Social Marketing: Page 404

  • How Australia Uses Social Media to Celebrate Immigrant Experiences

    Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must trav...

    By • June 28, 2011

  • Embracing Community: Become Your Customers' Trusted Adviser

    The aim of every large company looking to grow their brand equity and engage with their customers is to become a "trusted adviser". What is a trusted adviser? It's the person that, as a consumer, you go to first when you have a question.So, what's the benefit in becoming a trusted adviser? Simply, you do more business, people are likely to stay longer with companies that they regard as a trusted adviser and they're also likely to be more amenable to additional offers from that company.

    By • June 26, 2011

  • 'Content' or 'Community'? People Come For Content And Stay For Community Online

    I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. Content is important because it attracts new users to visit the community and inspires them to join. They see a piece of conte...

    By • June 18, 2011

  • Does Your Boss Understand Social Media? 3 Questions to Ask

    Last month I wrote this post sharing my views on how to achieve success in social media and one of the four key ingredients I had identified was the need to secure executive support. I then saw this study that examined the social behaviors of the Fortune 100 CMOs. While the overall results did n...

    By • June 17, 2011

  • Google Grant Tip of the Week: Account Architecture

    Grant architecture? You won't a need a fancy compass or any measuring tape. What you will need is your site map and some time. Your site should be laid out in a manner that makes content easily distinguishable. Building out your Google Grant will follow this same premise. Remember you can have 25...

    By • June 15, 2011

  • What Is Your Nonprofit Supporter's Decision Journey In the Age of Information Overload?

    Source: HBR = Branding in a Digital Age Yesterday, I blogged about the "Valid Metrics Framework" from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and...

    By • June 14, 2011

  • 25 SMART Social Media Objectives

    At Zoetica, we've been working on a peer learning project with arts organizations called "Leveraging Social Media" based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With ...

    By • June 1, 2011

  • The Perception of Social Media Marketing: It's a Free Lunch

    Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing "professionals". Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries!

    By • May 29, 2011

  • Five Social Media Must-Haves for Crisis

    Crisis: something you have to plan for in order to survive it, but hope you never actually have one. Organizations and businesses that don't plan for crisis will be left behind when the inevitable happens. Thorough crisis plans don't have to be 50 pages long, but you need to have one. Your organi...

    By • May 23, 2011

  • What Page Tagging In Facebook Photos Could Mean For Brands

    Facebook hasn't exactly been the friend of brands in recent times, considering that it not long ago extended its EdgeRank algorithm to brand pages so that as much as 80 percent of their audience disappeared. Page updates no longer garner the engagement they used to, and certainly don't reach as m...

    By • May 17, 2011

  • Social Media, Foundations, and Grantees: What Works, What Doesn't?

    This week I attended Center for Effective Philanthropy's conference "Better Philanthropy: From Data to Impact" where I participated on a discussion panel about social media, foundations, and grantees. Vincent Stehle moderated and other panelists included Paula Goldman, Omidyar Network, Jacob...

    By • May 12, 2011

  • Ning Rebrands Itself as a Paid Social Media Platform

    The idea of social media is to give your audience a place where they can share their ideas and you can engage with them on a topic. This means that some are looking for ways that go beyond Facebook and Twitter.Ning is one platform that has been in use for a few years. It allows members to create...

    By • May 12, 2011

  • How Mature Is Your Nonprofit's Social Media Practice?

    Click Through to Flickr for Attributions In our book, Networked Nonprofit, we describe the principles for becoming a networked nonprofit - a nonprofit that is simple, agile, transparent, and works more like a network than an isolated fortress. Networked nonprofits are experts at using new media...

    By • April 28, 2011

  • Utilizing Social Media for Customer Service

    Your customers may be asking the very same thing Roger Waters famously asked on the 1979 Pink Floyd classic The Wall, Is There Anybody Out There?In today's competitive landscape customer service is more important than ever, and a company's reputation for satisfying clients has never been s...

    By • April 27, 2011

  • The Cultural Imperative For A Social Business - Part 2

    Social media is "growing up" and becoming part of organizational process, graduated from being a single person who tweets to see "what sticks". That much we know. We also know that for an organization to be truly successful, it needs to be both: social externally and internally. Company culture ...

    By • April 22, 2011

  • The Cultural Imperative For A Social Business

    Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making it more so. The changing dynamics of the marketplace expose broken processes and are forcing employees to work ...

    By • April 22, 2011

  • Web 3.0 - Let's Find a New Title...

    Many web evangelists are sharing their views about the future of the next web these days. What will The Web 3.0 be, and how will it be named? For years people have foreseen The Semantic Web. Some might say, it is The Mobile Web, and know how to illustrate the opportunities (i.e. Augmented Reality...

    By • April 21, 2011

  • 10 Social Media Promises: Can Your Company Keep Them?

    Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online, because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the ...

    By • April 13, 2011

  • Social Media Policy Best Practices: Trust Is Cheaper Than Control

    I've been a little obsessed with using sticky notes in workshops as a reflection and visualizing tool for network and social media strategies. At a recent all-day workshop, I used them to help participants consolidate what the learned in the morning. Photographing them has been an excellent s...

    By • April 6, 2011

  • Using social media in times of crisis

    On 4 April, I attended Social Media in Times of Crisis - a symposium held by the Eidos Institute at the State Library of Queensland in Brisbane. The day was designed to address a number of issues covering public and government use of social media tools in crisis situations, use by first and subse...

    By • April 5, 2011

  • Enterprise Culture: Borrowing A Page From City Planning

    I attended the Dachis Group Business Summit a couple of weeks ago, and one of the sessions that impacted me the most was Dave Gray's "The Connected Business". Gray's talk was a riff off his blogpost by the same name, which positions a modern company as a complex, living organism that no longer f...

    By • March 30, 2011

  • Small Business Marketing: Making the Most of LinkedIn

    Small business marketing can be tricky. In my experience working in marketing for small business organizations, I have learned that most small business leaders do not realize the importance of marketing, lack the resources for it, and do not adequately budget for marketing activities. In just the...

    By • March 30, 2011

  • Online & mobile disaster relief efforts for Japan

    There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. I scoured my Reader and fired off a few links (including so...

    By • March 25, 2011

  • Harnessing the Power of Twitter-Twestival 2011

    When Amanda Rose began was organizing a London Tweet-up with some of her friends in September 2008, she came across some interesting results. By connecting with the right people on the popular social network, she was quickly able to grow an event in two weeks from a gathering of friends to a sold-out 250-person (er, Twitter user) event, all to benefit a local charity.

    By • March 23, 2011

  • Social Giving for Japan

    A few weeks back I shared a note about LivingSocial's Amazon deal. My intention was less about sharing a great deal, and more about demonstrating the volume of redemption taking place in this new social commerce space. Yesterday LivingSocial went global. In a great way. Their offer (which has been extended for a two day period vs the normal 24 hours) is a 100% match of your $5 d

    By • March 19, 2011