Social Marketing: Page 405

  • Research Findings Highlight the Evolution of Social Business

    I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by

    By • March 16, 2011

  • EdgeRank - What Does It Mean for Brands?

    The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. With post impression rates...

    By • March 15, 2011

  • How To Use Words Wisely

    Image by Joaquin Villaverde Photography via FlickrThe designer for Christian Dior, John Galliano, was fired after a video surfaced that showed his anti-Semitic rants at a Paris bar. Words can be dangerous because they trigger our thoughts and emotions. Galliano joins a long list of celebrities wh...

    By • March 14, 2011

  • Social Media Marketing: Are we outsourcing our brain?

    Marketing has always relied on external agencies to support its mission. This reliance transcends beyond the typical functions, such as PR, advertising and direct/email marketing, and it is not atypical for many companies (and I am not referring to just early-stage companies) to 'outsource' core...

    By • March 10, 2011

  • 3 Practical Reasons for a Small Business to Blog

    3 Practical Reasons For A Small Business To Have A Blog To blog or not to blog ... that is the question. I talk with small business owners all the time aboutthe virtues of adding a blog to their website, and the reaction is usually the same - I don't want a blog. Let's face it; most small bus...

    By • March 10, 2011

  • E-Mediat Day 3: Digital Activism

    Mary Joyce leads a session on digital activism using the Story of Electronics Beirut Diary: I'm in Beirut for the week as part of The E-Mediat project, a capacity building project that leverages a networked approach. I'm the lead for Zoetica where my role is to deliver training, advise on the ...

    By • March 2, 2011

  • Social Media's Role in Disaster Relief

    Social media has proven to be an excellent marketing tool for companies, but the greater power social media becomes undoubtedly apparent at certain times. One of those times is now, as many of us woke up Tuesday morning to the devastating news that an earthquake rattled the lives of those in Chr...

    By • March 2, 2011

  • E-Mediat: Day 2 - The Networked NGO in the Arab World

    By • March 1, 2011

  • E-Mediat Day 1: A Networked Mindset To Capacity Building

    Photo by @sdarine Beirut Diary: I'm in Beirut for the week as part of The E-Mediat project, a capacity building project that leverages a networked approach. I'm the lead for Zoetica where my role is to deliver training, advise on the curriculum and coaching methods, model transparency, ...

    By • Feb. 28, 2011

  • The Limits Of Online Influence

    On Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was not money, and not much time, really; rather, I asked for people to record a short message (20 seconds max) in support of the people in Christchurch who have suffered so much from the earthquakes that hav...

    By • Feb. 28, 2011

  • Digital Literacy Is In Crisis

    It's easy for those of us that live on the Web. We know all the tricks. We spend hours, days, months, years, discussing and analyzing and thinking and applying. We not only know how to use the tools, we understand the implications. We get that there's a revolution taking place. In part, we're al...

    By • Feb. 27, 2011

  • E-Mediat: Beirut Bound - Guess What's In My Suitcase?

    Today, I'm headed to Beirut, Lebanon for the E-Mediat project, a multi-stakeholder capacity building project for NGOS and Social Media in the Middle East. I'll be sharing insights about the project as it unfolds here on my blog and other social media channels, including #Emediat tag on Twitt...

    By • Feb. 25, 2011

  • E-Marketing for Sensible Folk: Social Media Needs Connections, Not Just "Likes"

    Many social media managers, consultants, users, etc. are moving more and more toward a two-prong approach to social media: (1) get high numbers of "likes," "followers," and "fans" and (2) send all these people a steady one-way flow of information. But the problem with this two-prong approach is ...

    By • Feb. 23, 2011

  • Social Discrimination, or How Brands Choose with Whom to Interact

    It's a given (or better: a generalization) that 20% of an advertiser's clients make up for 80% of his turnover. This insight has given birth to real in-depth Customer Relationship Marketing Programs. We give better offers and communicate more intensively with our top customers. That seems logical...

    By • Feb. 23, 2011

  • Creating the Perfect Facebook Event - Part One

    With social media becoming such an important platform for brands as we move into 2011, many have already established substantial communities on social networks, Facebook perhaps being the largest and potentially the most influential too. Whilst successfully acquiring a dedicated and enthusiastic ...

    By • Feb. 23, 2011

  • Why "U Can't Touch" MC Hammer When it Comes to Social Media

    We are looking forward to attending the Gravity Summit today, where old-school rap artist MC Hammer is being awarded the Social Media Marketer of the Year Award presented by Jeremy Blacklow, managing editor of AccessHollywood.com. You might be wondering: how did the maven who brought us "U Can't ...

    By • Feb. 22, 2011

  • Lessons from Red Cross: Twitter Mistakes and How to Handle Them

    Back over the summer, I wrote a post called "What was your worst social media mistake? What did you learn?" If you read through the comments, misdirected tweets (tweets sent to an organizational account, not a personal account or private message sent out to all) were the most common. Th...

    By • Feb. 19, 2011

  • TechSoup Global Summit: Inspiration Overload

    I spent the last two days at the TechSoup Global Summit getting inspiration overload about social media, networks, social network mapping, networks of networks, global peer learning, building a sector, nonprofit technology, and many other ideas I'm passionate about. But it wasn't just the idea...

    By • Feb. 17, 2011

  • Tips for Shooting a Winning Video for Your Nonprofit

    Note from Beth: After you read this guest post, you'll have lots of great tips for your nonprofit's video. And don't forget, The 5th Annual DoGooder Nonprofit Video Awards is now open for submissions from members of the YouTube Nonprofit Program until March 2nd. This year, for the first time, ...

    By • Feb. 15, 2011

  • Jammin' with IBM

    I've been following the tweets for the past few days from Lotusphere, and some of the toughest Web 2.0 critics I know have been giving rave reviews to the company's new grasp of social business. Next week, I get to join the fun. The folks at IBM have asked me to take part in something I first r...

    By • Feb. 1, 2011

  • This Webinar Will Blow Your Mind - Weekly Twitter #CustServ Chats - Year One

    Join us for a Live Recap Thursday, January 27th at 3 pm ET/12 pm PTRegister Now - It's Free- bit.ly/hjhc43Are you passionate about the importance of good customer service? Do you work in some aspect of the customer service industry? Do wish you could meet regularly with other people who share yo...

    By • Jan. 19, 2011

  • Zoetica Salon: A Couple of Good Resources

    January is Tune Up month in the Zoetica Salon, an online space for free peer learning about nonprofits and social media. Here's a few good resources shared on the wall in the past week. Book: My colleague, Micah Sifry, has written a book, "Wikileaks and the Age of Transparency." The theme of...

    By • Jan. 11, 2011

  • How Social Media is Impacting Non-Profits

    Non-profits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group.

    By • Jan. 6, 2011

  • Are All Charity Websites Bad?

    A recent post at the Chronicle of Philanthropy's page by Saundra Schimmelpfennig has an interesting title - Does Your Charity's Web Site Keep Donors in the Dark?

    By • Jan. 6, 2011

  • Have we got our head in the clouds about the value of online community?

    I had a very interesting conversation with a Facebook application developer today. He's a very smart guy and we agreed and disagreed on quite a lot of things. Here's the crux of the discussion from my point of view. If it's not yours, or if it is, please-for the love of community-pitch in and S...

    By • Jan. 5, 2011