Social Marketing: Page 400

  • Social Media Strategy - Professional Interest vs. Emotional Engagement

    Defining successful social media strategy is a hard objective - and it depends largely on what the definition of 'successful' is in the first place.For a large corporate organisation, for example, successful social media strategy might be centred around delivering social media content of professi...

    By • May 3, 2012

  • Why Measuring Social Media MATTERS

    We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually MATTERS. I am a strong advocate for v...

    By • May 3, 2012

  • Why Social Media Engagement Can Still Be Found at the End of a Telephone Line!

    There can't be many website owners who haven't heard of the most overused buzzword of our search and social age - engagement! The focus of all social media content is to replace push marketing with the imperative to interact. If you're not participating - you're not in the game! But is this reall...

    By • May 2, 2012

  • Brand Loyalty: The Evolving Nature of Brand Alignment

    Business is simple. Companies connect with customers, and customers connect with brands. The brand is everything in today's digital world; and brand loyalty is a recurring business.Brand alignment used to be quite simple in the past. Before the dot com era, brand loyalty was a one-way communicati...

    By • May 2, 2012

  • Back to the Future: Social Media at Shell

    On February 15th, 2012 Shell launched its first globally integrated Facebook page, representing a significant milestone for the company and its commitment to open communication and community engagement.In many ways, the learnings and experience (in the first 10 weeks) have clarified our viewpoin...

    By • May 2, 2012

  • How to Help Customers Keep Their Sanity Without Losing Yours

    The opening night of the 2012 Social Media Success Summit featured a power-packed session by Jeremiah Owyang and his research on how advanced companies use social media. One of the questions after his presentation asked how to handle the escalation process in social media that can turn frustrated...

    By • May 2, 2012

  • Pinterest vs Pinspire: Can You Tell The Difference?

    It's not uncommon on the Internet to find websites that offer similar services. Many social media networks mimic each other in features such as Facebook and Google Plus. In this case, Pinterest and Pinspire both allow users to pin links to their website in a virtual pin board. Upon reviewing both...

    By • May 2, 2012
  • SMT Expert

    Google Drive Sends Companies Scrambling to Update Internet Policies

    Google holds a special place in our hearts. Sure, it is a gigantic corporate behemoth, slowly positioning itself as the dominant online service, but we trust it because of that wonderful "don't be evil" slogan Google claims is the central pillar of its values. So why wouldn't we use it to store o...

    By • May 2, 2012

  • Facebook is Easy if You Master These 2 Tips

    Facebook is quite simple. Work hard to build your audience and then engage them. Since most businesses are not doing this, we thought it best to reiterate the 2 things small businesses need to focus on when marketing online to build a Facebook presence.1. Build your Facebook page with relevant an...

    By • May 2, 2012

  • What can we learn from social media to help us better collaborate at work?

    The instant opinion of many corporate decision makers is that enabling employees to use social media while at work is a bad thing. Maybe they don't want people to spend too much time at work organising their social calendars and tracking what their friends and family members are doing, but there...

    By • May 2, 2012

  • Marketing a Consulting Business Through Social Media: LinkedIn

    Image via CrunchBaseAround 2005 when social networking and social media took off, I was on the sidelines watching everybody flock to the tools that today are now commonplace in how we connect and communicate with one another. LinkedIn was one of those early social media platforms that people jump...

    By • May 2, 2012

  • Social Rebound: WeightWatchers® Tip-Off Foul

    In taking the social pulse of WeightWatchers across the globe, Localspeak monitored a dip earlier this year in U.S. net sentiment for the brand, compared to favorable trending noted previously in our French, German and Spanish social intelligence analysis. Back in December, on the eve of its 40...

    By • May 2, 2012

  • The Five Challenges of Social Media Management in Tourism

    I recently ran a series of posts for the French side of my blog, interviewing different tourism organizations in the province of Quebec (Canada) that execute many aspects of their social media strategy effectively. There was a big city hotel, a destination spa in the Eastern Townships, a regional...

