Social Marketing: Page 399

  • Creating the Conditions for Social Business

    This is an update to an earlier post, which includes the slideset used at the Social Business event of 25th April 2012.Social Business - what it means and why we should careEveryone is talking about "Social Business" - but what does it mean and is it just the latest fad? Greater customer satisfac...

    By • May 9, 2012

  • 10 Jobs in 1: The Life of an Internal Community Manager

    Last night, I was having dinner with some folks in my social circle. One of them exclaimed, "Good news! We FINALLY get to hire an internal community manager." We all raised a glass to toast the victory. See, he had been battling to get a headcount to manage his social intranet for years.Based o...

    By • May 8, 2012

  • Who Should Teach Reputation?

    One good lesson we can all take from social media is that we know a ton about public reputation. We know about corporate reputation, brand reputation and individual reputation. I happen to think that personal reputation and social media lie at the heart of social business. Universities are accust...

    By • May 8, 2012

  • Do you Consider Podcasting part of Social Media?

    To answer this question properly we have to ask, how exactly does one define social media? Is it a bunch of websites that allow people to connect? Is it a new wave or new media form that is sweeping the world? Is it just Facebook and Twitter?Let's look at how Merriam-Webster defines social media...

    By • May 8, 2012

  • Confessions of a Social Media Girl: FACEBOOKOCALYPSE - Prepare Your Business for the Facebook IPO

    Since the soft-due date of the Facebook IPO was whispered, I've been stocking the office closet with non-perishable goods, water, classic movies, as well as my favorite nail polish and moisturizer (I plan on looking good if I have to wait out the Social Media Apocalypse, or the zombie invasion, w...

    By • May 8, 2012

  • Blog Commenting to Get Attention - Don't be clueless.

    Have you ever seen the film Clueless? I'm not ashamed to say I have watched it several times. In the film a few dizzy teenage girls spend their time preening, shopping, promoting themselves and generally outdoing each other in the "me me me" capacity. Their main objective is to find the right boy...

    By • May 8, 2012

  • Blog Ideas for Small Business

    Finding blog ideas to write about is one of the most common challenges bloggers face. So many small businesses decide not to even have one. But did you know...Nearly 40% of US companies use blogs for marketingCompanies that blog have 55% more visits to their websiteB2B companies generate 67% lead...

    By • May 8, 2012

  • The BodyRock.Tv Social Media Phenom

    For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all stri...

    By • May 8, 2012

  • The Pros & Cons Of Tumblr For Online Marketing

    One of the predominant questions surrounding Pinterest's meteoric rise to the upper echelons of social media visibility has been "didn't Tumblr already do this years ago?" Indeed, the very image-heavy microblog aspects which lie at the core of Pinterest's astounding success are essentially copied...

    By • May 7, 2012

  • Jennifer Sheahan: Cracking the Facebook Code

    In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world's...

    By • May 7, 2012

  • How to Use Google+ Hangouts on Air

    On May 7th Google started rolling out the Hangouts On Air feature worldwide. (http://goo.gl/tbL4l)Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.What Exactly is Hangouts On Air? (http://goo.gl/AjUpx)Hangouts on Air is a built-in f...

    By • May 7, 2012

  • Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

    A few days ago I got the first shipment of my new book Likeonomics to my house. Right now the book is sitting in front of me and I really want to ask each of you to go out and buy it - but I can't. In fact, it really helps me if you DO NOT buy it yet - and the reason why explains a lot about the ...

    By • May 7, 2012

  • SEO vs. SEM. No, They're Not Twins

    Search Engine Optimization and Search Engine Marketing -think they're one in the same? Both work online to boost brand awareness and online traffic, but they are different. What is SEO and SEM? How are they different?Search Engine Optimization In terms of the whole picture, SEO is a part of SEM. ...

    By • May 7, 2012

  • The Path from a Social Brand to a Social Business

    I've been a long-time supporter of MediaTemple's (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my "7 questions to answer to become a social business" with you here..Social Media is pervasive and is becoming the new normal in corpor...

    By • May 7, 2012

  • Problems & Solutions for Cross Channel Marketing in the Digital Age

    Cross channel marketing, while more profitable than confining your efforts to a single channel, does present problems all its own. This is especially true when it comes to cross channel marketing in the digital age.That's partly because several different marketing channels exist within a limited ...

    By • May 7, 2012

  • How to Launch Facebook Offers in Minutes

    One of the most powerful features you can use to promote your business is Facebook Offers. That's the good news. The even better news is that it takes just minutes to create an offer. Here we will go step by step from idea to redemption. I will make some simple assumptions as skip a few steps su...

    By • May 7, 2012

  • Social Media Community Challenge + 10 Reasons We All Need Community

    You remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog?What changed? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.

    By • May 6, 2012

  • Social Media Time-Saving Tips for SME's

    For larger organisations, understanding the importance of Social Media for engaging with their customer has a simple response - employ a dedicated Social Media Officer! However, for small businesses such as sole traders where one person fits all roles, time saving is essential.So how can you join in the conversation when you are already feeling time stretched, and where should you begin?

    By • May 6, 2012

  • The Numbers that Really Matter for Your Business

    Creating benchmarks that work to grow your business and improve profitability along the way requires an intimate knowledge of your company, customers, and team members. Your competitors' metrics choice rarely matters except to provide fodder for bragging rights. If they have 10,000 Facebook foll...

    By • May 4, 2012

  • Behind Social Business: A New Middle Class

    So far we've heard the story of social business as the transfer of social media to the enterprise, and the story of social business as an extension of E2.0 tools. In both these cases you can see a logical narrative at work but no real passion play about people, change, the reinvention of work. I...

    By • May 3, 2012

  • Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

    When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Netw...

    By • May 3, 2012

  • Do Customers Really Matter to Your Business? Prove it.

    Frank Eliason and I have known each other for many years. We've shared the stage on many occasions, he's made an appearance on Revolution, and most importantly, I'm proud to call him a personal friend. Frank has championed the adaption and transformation of customer service during his time at Com...

    By • May 3, 2012

  • Marketing with Social Media - Grow A Loyal Community by Increasing Your Worth

    365 likes, 275 Tweets, 101 Shares, 39 comments. Many businesses see their social media following as a list, a database or a host of numbers without any acknowledgement that there is a human being at the other end. This is so wrong! Marketing with Social Media, and actually "getting it" so it driv...

    By • May 3, 2012

  • LinkedIn Extends Its Reach

    Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social...

    By • May 3, 2012

  • 9 Things You Must Know Before Your First Facebook Ad

    There's no doubt that Facebook itself and content on it sells like hotcakes right now and is fetching more and more recognition by the passing day. It has gone from being just a social networking site to a communications system that is difficult for the entrepreneurs to be able to ignore for usin...

    By • May 3, 2012