Social Marketing: Page 402

  • How to Keep Your Online Reputation Strong

    Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business' relationship with someone or something. You have fixed it locally and internally, but what about online?You have implemented a tremendous Search Engine Opti...

    By • April 23, 2012

  • How To Encourage Your Clients To Follow Social Media Best Practices

    Many of my clients recognize the value of social media. They know they needed to increase their online presence; they understand the power of the many social networking platforms but are unsure where to start. They feel they cannot commit the time or energy and so they call me, in hopes that I ca...

    By • April 23, 2012

  • Creating a #Hashtag Campaign on Twitter

    Often the biggest results come from the smallest actions. Take Twitter hashtags, for example...The concept itself is deceptively simple; just add the "#" symbol in front of a word or a group of words with the spaces between them taken out.This tiny bit of detail lets Twitter organically categoriz...

    By • April 23, 2012

  • Unknown, Unliked, and Untrusted: Why?

    This is my dog, Maui. We're not best friends. Not even close.Last week Maui lived in a kennel at the SPCA. When I saw that face, I just had to rescue her. This week my wife, daughters and I have pampered the mutt in every way dog lovers can. In just 7 days, we've given Maui several hundred dollar...

    By • April 22, 2012

  • Successful Marketing Media Integration: Online/Offline Collaboration

    One of the most important aspects of marketing is the integration of online and offline marketing media and maintaining consistency between the two areas. Your online and offline marketing campaigns should always cross-reference each other for you to really take full advantage of reaching your entire audience.

    By • April 22, 2012

  • Integrating Social Media Into Your Integrated Marketing Communications (IMC) Plan

    Integrated Marketing Communications (IMC) is a process of planning, executing, and monitoring the brand messages that create customer relationships. Like social networking, IMC is about managing day to day interactions with customers and prospects. There is no beginning or end - it is continuou...

    By • April 21, 2012

  • What Are the Hottest Trends in Digital Advertising? [CONVO]

    More than a thousand advertisers, publishers, brand marketers and ad techies took a deep dive into digital advertising at the Ad Age Digital conference in New York this week.In this convo, Stephanie Grayson and I discuss some of our key takeaways from the conference.Grayson, a corporate communica...

    By • April 20, 2012

  • Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising)

    Everyone knows that companies are now in the media business.But few actually live up to the hype.Capturing attention is at the heart of marketing, because you can't sell anything without it.And now that everyone has the ability to be a publisher, some brands are beginning to realize that it's mor...

    By • April 20, 2012

  • Facebook adds "Listen" button to band and artist fan pages.

    On the 17th April 2012, Facebook added a "Listen" button to its artist and band pages that gives fans an easy way to listen to their favourite songs directly on Facebook itself. From writing this, fans can listen to songs from artists such as Linkin Park, Lady Gaga andJessie J to name a few, dire...

    By • April 20, 2012

  • Three Amazing Crowdsourcing Campaigns

    As more and more major brands have developed their communities within social networks, Crowdsourcing has become one of the most engaging and innovative tools in digital marketing over the past few years, enabling brands to realise the potential for their fans' input into the product development p...

    By • April 20, 2012

  • Can Small Online Communities Survive?

    In a world where behemoths like Facebook and Twitter dominate the social media landscape, I frequently run into the belief that small online communities are not viable. This is reflected to a certain degree in the 1-9-90 rule of contributors vs lurkers, which would seem to suggest that you need h...

    By • April 19, 2012

  • Facebook for eCommerce: It's about customer retention, not acquisition.

    Any social media pro can tell you that every business owner asks them the same question: "How can I get more Facebook fans?"There are lots of answers. Post on your wall more often, or less often, or support your page with ads (hold on to that last thought). But from where I sit, many people runni...

    By • April 19, 2012

  • Sir Richard Branson invests in new social network, Path!

