Social Marketing: Page 400

  • 40%, Real Change, and The Power of Social Fundraising [INFOGRAPHIC]

    Did you know that over 90% of the nonprofits in the world use at least one social networking site? If you tie that to the fact that almost half the American population uses Facebook you quickly start to see that social media is taking over the nonprofit world (just like it's doing in the business...

    By • Aug. 22, 2011

  • As QSRs Embrace Wifi, Starbucks Kicks Computer Customers Out

    Not that much surprises me anymore when it comes to branding these days. After all, we are living in the era of "packaging innovation" where it's no longer enough to measure a beer's temperature by touch, people need color changing labels to tell them what cold feels like.But, I read some news to...

    By • Aug. 12, 2011

  • WTF? Friday: Social Media: Is it Better to do it Badly than Not at All?

    Mashable reported this week on a study that said 64% of small businesses think social media is not necessary. Nicole Perrin, senior editor at eMarketer, says she's not surprised by the results. "We typically don't see that they see this as the be-all, end-all," she says, noting that small busines...

    By • Aug. 12, 2011

  • "We Don't Email," Says a Customer Service Rep

    Normally, I try to avoid personal rants on this blog, but I'm so dumbfounded by this, I had to share ... As I was getting off the phone with a local utility company, I requested documentation of the service changes we'd just made. I was thinking they could fire off an email confirmation. No big ...

    By • Aug. 10, 2011

  • Nonprofits and Social Media Fundraising: Chasing the Mighty Dollar Down a Dead End Street

    Nonprofit organizations (NPOs) across the country support just about any and every cause imaginable. While their missions may differ, the need to raise money is a constant. As more and more entities join the chase for the mighty dollar, many are turning to social media to fundraise. What most NPO...

    By • Aug. 10, 2011

  • 9 Social Media for Social Good Sites You Won't Want to Miss

    It's amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube, Google+. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube....

    By • Aug. 8, 2011

  • Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

    Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group,...

    By • Aug. 6, 2011

  • Social Media Best Practices: 12 Tips for Making the Best of Facebook, Twitter, Google + or Any Other Social Site

    Do you know how many of your supporters use popular social networks like Google+, Facebook, Twitter and YouTube?Twitter has more than 16 million users, and 42.3 percent of the entire American population is on Facebook. YouTube is the second most used search engine in the world. Google recently ma...

    By • Aug. 1, 2011

  • 4 Critical Components to Your Email Marketing Strategy

    I've been deep in the world of email marketing for the past few months.It's a form of communication (and full blown industry) that's been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure y...

    By • July 27, 2011

  • What is Engagement in Social Media?

    By • July 20, 2011

  • Social Network Group Dynamics - Is it About ME or WE?

    For those of us who love the study of human behavior, social media provides a 24/7 real time research lab.

    By • July 5, 2011

  • How Australia Uses Social Media to Celebrate Immigrant Experiences

    Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must trav...

    By • June 28, 2011

  • Embracing Community: Become Your Customers' Trusted Adviser

    The aim of every large company looking to grow their brand equity and engage with their customers is to become a "trusted adviser". What is a trusted adviser? It's the person that, as a consumer, you go to first when you have a question.So, what's the benefit in becoming a trusted adviser? Simply, you do more business, people are likely to stay longer with companies that they regard as a trusted adviser and they're also likely to be more amenable to additional offers from that company.

    By • June 26, 2011

  • 'Content' or 'Community'? People Come For Content And Stay For Community Online

    I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. Content is important because it attracts new users to visit the community and inspires them to join. They see a piece of conte...

    By • June 18, 2011

  • Does Your Boss Understand Social Media? 3 Questions to Ask

    Last month I wrote this post sharing my views on how to achieve success in social media and one of the four key ingredients I had identified was the need to secure executive support. I then saw this study that examined the social behaviors of the Fortune 100 CMOs. While the overall results did n...

    By • June 17, 2011

  • Google Grant Tip of the Week: Account Architecture

    Grant architecture? You won't a need a fancy compass or any measuring tape. What you will need is your site map and some time. Your site should be laid out in a manner that makes content easily distinguishable. Building out your Google Grant will follow this same premise. Remember you can have 25...

    By • June 15, 2011

  • What Is Your Nonprofit Supporter's Decision Journey In the Age of Information Overload?

    Source: HBR = Branding in a Digital Age Yesterday, I blogged about the "Valid Metrics Framework" from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and...

    By • June 14, 2011

  • 25 SMART Social Media Objectives

    At Zoetica, we've been working on a peer learning project with arts organizations called "Leveraging Social Media" based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With ...

    By • June 1, 2011

  • The Perception of Social Media Marketing: It's a Free Lunch

    Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing "professionals". Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries!

    By • May 29, 2011

  • Five Social Media Must-Haves for Crisis

    Crisis: something you have to plan for in order to survive it, but hope you never actually have one. Organizations and businesses that don't plan for crisis will be left behind when the inevitable happens. Thorough crisis plans don't have to be 50 pages long, but you need to have one. Your organi...

    By • May 23, 2011

  • What Page Tagging In Facebook Photos Could Mean For Brands

    Facebook hasn't exactly been the friend of brands in recent times, considering that it not long ago extended its EdgeRank algorithm to brand pages so that as much as 80 percent of their audience disappeared. Page updates no longer garner the engagement they used to, and certainly don't reach as m...

    By • May 17, 2011

  • Social Media, Foundations, and Grantees: What Works, What Doesn't?

    This week I attended Center for Effective Philanthropy's conference "Better Philanthropy: From Data to Impact" where I participated on a discussion panel about social media, foundations, and grantees. Vincent Stehle moderated and other panelists included Paula Goldman, Omidyar Network, Jacob...

    By • May 12, 2011

  • Ning Rebrands Itself as a Paid Social Media Platform

    The idea of social media is to give your audience a place where they can share their ideas and you can engage with them on a topic. This means that some are looking for ways that go beyond Facebook and Twitter.Ning is one platform that has been in use for a few years. It allows members to create...

    By • May 12, 2011

  • How Mature Is Your Nonprofit's Social Media Practice?

    Click Through to Flickr for Attributions In our book, Networked Nonprofit, we describe the principles for becoming a networked nonprofit - a nonprofit that is simple, agile, transparent, and works more like a network than an isolated fortress. Networked nonprofits are experts at using new media...

    By • April 28, 2011

  • Utilizing Social Media for Customer Service

    Your customers may be asking the very same thing Roger Waters famously asked on the 1979 Pink Floyd classic The Wall, Is There Anybody Out There?In today's competitive landscape customer service is more important than ever, and a company's reputation for satisfying clients has never been s...

    By • April 27, 2011