Social Marketing: Page 402

  • Digital Literacy Is In Crisis

    It's easy for those of us that live on the Web. We know all the tricks. We spend hours, days, months, years, discussing and analyzing and thinking and applying. We not only know how to use the tools, we understand the implications. We get that there's a revolution taking place. In part, we're al...

    By • Feb. 27, 2011

  • E-Mediat: Beirut Bound - Guess What's In My Suitcase?

    Today, I'm headed to Beirut, Lebanon for the E-Mediat project, a multi-stakeholder capacity building project for NGOS and Social Media in the Middle East. I'll be sharing insights about the project as it unfolds here on my blog and other social media channels, including #Emediat tag on Twitt...

    By • Feb. 25, 2011

  • E-Marketing for Sensible Folk: Social Media Needs Connections, Not Just "Likes"

    Many social media managers, consultants, users, etc. are moving more and more toward a two-prong approach to social media: (1) get high numbers of "likes," "followers," and "fans" and (2) send all these people a steady one-way flow of information. But the problem with this two-prong approach is ...

    By • Feb. 23, 2011

  • Social Discrimination, or How Brands Choose with Whom to Interact

    It's a given (or better: a generalization) that 20% of an advertiser's clients make up for 80% of his turnover. This insight has given birth to real in-depth Customer Relationship Marketing Programs. We give better offers and communicate more intensively with our top customers. That seems logical...

    By • Feb. 23, 2011

  • Creating the Perfect Facebook Event - Part One

    With social media becoming such an important platform for brands as we move into 2011, many have already established substantial communities on social networks, Facebook perhaps being the largest and potentially the most influential too. Whilst successfully acquiring a dedicated and enthusiastic ...

    By • Feb. 23, 2011

  • Why "U Can't Touch" MC Hammer When it Comes to Social Media

    We are looking forward to attending the Gravity Summit today, where old-school rap artist MC Hammer is being awarded the Social Media Marketer of the Year Award presented by Jeremy Blacklow, managing editor of AccessHollywood.com. You might be wondering: how did the maven who brought us "U Can't ...

    By • Feb. 22, 2011

  • Lessons from Red Cross: Twitter Mistakes and How to Handle Them

    Back over the summer, I wrote a post called "What was your worst social media mistake? What did you learn?" If you read through the comments, misdirected tweets (tweets sent to an organizational account, not a personal account or private message sent out to all) were the most common. Th...

    By • Feb. 19, 2011

  • TechSoup Global Summit: Inspiration Overload

    I spent the last two days at the TechSoup Global Summit getting inspiration overload about social media, networks, social network mapping, networks of networks, global peer learning, building a sector, nonprofit technology, and many other ideas I'm passionate about. But it wasn't just the idea...

    By • Feb. 17, 2011

  • Tips for Shooting a Winning Video for Your Nonprofit

    Note from Beth: After you read this guest post, you'll have lots of great tips for your nonprofit's video. And don't forget, The 5th Annual DoGooder Nonprofit Video Awards is now open for submissions from members of the YouTube Nonprofit Program until March 2nd. This year, for the first time, ...

    By • Feb. 15, 2011

  • Jammin' with IBM

    I've been following the tweets for the past few days from Lotusphere, and some of the toughest Web 2.0 critics I know have been giving rave reviews to the company's new grasp of social business. Next week, I get to join the fun. The folks at IBM have asked me to take part in something I first r...

    By • Feb. 1, 2011

  • This Webinar Will Blow Your Mind - Weekly Twitter #CustServ Chats - Year One

    Join us for a Live Recap Thursday, January 27th at 3 pm ET/12 pm PTRegister Now - It's Free- bit.ly/hjhc43Are you passionate about the importance of good customer service? Do you work in some aspect of the customer service industry? Do wish you could meet regularly with other people who share yo...

    By • Jan. 19, 2011

  • Zoetica Salon: A Couple of Good Resources

    January is Tune Up month in the Zoetica Salon, an online space for free peer learning about nonprofits and social media. Here's a few good resources shared on the wall in the past week. Book: My colleague, Micah Sifry, has written a book, "Wikileaks and the Age of Transparency." The theme of...

    By • Jan. 11, 2011

  • How Social Media is Impacting Non-Profits

    Non-profits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group.

    By • Jan. 6, 2011

  • Are All Charity Websites Bad?

    A recent post at the Chronicle of Philanthropy's page by Saundra Schimmelpfennig has an interesting title - Does Your Charity's Web Site Keep Donors in the Dark?

    By • Jan. 6, 2011

  • Have we got our head in the clouds about the value of online community?

    I had a very interesting conversation with a Facebook application developer today. He's a very smart guy and we agreed and disagreed on quite a lot of things. Here's the crux of the discussion from my point of view. If it's not yours, or if it is, please-for the love of community-pitch in and S...

    By • Jan. 5, 2011

  • Zoetica Salon: This Month's Theme: Social Media Tune Up

    Flickr Photo by Robert Couse-Baker Last month, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston, Kami Huyse, and Julie Pippert (the newest Zoetican) where over 7,000 nonprofit leaders have been engaging in informal learning about nonprofits and...

    By • Jan. 4, 2011

  • Social Media & Small Business: 14 Tips to Develop a Business Model for Success in 2011

    By • Dec. 20, 2010

  • Why Content Marketing Can Get You More Customers

    Content is critical in today's marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.

    By • Dec. 16, 2010

  • Why I Closed My Small Business Blog

    By • Dec. 16, 2010

  • 10 Small Biz Advantages in Social Media

    For whatever reason, many of my neighbors have eschewed the corporate world and operate their own small businesses. Every so often a couple of my neighbors will stop by and inquire about the latest social media trend. How do I use FourSquare? Do I really need Twitter? Why do I care about Facebook? Does any of this really help?

    By • Dec. 15, 2010

  • Social Media Leadership: Will Readers Thank You or Ignore You?

    Today, like most days, I start my morning with a daily dose of social media scan - what is going on in the twitter sphere, LinkedIn groups and on the private communities where I am a member. I can't help but notice the vast difference between the two types of social media I receive: thought leadership content, which I quickly gravitate towards to fuel my day and work practice with innovative ideas and new concepts to think about, and all the other stuff: marketing plugs, teaser activities to drive traffic, come-ons to open sales doors. This is stuff I never read, and I doubt you do either.

    By • Dec. 9, 2010

  • Company Towns Never Work: The Case for Third-Party Online Communities

    In the 1880s, industrialist George Pullman built a model company town for the workers who built his railroad cars. The planned community consisted of homes, stores, and public spaces...all owned and operated by Pullman. It won awards for being a vast improvement over the tenements and unsanitary ...

    By • Dec. 1, 2010

  • Social Media: The Ultimate Non Profit Resource

    As I've said many times before, social media just makes sense for nonprofit organizations. Nonprofit organizations give time, money, love, and/or resources to help the greater good, and one of the most critical aspects of success in social media is giving. Information, entertainment, and interaction are all ways you give to your social networks.

    By • Nov. 24, 2010

  • Can You Measure the ROI of Custmer Service?

    "Break the service paradigm in your industry or market so that customers aren't just satisfied, they're so shocked that they tell strangers on the street how good you are." - Jack Welch

    By • Nov. 1, 2010

  • If Facebook Were a Country...

    By the numbers,

    By • Nov. 1, 2010