Social Marketing: Page 405

  • Never Been a Better Time to Be Alive

    Most men lead lives of quiet desperation.~Henry David ThoreauIT IS ONE OF THE MOST ICONIC and emotional scenes in movie history.When Forrest Gump runs off his leg braces, it resonates in the hearts of us all. For me, as an entrepreneur, it represents that moment when we break free of our fears an...

    By • March 5, 2012

  • How to measure ROI of online video

    It's safe to say that having online video as part of a company's marketing efforts is finally universally accepted. Measuring online video Return On Investment (ROI) is not much different than a traditional marketing campaign. If anything, it presents opportunity for analytics that a traditional ...

    By • March 5, 2012

  • Twist, Lick, Dunk: Latino Social Sentiment Embraces The Oreo Moment

    Marking its 100-year anniversary on March 6, the Oreo cookie has come a long way from simply dipping it in milk. For Latinos, the time-honored ritual of separating the chocolate wafers to savor and share the ersatz "cream" with a loved one represents a classic Oreo Moment: "True love is sharin...

    By • March 2, 2012

  • Expert Review: Tony Hsieh on The End of Business as Usual

    What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. ----------- This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn't just about the latest t...

    By • March 1, 2012

  • Top 5 Social Media Disasters (That Really Should Have Been Avoided)

    Social Media ComplianceIf you're a big government entity or a reputable industry-leading company, you've got a lot of people working for you and talking about you. All this exposure is compounded by a lot of chatter in the social media ether. Tweets here, videos there, and posts everywhere. So...

    By • March 1, 2012

  • Small Social Networks: The Next Phase Of Social Media

    "Plus ça change, plus c'est la même chose," once remarked the eminent 19th century French writer and critic Jean-Baptiste Alphonse Carr -- "the more things change the more they stay the same." Monsieur Carr may as well have been writing about the social media networks of the 21st century.The...

    By • March 1, 2012

  • KLM: A Company That 'Gets' Social Media

    As one who is always professing the benefits of social media for company/brand X-when done properly of course-it's always refreshing to come across a company that "gets it."There is no doubt there are plenty that don't get it, however. Chapstick comes to mind as a brand that doesn't get it, as wi...

    By • Feb. 29, 2012

  • How to analyse influence via dynamic conversations - mapping social media week

    Social media week in London provided an excellent opportunity to analyse influence. Too often when there is a breaking story, I whish I could have turned back the clocks by a few days to see how the story originated and spread whilst focussing on who the key people were in the conversation and wh...

    By • Feb. 29, 2012

  • How to Retain Your Customers for the Long-Term

    They say a business is only as strong as its closest customer relationships. It's not just about being nice to your customers, it's about understanding how strong customer relationships is pivotal to a company's success. Think back on the last time someone went out of their way for you and how it...

    By • Feb. 29, 2012

  • Three Social Media Lessons from Dell: It's Not All About Sales

    Opened with much fanfare in December 2010, the Social Media Listening Command Center inside the Dell campus in Round Rock, Texas, of which I received a personalized tour last week, provided for an interesting peek inside the social media operations of one of the largest technology companies i...

    By • Feb. 29, 2012

  • Sorry, We're Closed: The Rise of Digital Darwinism

    I am not a social media expert and my new book, The End of Business as Usual, is not about Social Media. If you're looking for the Top 10 ways your business can succeed on Facebook or Twitter, secrets to attracting more followers or likes, creating viral videos, or the best practices for creating...

    By • Feb. 28, 2012

  • How to Integrate the Social Web into Your Business

    Perhaps you don't know where to start, that's ok. Every project, person or business requires something unique, a special treat, it's a new adventure.On the other hand, perhaps you are tired of listening terms such as social media, new media, human media or social business, social CRM and so on. I...

    By • Feb. 28, 2012

  • Social Media for Nonprofits: It's tastier than you think

    Tweet, check-in, like, post, comment, +1 - It's no wonder that social media can feel overwhelming, even for the most technologically savvy of us. But just as my head started to spin as I was in the process of refreshing my Facebook news feed, scrolling through my Google reader, and checking on t...

    By • Feb. 28, 2012

  • 5 Tools That Will Make You a Hashtag Master

    When I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users...and... these people really need a social media policy... so don't feel badly if you're thinking to yourself, didn't we call that a...

    By • Feb. 28, 2012

  • Nonprofit Marketing Forecast: Snoballs Everydays

    The average person spends 15 hours and 33 minutes a month on Facebook - wouldn't it be nice if some of the time was put towards doing good? Well, now you can. Snoball is a new micro-donation platform that harnesses the social effect to convert it into an agent for social giving. Snoball has creat...

    By • Feb. 27, 2012

  • 150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips

    Tweet this way. No actually tweet that way. Don't talk too much. Talk or you are not engaging. Treat me like a human being. Don't ignore me. Share your best stuff. Invite me to your Facebook page. Don't spam me. Don't tell me what you ate for lunch. My oh my... no wonder the newbies get confused....

    By • Feb. 27, 2012

  • So you want to build a social media command center?

    Source: Flickr If you have been in the social media space for a while, you can't help but having heard of the new shiny toy, called social media command center. Companies like Dell and Gatorade have had one for a while, and many more are building new ones. I have been following these development...

    By • Feb. 27, 2012

  • Dispel Social Media myths - help businesses engage better

    One of the key findings of new research from ContactBabel is that only 16% of organisations currently see social media as a key customer service channel. Whilst businesses do recognise the need to move beyond simply 'monitoring' what happens on social media, it is clear that they are not yet gea...

    By • Feb. 27, 2012

  • Nonprofit Marketing: Do You Have 'Pinterest'ing Content?

    We process about 90 percent of all our information through our eyes, so it is no wonder that we are drawn to images in order to feed our craving. Pinterest is the perfect place to satisfy this visual appetite - It provides a virtual scrapbook that allows you to "visually share, curate, and discov...

    By • Feb. 26, 2012

  • 5 Social Media Management Tips for Non-profits

    The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement...

    By • Feb. 24, 2012

  • 10 Social Media Questions your HR Policy should address

    HR Departments in recent times have been exposed to several harassment cases, cyber-bullying and privacy violation issues that crop up because employees are connected with each other on Facebook/Twitter/LinkedIn.You may have blocked/firewalled the use of these channels at work or from a computer/...

    By • Feb. 24, 2012

  • As Facebook Timeline Comes to Brands, Will You Be Prepared?

    News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Reports are forecasting an announcement from Facebook at the first ever fMC or Face...

    By • Feb. 22, 2012

  • Why Health Care Professionals Should Monitor Social Media

    The healthcare industry is falling behind when it comes to adapting to social media technologies and strategies. Professionals have even estimated the gap to be as big as 10 years. While other industries are fiercely engaging in conversations with customers and users, Doctor Offices and Hospitals...

    By • Feb. 22, 2012

  • Get Some Convo Going on Your Facebook Page

    Last week, I gave you tips on starting your Facebook Page and putting up a great profile photo. So now that you have a Facebook Page what in the world are you going to do with it? Have your blog posts show up on Facebook PageI am assuming that you have a blog. You do, don't you? You always want ...

    By • Feb. 22, 2012

  • Reporting Social to Stakeholders

    Flickr Photo by ESML Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several...

    By • Feb. 22, 2012