    By • May 1, 2012

  • Excellent Customer Service: Go Above And Beyond Serving the Customer

    Providing excellent customer service is the most important thing you can do for your business. Every interaction your customers have with your company is an experience, and customer satisfaction should be looked at as a key part of your company. If you do it right, you'll not only score a lifelo...

    By • April 30, 2012

  • Social Media Give You a Megaphone for Word-of-Mouth Marketing

    The more things change, the more they are the same or, as the Bible says, "There is nothing new under the sun," a truism that word-of-mouth advertising exemplifies.Word-of-mouth has been and remains the best marketing. But these days, more people are talking, more are listening, and their convers...

    By • April 30, 2012

  • In Crisis, Misery Loves Company: 3 Tips for the Road Back

    It's bad enough to have one element to deal with in a crisis: a local politician emails a picture of nude women to his "friends" and it ends up in a reporter's inbox. That could stand alone. But don't stop there. Add another layer (from the ctpost.com): "An accompanying message encourages woman t...

    By • April 30, 2012

  • Accenture Takes Off with Social

    There you are shopping for a social media marketing partner and your dance card includes Ogilvy, Buddy Media, Digitas, Dachis, Accenture....Accenture? The company that practically defines the big box, big integration, big strategy, big consulting practice? They are on the list as well?You betc...

    By • April 30, 2012

  • Social Media in Regulated Industries

    Social media use in regulated industries such as Financial Services and Healthcare is beginning to take hold. The benefits are clear - market your products, communicate with customers and get a pulse on your brand image - but it's important to adopt such technologies while adhering industry regul...

    By • April 30, 2012

  • Successful Social & Mobile App Launch

    It takes a lot of work to get a successful app release. As Facebook app developers ourselves, we can tell you that building an app from the scratch is not an easy process. The whole process of design and development takes a lot of effort (for starters, even getting the right people on the right p...

    By • April 30, 2012

  • Customer Acquisition: The Fourth Pillar of Social Media

    Customer acquisition is the only pillar of social media that cannot stand alone. Brands can attract tens of thousands of fans and followers without ever acquiring a new customer or making a single sale attributable to the channel. Ouch! That's scary to think about. Imagine all of the resources th...

    By • April 30, 2012

  • Advertising Made Simple - Traditional Media vs Social Media

    That's just it...advertising is not simple! It's kind of like throwing spaghetti at the wall...throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It's really a matter of how much time are you willing to spend to discover w...

    By • April 30, 2012

  • Google Analytics Not Showing Keywords Used in Organic Search. Why not?

    Google analytics is, for many businesses now a days, an important tool to measure not just the traffic to your website, but how efficient is the SEO (Search Engine Optimization) or SMO (Social Media Optimization) implemented in your website and Social Networks. It shows you not only the organic s...

    By • April 30, 2012

  • Social Media and the Public Service Administrator: No Where to Hide.

    Today's financially stressed and burdened service sector, government and nonprofit alike is seeing an intense scrutiny and pressure from funding sources and clients. Government spending scandals, questioning of entitlements, spending practices and a general distrust of the whole government process has made a previous work environment in these institutions stressful from without and within. Non profits are reducing services just as demand goes up.

    By • April 30, 2012

  • 3 Ways to Use LinkedIn to Get More B2B Leads

    If you're selling to other businesses, then LinkedIn is your social media network.You don't even need to waste time on Facebook or Twitter unless you have LinkedIn up-and-running.Because the people on LinkedIn are the ones who buy. According to LinkedIn:64%of members agree that LinkedIn helps dev...

    By • April 30, 2012

  • Facebook Timeline: Cutting Through the Noise of Changes

    Timeline was a curve ball for most businesses with a Facebook Page. Now that the dust has settled, the outcry has calmed and business are now focused on building the best Page possible. In fairness to Facebook, their stated goal is to give businesses more freedom for self-expression on their Pag...

    By • April 30, 2012