    'Path' is a new social network to rival others like Facebook, but with a little twist, it is a mobile-centric social network. This means that members can only access their accounts via the use of their mobile device which can be downloaded by the Apple App Store and the Android Marketplace. Path ...

    By • April 19, 2012

  • 7 Local Business Blogging Tips

    Pushing SocialMost blogging advice is national even international in scope. Folks like me assume that you want to attract a large national audience. But what if you are focused on your local community? How do you create a blog that connects with your next door neighbor?We'll tackle that question ...

    By • April 19, 2012

  • Online Community Building: Rules of the Road

    Online community building skills come in handy whether you're using social networks, email lists orweb forums to build relationships. Traction, or getting people engaged, is becoming the holy grail of social media marketing. We've compiled the following Rules of the Road, culled from our experien...

    By • April 19, 2012

  • What the Rise of the Mobile Consumer Means for Your Business

    The world is going mobile at an exponential rate. Consider two facts:FACT:Apple sold more iOS devices in 2011 (156M) than the total number of Macs sold in all 28 years of its existence (122M).¹Wow.FACT:Google recently announced that 850,000 new Android devices are activated daily; the total numbe...

    By • April 19, 2012

  • Instagram for $1 Billion: What to Do in the Absence of Owning a Hot Social Startup

    I keep asking myself: Why couldn't I have discovered Instagram or Pinterest? With last week's news of Facebook acquiring photosharing app Instagram for an eye-popping $1 billion, many social media experts are now turning their attention to the future of Pinterest, another hot, photo-centric soci...

    By • April 19, 2012

  • Crafting the most Re-Tweetable Tweet You Can!

    You will find endless advice on the Internet on the art of writing a tweet that will catch the eye of your audience, all focused on how to find the right way to say what you want. But there's another, more mechanical aspect of writing a tweet, one that relates to not what is said, or how you say...

    By • April 18, 2012

  • Google+ Hits the Social Sweet Spot

    Google+ lit up last week as comments and jokes bounced back and forth regarding the new user interface and the 'mysterious' white space to the right of the screen.Perhaps more poignant in the battle for most Monthly Active Users (MAU) - a key measure of engagement used by social networks - is how...

    By Tarquin Clark • April 18, 2012

  • Do Facebook Ads Really Have 35 Times the Reach of Google?

    Whether you're a cash-strapped start-up or a marketing executive with a seven-figure ad budget, you want to make sure your online advertising dollars are spent wisely.According to a new infographic by Internet marketing guru Brian Carter, you're much better off spending 100 bucks on Facebook ad...

    By • April 18, 2012

  • It Takes Courage

    It's inevitable that I will get the question. You'd think by now that I would learn to expect it...that I would prepare for it...or have a response that would be purely second nature. But I don't. I've no standard answer that automatically inspires anyone in the moment to take action. And, to thi...

    By • April 17, 2012

  • 10 Tips for Excellent Customer Care

    It seems today that so many young professionals are looking for the quick buck or the quickest path to make it. It appears as though the message our elders left for us on customer care has faded from our interest. In a world where most people are concerned with number one, it is easy to see tha...

    By • April 16, 2012

  • The Revenge of 'Subcultures' with Social Media

    I had a great conversation with a young French entrepreneur, based in NYC and Paris, who's going to launch a business dedicated to a specific "underground" community of artists. We made a comparison with Nail Art phenomenon in Europe, that we had the chance to discover 2 years ago.After some moni...

    By • April 13, 2012

  • A Small Organization Creates a Big Community Success Case Study

    When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. So here's one to contemplate: a free, private online community serving a crucial constituency, aligned with but outside of an existing non-profit organizatio...

    By • April 10, 2012

  • What Southern Manners Can Teach You About Growing Your Business on Social Media

    Let's face it. With the economy in the state it is, the ever changing landscape of marketing, and the rising wave of entrepreneurs, the old guard rules to starting and successfully running a business have drastically changed. Social media is playing a role in shaping the changing tactics and proc...

    By • April 9, 2012