BlackBerry?

    Earlier this month, BlackBerry users were stunned by the massive service outage. RIM customers particularly in Europe and South America have experienced difficulties in accessing messages with some email delays as well. Canadian-based RIM said that the huge outage was caused by a certain bug, mos...

    By • Oct. 21, 2011

  • Online vs. Offline Fundraising Debate: Which Channel Rules? [INFOGRAPHIC]

    Are you searching for ways to raise more money? How about reach new donors or activate old ones? Maybe you're trying to get more from existing donors?Any way you slice it, fundraising is a necessity for most nonprofit organizations. Focusing your fundraising strategy on the right things and opti...

    By • Oct. 14, 2011

  • What 'Community' Means to Me: 17 Teenage Perspectives

    Part 1 of 2: teenage perspectives on community and trust While community can be experienced in countless ways, the meaning of community might be pretty universal. This was definitely clear to me yesterday - as I was at Westfield High School's "Entrepreneurship 101" class (the second session to be...

    By • Oct. 8, 2011

  • 4 Reasons Your Company is Failing at Social Media

    The truth is, most business owners don't know squat about social media. And that's ok. The problem is they're too stubborn and proud to admit it.For every social media success story there are hundreds of businesses struggling to establish any type of online presence. Here are four reasons your ...

    By • Oct. 6, 2011

  • 41 Signs You Are NOT a Social Business

    We've all seen the begging pleas of the wanna be social business:

    By • Oct. 2, 2011

  • LinkedIn: A Staff Recruiting Tool for Nonprofits Too

    For nonprofits, recruiting is the elephant in the room. A huge turnover in executives will take place in the next five years as Boomers hand off to younger staff, according to a Meyer Foundation report. Idealist.org reports that front-line staff and fundraising experts will also be needed but it...

    By • Sept. 30, 2011

  • How Small Businesses Can Stay Ahead of the Facebook Changes

    The biggest loser in the recent Facebook changes is small business. Many of you were relying on Facebook as a free platform where you could develop a loyal community of fans that might "like" and "share" and "comment" in the hopes that others would see and do the same, and ultimately be converted...

    By • Sept. 27, 2011

  • What Made "Brand Anna" - the Perfect Advertising Campaign in India?

    The recent wave anti-graft campaign in India was met with resounding success. The campaign that lasted nearly a month ran through several phases. None of these were negative and all so articulate that it would make any adman look silly. Looking at it through the advertising point of view, there a...

    By • Sept. 26, 2011

  • Why Tweet?

    "Why should I be on Twitter? No one cares what I'm doing and I don't care what they are doing."This is the most common answer for people who aren't currently using the social media platform when asked about it. That's the easy answer, but let's dig a little deeper into why people give that answe...

    By • Sept. 26, 2011

  • Handmade: The Future of Community-Based Markets

    Handmade: The Future of Community-Based Markets Etsy CTO Kellan Elliot-McCrea talks about how Etsy is creating opportunities for people, and the future of "handmade" in the marketplace. About the Maker(s)Kellan Elliott-McCreahttp://www.etsy.com Date: Sun, 18 Sep 2011 13:00:00 -0700 Location: Que...

    By • Sept. 19, 2011

  • The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media

    You know how a 3-legged stool works, right?If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up.The online world has a similar 3-legged stool - SEO, Email and Social. All three...

    By • Sept. 8, 2011

  • 'Culture Eats Strategy for Lunch': An Interview with IBM's Sandy Carter

    Last week SMT was pleased to interview Sandy Carter, IBM's Vice President of Social Business and Collaboration Solutions Sales and Evangelism about "social business" and Sandy's reading of the organizational changes that give meaning to the term. SDC: How did IBM come to understand that it has a ...

    By • Sept. 8, 2011

  • Don't Let Customers Become Angry Birds on Twitter

    Recently I learned a hard lesson in customer service. A customer tweeted me about an issue experienced after an update. I replied in 140 characters as my tweet field dictates and attempted to help. I thought it was a perfectly pleasant tweet, but I was met with a reply that included "please don't...

    By • Sept. 6, 2011

  • Social Media, Suicide, and Ending the Taboo on Discussing Mental Illness

    Nearly 700 blog posts have been written (according to Google Blogsearch) about Trey Pennington's suicide on Sunday. Somebody's even curating a collection of these posts.

    By • Sept. 6, 2011

  • Social Media Is a Journey, Not a Marathon or Sprint

    There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While, I believe these three key salient points are spot on... Plan: Just like you would never run a marathon without proper planni...

    By • Sept. 3, 2011

  • Can Stories Be Data?

    Flickr Photo by Caramel - Creatives Common Licensed Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter? There are lots of debates in the amazing world of measurement and learning. The only valid data is quantitative data Re...

    By • Aug. 31, 2011

  • 4 Steps to Instant Social Network Omnipotence

    Social Report is committed to continually adding features that will make social reporting and curating your social media efforts easier. With Social Report, you can now have a daily summary of all your social events delivered to you encapsulated in an email. The benefit to you is that you c...

    By • Aug. 30, 2011

  • 7 Parts of a Facebook Post

    Content creation is one the biggest challenges for brands. Many of the folks I work with have a hard time trying to find the right thing to say to their listeners. There are two approaches I like to guide brands to take: (1) If you ran into one of your users at a cocktail party, what happenin' th...

    By • Aug. 29, 2011

  • Twitter? Business Owners: Look Before You Leap

    Business owners we meet with are increasingly asking about Twitter.

    By • Aug. 26, 2011

  • How Customer Communities Help Turn B2B Products Into Brands [Apple-Style]

    Why is that Apple's two-year-old iPhones are outselling the latest most geeked-out phone from Apple's competitors? Two hints: It is not because Apple's hardware is superior. It is not because the average soccer mom buying an iPhone can immediately tell the difference in the icon design between an...

    By • Aug. 26, 2011

  • A Letter to GooglePlus Project Managers and Marketers

    Social media platforms really need to focus on niches and this has never been truer than with your latest social endeavour, Google+. I for one am seriously rooting for G+. I believe there is great potential there after using it for a couple of months, but I implore that you focus your brand, messaging and calls to action on one subset of the population. If you try to get everyone to join, most will ignore those welcome signs.

    By • Aug. 25, 2011

  • Social Media Checklist For Emergencies and Disasters Response

    During an Emergency and Disaster, the first 24 hours are critical in order to establish the fundamental action steps in the social media sphere. The purpose of this Checklist is helping Emergency and Disaster Agencies/Nonprofits to effectively manage social media communications through clearl...

    By • Aug. 24, 2011