Social Marketing: Page 401

  • Why Rehearsing for a Social Media Crisis is Crucial

    In the last of our social media posts this month (see what we've already covered at the bottom of the post), we thought it was time to talk about how brands can best arm themselves against the onslaught of the social media savvy public. Avoid the crisis in the first place. Not much you can do ab...

    By • April 28, 2012

  • Moxie Spaces Enhances Customer Engagement

    I have written Moxie before see (Moxie Provides a Social Workspace Through Employees Spaces). Recently I spoke with their CEO, Tom Kelly, about their latest offering. Spaces converges customer communications with employee collaboration into a single offering that I think is a great idea. I have a...

    By Bill Ives • April 28, 2012

  • 10 Must-Have Elements for a Social Media Crisis Plan

    Successful management of a crisis in social media is more about planning than anything else. Jeremiah Owyang's extensive research on social media readiness showed that successful companies plan ahead. Here are ten elements you'll want to include in your crisis communications plan:Current SWOT or ...

    By • April 27, 2012

  • Healthcare companies still don't "Get" Social Media

    "Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers."That was the very ominous and foreboding opening line from a press release announcing the findings of a report done by th...

    By • April 27, 2012

  • They All Laughed - The road to becoming a social enterprise

    Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARKPeople laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all:The standard -"We can't open ourselves up to this kind of risk."The mean -"You're just trying to...

    By • April 27, 2012

  • Will "Man-Boards" Change The World Of Social Media?

    Will "Man-Boards" Change The World Of Social Media?MANteresting.comIf you haven't heard of Pinterest you've been living under a rock. The hottest new social network is populated mainly by women (90%) who use the site to share recipes, wedding photos, fashion favs and home decor ideas. As a result...

    By • April 26, 2012

  • Customer Service: The Second Pillar of Social Media

    Delivering quality service is the cornerstone of every successful business. Start-ups can't grow into sustainable enterprises without it. Established companies lose market share when service levels drop. The need for a good customer experience is well known and easy to declare. Identifying the sp...

    By • April 26, 2012

  • Putting the Brains into B2B Content Sharing

    When seeking specific, professional information or looking to solve a problem, try to think of an example where the advice of an expert is not more effective than that of a layperson. An acute medical issue? We visit a specialist. Mechanical trouble? We seek the experienced mechanic or trusted de...

    By • April 26, 2012

  • Five Roles of a Social Media Strategist

    Wanted: Professional yet personable risk taker with a knack for engaging with strangers and the ability to ooze charisma and charm via the written word while adhering to brand guidelines. Strong communicator, adept analyst, skilled promoter and experienced policy maker. Oh, and intimate knowledge...

    By • April 26, 2012

  • 5 Mistakes to Avoid in a Social Media Crisis

    A social media crisis is a stressful time for all parties involved. It's easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over a...

    By • April 26, 2012

  • 3 Secrets to Mobile Marketing Success for any Business

    Mobile marketing software is more important than ever in today's world. That's partially due to the fact that mobile marketing itself is on the rise.Fortunately for you, most businesses aren't doing it effectively (at least not yet). Everybody wants to "go mobile," but unless they have solid mobi...

    By • April 26, 2012

  • Interweaving Social Media Monitoring with Media Engagement to Create Value

    Mining social data is a means of improving individual campaign performance and increasing brand relevance. The data can be used to distinguish which customers are in which part of the purchase funnel, which is key to getting the right message to the right consumer. This essentially means analyzin...

    By • April 25, 2012

  • You just deployed a social media listening platform, now what?

    Although many pundits believe that social business is all grown up (I am not one of them), I continue to be surprised by how many companies still deploy social media listening platforms without really understanding why they are doing so. How can you listen, if you don't know what you are listenin...

    By • April 25, 2012

  • Customer Retention: The First Pillar of Social Media

    Keeping customers actively buying products and services is a key component of every marketing and service strategy. The longer people remain in the buying funnel, the greater their lifetime value and contribution to corporate profitability. People can easily shift loyalties with a click of a butt...

    By • April 25, 2012

  • Discussion: The Heart of Small Online Communities

    The notion that discussion is the foundation of community is not a new one. In fact, it's fairly consistent theme with the some of the most influential bloggers dealing with community management, including Richard Millington over at FeverBee and Patrick O'Keefe at iFroggy. Despite the fact that i...

    By • April 25, 2012

  • InfoGraphic: Great Trends in Mobile

    The folks at CultureLabel.com recently put out this fabulous infographic that shows how quickly mobile has become a mainstay of our everyday reality. In fact, it represents a potential paradigm shift for consumers and businesses alike, both in our personal and professional lives.Of course, 87% o...

    By • April 25, 2012

  • Google Drive and the Future of Your Online Marketing

    The introduction of Google Drive Google's free Cloud Storage service should have little to do with business and marketing. Storage is like a tool, no different than say a spanner, and when was the last time you saw the launch of a new spanner bringing into question the marketing strategy of the c...

    By • April 24, 2012

  • The Secret to Becoming A Social Influencer: Private Networks

    Defining a social influencer is an interesting concept and one ripe for continued evaluation and exploration as we, the marketers, try to connect with those who will embrace the stories and move the brands we represent. The measurement of influence keeps shifting as social media matures but it is...

    By • April 24, 2012

  • How To Use Twitter For Business

    More companies use Twitter for business to expand their brand and connect with customers. Many of these same companies wonder why their followers didn't convert to traffic and leads. Twitter can be great for promoting your business, but tweeting alone won't magically generate customers. You also ...

    By • April 24, 2012

  • The Rise of Generation-C...and What to Do About It

    I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately busi...

    By • April 24, 2012

  • 5 Key Considerations for Your Business Social Intranet

    IGLOO Software is a company that develops social software providing online business communities. Providing a powerful suite of content management, collaboration and knowledge sharing tools, the cloud-based service gives employees, partners, and customers a voice in their business activities. In s...

    By • April 24, 2012

  • Integrated Marketing: 4 Reasons Social Media is Needed

    Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people's attention req...

    By • April 24, 2012

  • How Senior Leaders Can Harness Social Media for Their Companies

    Executives can even claim to know what makes social media so potent. Yet the vast majority of executives have no idea how to harness social media's power.4 tips on how senior leaders can harness social media:1. Monitor- Even without engaging consumers directly, companies can glean insights from ...

    By • April 24, 2012

  • Facebook to Change Fan Pages Again

    As we are all used to, facebook will be throwing another curve ball at us. Recently announced in their fan page update email, they will be updating the size and location of your profile image. Now this might seem like a small change, but for some of this it means 100's of re-designs. Comment at t...

    By • April 24, 2012

  • Are You Blogging with No Results? Here's an Easy Formula for Blogging Success

    Blogging is an extremely useful tool that can help your business expand its online reach, build brand loyalty, generate leads, and increase website conversion.If, though, you feel that your blogging is bogging you down, re-tweak your approach by following this simple formula:(DEFINE+LISTEN+ADDRES...

    By • April 24, 2012