Social Marketing: Page 403

  • Why Tweet?

    "Why should I be on Twitter? No one cares what I'm doing and I don't care what they are doing."This is the most common answer for people who aren't currently using the social media platform when asked about it. That's the easy answer, but let's dig a little deeper into why people give that answe...

    By • Sept. 26, 2011

  • Handmade: The Future of Community-Based Markets

    Handmade: The Future of Community-Based Markets Etsy CTO Kellan Elliot-McCrea talks about how Etsy is creating opportunities for people, and the future of "handmade" in the marketplace. About the Maker(s)Kellan Elliott-McCreahttp://www.etsy.com Date: Sun, 18 Sep 2011 13:00:00 -0700 Location: Que...

    By • Sept. 19, 2011

  • The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media

    You know how a 3-legged stool works, right?If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up.The online world has a similar 3-legged stool - SEO, Email and Social. All three...

    By • Sept. 8, 2011

  • 'Culture Eats Strategy for Lunch': An Interview with IBM's Sandy Carter

    Last week SMT was pleased to interview Sandy Carter, IBM's Vice President of Social Business and Collaboration Solutions Sales and Evangelism about "social business" and Sandy's reading of the organizational changes that give meaning to the term. SDC: How did IBM come to understand that it has a ...

    By • Sept. 8, 2011

  • Don't Let Customers Become Angry Birds on Twitter

    Recently I learned a hard lesson in customer service. A customer tweeted me about an issue experienced after an update. I replied in 140 characters as my tweet field dictates and attempted to help. I thought it was a perfectly pleasant tweet, but I was met with a reply that included "please don't...

    By • Sept. 6, 2011

  • Social Media, Suicide, and Ending the Taboo on Discussing Mental Illness

    Nearly 700 blog posts have been written (according to Google Blogsearch) about Trey Pennington's suicide on Sunday. Somebody's even curating a collection of these posts.

    By • Sept. 6, 2011

  • Social Media Is a Journey, Not a Marathon or Sprint

    There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise. While, I believe these three key salient points are spot on... Plan: Just like you would never run a marathon without proper planni...

    By • Sept. 3, 2011

  • Can Stories Be Data?

    Flickr Photo by Caramel - Creatives Common Licensed Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter? There are lots of debates in the amazing world of measurement and learning. The only valid data is quantitative data Re...

    By • Aug. 31, 2011

  • 4 Steps to Instant Social Network Omnipotence

    Social Report is committed to continually adding features that will make social reporting and curating your social media efforts easier. With Social Report, you can now have a daily summary of all your social events delivered to you encapsulated in an email. The benefit to you is that you c...

    By • Aug. 30, 2011

  • 7 Parts of a Facebook Post

    Content creation is one the biggest challenges for brands. Many of the folks I work with have a hard time trying to find the right thing to say to their listeners. There are two approaches I like to guide brands to take: (1) If you ran into one of your users at a cocktail party, what happenin' th...

    By • Aug. 29, 2011

  • Twitter? Business Owners: Look Before You Leap

    Business owners we meet with are increasingly asking about Twitter.

    By • Aug. 26, 2011

  • How Customer Communities Help Turn B2B Products Into Brands [Apple-Style]

    Why is that Apple's two-year-old iPhones are outselling the latest most geeked-out phone from Apple's competitors? Two hints: It is not because Apple's hardware is superior. It is not because the average soccer mom buying an iPhone can immediately tell the difference in the icon design between an...

    By • Aug. 26, 2011

  • A Letter to GooglePlus Project Managers and Marketers

    Social media platforms really need to focus on niches and this has never been truer than with your latest social endeavour, Google+. I for one am seriously rooting for G+. I believe there is great potential there after using it for a couple of months, but I implore that you focus your brand, messaging and calls to action on one subset of the population. If you try to get everyone to join, most will ignore those welcome signs.

    By • Aug. 25, 2011

  • Social Media Checklist For Emergencies and Disasters Response

    During an Emergency and Disaster, the first 24 hours are critical in order to establish the fundamental action steps in the social media sphere. The purpose of this Checklist is helping Emergency and Disaster Agencies/Nonprofits to effectively manage social media communications through clearl...

    By • Aug. 24, 2011

  • 40%, Real Change, and The Power of Social Fundraising [INFOGRAPHIC]

    Did you know that over 90% of the nonprofits in the world use at least one social networking site? If you tie that to the fact that almost half the American population uses Facebook you quickly start to see that social media is taking over the nonprofit world (just like it's doing in the business...

    By • Aug. 22, 2011

  • As QSRs Embrace Wifi, Starbucks Kicks Computer Customers Out

    Not that much surprises me anymore when it comes to branding these days. After all, we are living in the era of "packaging innovation" where it's no longer enough to measure a beer's temperature by touch, people need color changing labels to tell them what cold feels like.But, I read some news to...

    By • Aug. 12, 2011

  • WTF? Friday: Social Media: Is it Better to do it Badly than Not at All?

    Mashable reported this week on a study that said 64% of small businesses think social media is not necessary. Nicole Perrin, senior editor at eMarketer, says she's not surprised by the results. "We typically don't see that they see this as the be-all, end-all," she says, noting that small busines...

    By • Aug. 12, 2011

  • "We Don't Email," Says a Customer Service Rep

    Normally, I try to avoid personal rants on this blog, but I'm so dumbfounded by this, I had to share ... As I was getting off the phone with a local utility company, I requested documentation of the service changes we'd just made. I was thinking they could fire off an email confirmation. No big ...

    By • Aug. 10, 2011

  • Nonprofits and Social Media Fundraising: Chasing the Mighty Dollar Down a Dead End Street

    Nonprofit organizations (NPOs) across the country support just about any and every cause imaginable. While their missions may differ, the need to raise money is a constant. As more and more entities join the chase for the mighty dollar, many are turning to social media to fundraise. What most NPO...

    By • Aug. 10, 2011

  • 9 Social Media for Social Good Sites You Won't Want to Miss

    It's amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube, Google+. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube....

    By • Aug. 8, 2011

  • Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

    Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. It is also serving as a focus group,...

    By • Aug. 6, 2011

  • Social Media Best Practices: 12 Tips for Making the Best of Facebook, Twitter, Google + or Any Other Social Site

    Do you know how many of your supporters use popular social networks like Google+, Facebook, Twitter and YouTube?Twitter has more than 16 million users, and 42.3 percent of the entire American population is on Facebook. YouTube is the second most used search engine in the world. Google recently ma...

    By • Aug. 1, 2011

  • 4 Critical Components to Your Email Marketing Strategy

    I've been deep in the world of email marketing for the past few months.It's a form of communication (and full blown industry) that's been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure y...

    By • July 27, 2011

  • What is Engagement in Social Media?

    By • July 20, 2011

  • Social Network Group Dynamics - Is it About ME or WE?

    For those of us who love the study of human behavior, social media provides a 24/7 real time research lab.

    By • July 5, 2011