Social Marketing: Page 403

  • Social Media: In-House or Outsourced

    Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it's still a developing field and best practices are formed every day, there are cer...

    By • Sept. 25, 2010

  • 10 Marketing Tips for Gaining Online Visibility

    Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer.

    By • Sept. 22, 2010

  • Does your small business owner really need Facebook?

    This is a question facing many small business owners. They wonder do they really need Facebook and what can it really do for you. Many of these owners look at Facebook as another task added to an already busy day. Their focus is on running their business and servicing customers. They don't have a huge staff that gives them the opportunity to have an employee do the daily updates on a consistent basis.

    By • Sept. 13, 2010

  • 6 Social Media Marketing Goals You May Be Over-Looking

    During a recent re-evaluation of the social media strategy of our car dealerships I had an a-ha moment. Maybe I already knew it, but it did not come to me in the same scope as it has at this moment.

    By • Sept. 9, 2010

  • The dangers of brands over-responding on Twitter

    One of my favourite podcasts is Listen to Lucy from the FT's Lucy Kellaway and this week she has a great piece addressing how brands are responding on Twitter. Specifically how Starbucks responds to some Tweets about the brand. The piece is, like all her podcasts, humourous but with a serious ...

    By • Sept. 9, 2010

  • Twitter, asynchronous communication, and customer service

    Customer service via Twitter is the subject of considerable discussion both pro and con. A lot of the negative commentary suggests that people are taking to Twitter, in full public view, in order to circumvent the preferred method of customer contact: the telephone.

    By • Sept. 8, 2010

  • Social Media for Non Profits

    The not-for-profit marketing mantra: I don't have a lot of money for marketing, I don't have a big staff, but I have a lot of people who would help if I had a good way to connect them.

    By • Aug. 17, 2010

  • 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider

    Starting or maintaining a small local business is no easy task. This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. For every story of a mom and pop shop that has fought off the corporate giants, there...

    By • Aug. 17, 2010

  • Are we becoming a nation of whiners or adapting to a new channel for obtaining customer service?

    Long before Twitter, business consultants advised to embrace customer complaints. Wise people like Don Peppers and Martha Rogers saw complaints for what they were: opportunities to identify problems companies can fix, leading to happier customers, better word of mouth and more sales.

    By • Aug. 13, 2010

  • Want More Comments on Your Blog? Spend Less Time There

    Kara Vanskike, a reader of Spin Sucks, the blog I manage, sent me an email recently saying:"Our blog has been up and running for about a year and a half. We know it's being read through analytics and in person comments, but we really struggle to get people to comment on the posts."

    By • July 27, 2010

  • Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

    Source: Valdis Krebs

    By • July 8, 2010

  • How Facebook Will Get To 1 Billion members

    Some might wonder if Facebook will ever reach 1 billion users, however Mark Zuckerberg is confident about it. And I think he is right, Facebook is the platform that can grow to this number an even finance its growth.

    By • June 28, 2010

  • The Social Customer

    By • June 28, 2010

  • Social Media Marketing to Small Businesses - New Research

    In the latest report from our Business Social Media Benchmarking Study research, "Engaging Small Business Decision Makers Through Social Media," we address a key question on the minds of companies marketing to small business: What are the best social media channels for reaching and engaging with...

    By • June 14, 2010

  • Social Media Revolution and its Affect on Small Businesses

    Erik Qualman, author of the book Socialnomics: How Social Media Transforms the Way We Live and Do Business, created a video called the Social Media Revolution in August 2009. He updated the video less than a year later to demonstrate how quickly the social media landscape moves. Some of the stat...

    By • May 26, 2010

  • Social Media in Small Business is Anything But Small

    € In celebration of National Small Business Week... For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. So...

    By • May 24, 2010

  • Lessons from the recession: Customer Service Spending Needs to Increase in Social Media and Field Service

    One of the cool things about working in Customer Service CRM is that the landscape is always changing-always something to learn and do better. Over the past few years I've become increasingly interested in the phenomenon of social media and the effect it is having on customer relationships and...

    By • May 21, 2010

  • From Social Media to Social Business: The Missing 'Social' Link

    I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the 'media' part of Social Medi...

    By • May 7, 2010

  • How To Know If Your Business Is Social

    Sitting beside Janice on a flight is a fascinating experience. She's naturally social and refuses to let you not be. Mind you, she isn't annoying or overbearing, but pleasant, friendly and interesting. She asks questions that make you feel important, a part of her life though you're really not. ...

    By • April 30, 2010

  • What's Your Nonprofit's Social Media Measurement Strategy?

    Photo by Halloween Jack Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff. One problem is that many do not formulate a measurement strategy and are at a loss to justify their investme...

    By • April 26, 2010

  • What might Facebook's new Link to Profiles and Pages mean for Bloggers?

    A new Community Page feature that creates streams of related topics will soon become an option for users to link up their profiles. These pages aren't controlled by anyone, they are instead a conglomeration of updates, links, and other information that contains keywords or other identifying ma...

    By • April 21, 2010

  • Stop Listening To Your Customers

    According to Mark Cuban, you should never listen to your customers. Does he really mean this? No, what he is saying is that marketers must take matters into their own hands when it comes to creating a new product or improving an old one. Says Cuban, I'm working with a company that at one poin...

    By • April 14, 2010

  • Small businesses and Social Media: Should you be concerned about security?

    I read an article the other day that explained that for most small businesses there is a lot of fear around social media. A lot of the concern has more to do with potential security issues that can occur. Certainly, with the internet, regardless of whether it's web 2.0 or not, there is always so...

    By • April 13, 2010

  • What's a Fan Worth to an Association?

    Today Adweek reported that value of a Facebook Fan has been calculated: $3.60. The findings are evidently based on impressions generated in Facebook's news feed, and a fan base of one million translates into at least $3.6 million in equivalent media over a year. Naturally, since I manage my...

    By • April 13, 2010

  • Do not-for-profits have more at risk when protecting brand reputation?

    What are you protecting when a crisis hits? Ultimately its your reputation - your brand reputation. Generally speaking, when your brand reputation takes a hit, so does your business. But in the case of not-for-profit organizations, this goes even further, and can have an even more potential...

    By • April 9, 2010