Social Marketing: Page 400

  • An Essential Key to Social Media Influence: Tell Your Story Well

    On October 16, 1869 workers digging in a field in Cardiff, New York unearthed a startling specimen; the petrified remains of a 10ft tall giant man. The owner of the land, George Hull, set a tent over the remains and charged visitors .25 cents to view it. Droves of people flocked to this tiny fa...

    By • Feb. 10, 2012

  • Leadership Involvement is Vital to Social Intranet Success

    Evidence continues to mount that social intranets have the potential to produce big results for organizations. The ongoing McKinsey & Company study points to outcomes ranging from increased market share to reduced time to market, along with a host of other positive results.

    By • Feb. 10, 2012

  • Capturing video responses social style!

    I've been looking for a way to capture customer video feedback on our Facebook page for quite some time. I found a number of free tools that allow you to simply direct your fans to their service where they can enter their responses. None of the tools offered video options. I really wanted to have...

    By • Feb. 9, 2012

  • What Does It Take To Become A Social Business?

    Despite all of the hype and buzz surrounding social media, many companies have yet to even test the waters and get their feet wet with it. After all, integrating social media into existing business practices means "change",a word that won't get many "Likes" from a lot of people. So buying...

    By • Feb. 8, 2012

  • 'United Breaks Guitars' Sparks New Customer Complaint Resolution Model (video interview)

    PART 2 of 4 ─ Musician Dave Carroll always has had a passion for customer service. So it's not surprising that in the wake of his highly popular "United Breaks Guitars" video on YouTube, he's become a one-man band in support of companies treating their customers fairly. "We call our customers fan...

    By • Feb. 7, 2012

  • Why Your Social Media Marketing Campaign Can Fail Right from the Start

    Why Your Social Media Marketing Campaign Can Fail Right from the StartA Pew Internet and American Life Project Survey http://pewinternet.org/~/media//Files/Reports/2012/PIP_Facebook%20users_2.3.12.pdf throws light upon the difference between the perception of how a social network works and how it...

    By • Feb. 7, 2012

  • 'United Breaks Guitars' Made Dave Carroll a Customer Service Celebrity (video interview)

    Part 1 of 4 -- Unless you reside on Mars, you're undoubtedly familiar with "United Breaks Guitars." That's the video musician Dave Carroll posted on YouTube 2½ years ago after United Airlines baggage handlers broke his treasured, and expensive, Taylor guitar and UAL wouldn't adequately comp...

    By • Feb. 6, 2012

  • 10 Effective Ways to Get More Facebook Fans This Year

    Early adopters love Twitter and Google+.But in the real world, normal consumers only care about Facebook.Besides boasting 845 million people, you can also find virtually any demographic on Facebook.So no matter what business you're in, you must have a strong Facebook presence.Growing your audienc...

    By • Feb. 6, 2012

  • If You Don't Know What You Want, It Doesn't Matter How Many People 'Like' You

    Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless-unless they are tied to your goals.

    By • Feb. 5, 2012

  • Pinterest Part V: 100+ Brands on Pinterest

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful.Pinterest is emerging to be one of the hottest social networks of 2012. A recent report fou...

    By • Feb. 3, 2012

  • Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)

    Updating as this plays out with deeper analysis and links...Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings...- 845 million monthly active users, year over year growth of 39%- 483 million daily activ...

    By • Feb. 2, 2012

  • Pinterest Part IV: Making the Most of Pinterest - Tips and Tricks

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. Hailed as one of the top ten social networks in terms of active population, Pinterest's nu...

    By • Feb. 2, 2012

  • Preventing Online Community Backlash

    Every community manager dreams that their community will be all sunshine and roses. However, that is rarely the case. Every player always has an opinion. When the community manager shares information, no one person consistently shares the same opinion on the topics. Everyone enjoys their g...

    By • Feb. 1, 2012

  • Does Your Company Inspire Trust? How Online Communities Can Help!

    Just the other day, I said to my 10-year-old daughter, "Trust is hard to win and easy to lose." She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she was being nice. Once trust is broken, it takes ...

    By • Feb. 1, 2012

  • Pinterest Part III: Participating on Pinterest as a Brand Curator

     Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. Pinterest's current population is made up of an interesting mix of designers, bloggers, ...

    By • Feb. 1, 2012

  • Pinterest II: Optimizing Content For Pinterest

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. At its core, Pinterest is a visual social bookmarking service. Its masonry style layout ...

    By • Jan. 31, 2012

  • Everything You Ever Wanted to Know About Pinterest for Brands

    Everything you ever wanted to know about Pinterest (but were afraid to ask) From weddings to dream homes to bucket lists, Pinterest's user-created and curated mood boards are a fascinating phenomenon to the social media community. If you are reading this blog, you might be wondering how to harn...

    By • Jan. 30, 2012

  • The Fundamentals of a Strong Social Media Plan

    Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution. Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation. The Simila...

    By • Jan. 29, 2012

  • Communities are Bullsh*t

    Communities are bullsh*t. That's right, I said it. Go ahead ... think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a "community", aren't you? I hate...

    By • Jan. 27, 2012

  • May I put you on hold?

    "Wait. What? You're putting me on hold for a third time so you can connect me with your shift leader's supervisor's manager? I just needed to know one simple thing about my account..."Sound familiar? All too familiar. Too often customers pick up the phone to find an answer to a question and don't...

    By • Jan. 26, 2012

  • The Heartbeat of Social Media

    It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It's no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with. What...

    By • Jan. 26, 2012

  • Comparison of 100 Top Companies on Social Business and Corporate Culture

    Are social business and corporate culture inevitably linked? In a recent podcast, Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0, and creator of the Net Promoter methodology. Fred made a statement that has stuck with me in the several weeks since I tuned in: "You can't...

    By • Jan. 26, 2012

  • Pinterest: When Curation Becomes Meaningful for Anyone

    Curation made a big fuss in 2010-11, while many start-ups rose in order to better structure the web for the end-users.In an attention economy, a gap exists between an abundance of contents, signals, paths, and a very limited time to filter all these data. Some digital tools try to help us filter...

    By • Jan. 25, 2012

  • How to Start Using Google+ for Your Business Before It's Too Late

    I know what you're thinking...Please NOT another social network.Unfortunately whether we like it or not, we all have to adopt Google+... fast. Especially if your business relies on SEO as a main source of traffic.Google+ currently has less users than LinkedIn, Twitter and Facebook. But not for lo...

    By • Jan. 24, 2012

  • Lotusphere 2012 Touts Social Business - But What about Social Media?

    Lotusphere, the large business conference produced by IBM, kicked off in Orlando, Florida this week. The term and evangelism behind 'social business' was everywhere - and palpable. According to keynote speaker Alistair Rennie, General Manager of IBM's Collaboration Solutions, social business is ...

    By • Jan. 23, 2012