Social Marketing: Page 402

  • Is Your Bartender the Perfect Community Manager?

    What is the Perfect Online Community?Is there such a thing as the perfect community? What would be the definition of a perfect community? Does the perfect community have exist? Does the perfect community have trolls? Do you need to manage or maintain the perfect community? These are all inte...

    By • Dec. 2, 2011

  • Social Media Builds Awareness on World AIDS Day

    Thursday December 1 marks World AIDS day as the AIDS Healthcare Foundation and (RED) build awareness and fundraise for donations and support. AHF has launched an all week Twitter campaign to promote the cause asking Twitter members to follow @AIDSHealthcare and retweet hash tags #WorldAIDSDay and...

    By • Dec. 1, 2011

  • My lesson from Enterprise 2.0: People are the weakest link

    I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara two weeks ago as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. You can access the rest of th...

    By • Nov. 28, 2011

  • Thanks to Square and Sprint, Giving to The Salvation Army Kettle Just Got Easier!

    By • Nov. 26, 2011

  • 11 Blogging Essentials For Your Business

    Online presence is an integral part of business these days. Whether you are a B2B or a B2C, a large portion of your lead generation is going to come from online searches. These days when customers are seeking a product or service, the first search is probably going to happen online. A simple Goog...

    By • Nov. 25, 2011

  • What's Your Company's Social Score? Dachis Group Releases Free Social Business Index

    What's that you say, Klout on steroids? Well, not quite, but somewhat similar in nature. As the free world (and world in general) continues to adopt social media as an extension of their everyday lives, big companies are starting to take notice. Enterprise corporations are beginning to leverage s...

    By • Nov. 21, 2011

  • A Social Workplace Starts with Culture and Engagement

    Yesterday evening, I had the pleasure of appearing on Digital 411, an internet technology radio show. During the show, I discussed the impact that social technologies can have on HR transformation and employee engagement. There was so much interest in this topic that I didn't have time to res...

    By • Nov. 18, 2011

  • A new Social Marketing Approach: Hyphenated Marketing

    There's a big controversy these days in Social Media Marketing between the huge business opportunities and the fact that the more consumers are digitally empowered, the less they want to release their personal data and privacy to third parties.TNS Digital confirms this trend, demonstrating that n...

    By • Nov. 15, 2011

  • Social Media Analytics: Three lessons for success

    Last week I had the opportunity to present my views on social media analytics at Business Insider's Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussi...

    By • Nov. 10, 2011

  • Not Tweeting, and Not Feeling Guilty About It

    Not too long ago, I was talking with a few nonprofit executives about communications issues they face. A huge issue, not surprisingly, is time and resources to undertake communications programs. Another is using social media strategically and effectively.One senior executive told me," I'm not tweeting and I'd really like to not feel guilty about it." And once again this was a reminder, that just because a tool exists doesn't mean you have to use it or even that it is the right tool for your organization.

    By • Nov. 2, 2011

  • Why Your Company Needs a Social CRM and Not Just a Community Manager

    Kathy O'Reilly, a rep from the job-recruiting site, Monster.com, recently said in an interview with the LA Times that "the number of social media-related jobs on Monster has surged 75% over the last year." If you are a recent community manager hire, or you recently hired a community manager, you...

    By • Nov. 1, 2011

  • 5 Reasons Why Ignoring Negative Social Media is a Career Ender...

    Despite the overwhelming evidence of the impact of Social Media on the perceived public image of a business, many Customer Service (CS) and Public Relations (PR) executives still handle negative Social Media (blogs, Facebook, Twitter, Foursquare, Yelp, etc.) by ignoring the bad publicity. One can...

    By • Nov. 1, 2011

  • Social Media and Non-profits

    Are you looking for ways to use social media to advance your cause?Non-profits have many of the same opportunities in social media as for-profit businesses-it's just a matter of altering the strategy. Non-profits can focus their social efforts to drive awareness, share their story, cultivate dono...

    By • Oct. 26, 2011

  • Social Media Rule of Thirds to Grow Membership

    For the last three years, I've been a part of Ad 2 San Diego, a non-profit organization of advertising professionals ages 32 and younger. I've served as the Social Media Chair, the Director of Communications, and this year am currently serving as their Secretary of State. My primary responsibili...

    By • Oct. 25, 2011

  • Social Media and Word-of-Mouth Advertising In a Digital Age

    Most of us understand the importance of word-of-mouth advertising to our business. We know that spending money on marketing a service or product that has a bad reputation with consumers, and not doing anything about it, is similar to burning money. People will only be reminded of the problems...

    By • Oct. 25, 2011

  • Entrepreneur Success: 15 Tips to Zoom Business and Life

    Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded?

    By • Oct. 23, 2011

  • The Power of Curation

    Flickr by Leo Reynolds Guest post by Paula Goldman The wisdom of crowds, the insanity of crowds. Mention the word "network" to most people and their reactions tend to sway between these two polar extremes. It's either "crowdsourcing is the answer to everything" -or it's a complaint that social ne...

    By • Oct. 21, 2011

  • Turning Lemons into Lemonade: Will It Work for BlackBerry?

    Earlier this month, BlackBerry users were stunned by the massive service outage. RIM customers particularly in Europe and South America have experienced difficulties in accessing messages with some email delays as well. Canadian-based RIM said that the huge outage was caused by a certain bug, mos...

    By • Oct. 21, 2011

  • Online vs. Offline Fundraising Debate: Which Channel Rules? [INFOGRAPHIC]

    Are you searching for ways to raise more money? How about reach new donors or activate old ones? Maybe you're trying to get more from existing donors?Any way you slice it, fundraising is a necessity for most nonprofit organizations. Focusing your fundraising strategy on the right things and opti...

    By • Oct. 14, 2011

  • What 'Community' Means to Me: 17 Teenage Perspectives

    Part 1 of 2: teenage perspectives on community and trust While community can be experienced in countless ways, the meaning of community might be pretty universal. This was definitely clear to me yesterday - as I was at Westfield High School's "Entrepreneurship 101" class (the second session to be...

    By • Oct. 8, 2011

  • 4 Reasons Your Company is Failing at Social Media

    The truth is, most business owners don't know squat about social media. And that's ok. The problem is they're too stubborn and proud to admit it.For every social media success story there are hundreds of businesses struggling to establish any type of online presence. Here are four reasons your ...

    By • Oct. 6, 2011

  • 41 Signs You Are NOT a Social Business

    We've all seen the begging pleas of the wanna be social business:

    By • Oct. 2, 2011

  • LinkedIn: A Staff Recruiting Tool for Nonprofits Too

    For nonprofits, recruiting is the elephant in the room. A huge turnover in executives will take place in the next five years as Boomers hand off to younger staff, according to a Meyer Foundation report. Idealist.org reports that front-line staff and fundraising experts will also be needed but it...

    By • Sept. 30, 2011

  • How Small Businesses Can Stay Ahead of the Facebook Changes

    The biggest loser in the recent Facebook changes is small business. Many of you were relying on Facebook as a free platform where you could develop a loyal community of fans that might "like" and "share" and "comment" in the hopes that others would see and do the same, and ultimately be converted...

    By • Sept. 27, 2011

  • What Made "Brand Anna" - the Perfect Advertising Campaign in India?

    The recent wave anti-graft campaign in India was met with resounding success. The campaign that lasted nearly a month ran through several phases. None of these were negative and all so articulate that it would make any adman look silly. Looking at it through the advertising point of view, there a...

    By • Sept. 26, 2011