Social Marketing: Page 406

  • We Are Media: The Social Media Starter Kit for Nonprofits

    Interested in "working wikily"?Join me in the WE ARE MEDIA project, hosted by NTEN. The goal of this wiki is to provide a source for strategies and tools in the social media sphere specifically for NONPROFITS.More info is here.Here's the mission:We Are Media is based on the beliefs that: * With ...

    By • July 9, 2008

  • Comcast Cares - Customer Service Through Twitter

    Twitter may not have the user base of Facebook or MySpace, but as social networks go, Twitter contains a dense population of internet early adopters and technology evangelists. Scattered among the millions of 140 character messages floating through Twitter each day, when it isn't down due to c...

    By • July 1, 2008

  • Is there any premium fee for social media leaders

    Premium belongs to leaders. Economics rules tell us that when you're in difficult competition, with markets, products, etc, you need to be the example, create the path, set the pace. You need to set the standards and the best practices. Being a leader is not easy...in the lights, under pressure...

    By • May 20, 2008

  • A CMO's Guide to Brand Management through Social Media

    Here is my TheLadders.com column for this month: In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous "DELL Hell" blog post. In his blog post he stated "I just got a new DELL laptop...the machine is a lemon and the service is a lie." It ...

    By • May 7, 2008

  • PitchEngine- An Introduction to Social Media PR

    I recently formed PitchEngine as a platform to share ideas, successes and failures pr pros have had introducing social media into their PR campaigns. We all know the tools are there- Todd Defren's SMNR 1.5, Brian Solis's PR 2.0, and countless web apps that make two-way communication with media p...

    By • April 21, 2008

  • I am now a believer in Twitter, I think

    Last weekend my laptop crashed. When I restarted it, it said that the systems.32\hll.dll file was corrupt and that I need to reinstall it. I called Dell, they couldn't help me. I stressed about it all night because I have some really important data there. So Sunday morning, I brought my laptop ...

    By • April 9, 2008

  • Community & Customer Service

    Hello future readers! As you're likely aware, I'm at SXSW today. Past Jake has written this entry so you wouldn't be lonely while he was in Austin having fun. And in the spirit of great conference panels, check out Brian's "Community and Customer Service" panel from a few weeks ago. Link to o...

    By • March 7, 2008

  • Social network for decison makers

    It's YASN -Yet Another Social Network. It's called Kluster. But this one caught my interest not only because it's in the realm of decision making, but because it's more about productivity and collaboration, and less about befriending people. Besides sounding flaky ("What is our business model? d...

    By • Feb. 26, 2008

  • Where is My Business?

    Much has been written about online branding for individuals and businesses. Advertisers are flocking to social networks with the aim of insuring their presence within personal networks that have affinities for products or services offered.Traditional advertising approaches are aimed at attracti...

    By • Feb. 26, 2008

  • What Are Consumer Vigilantes?

    The March 3rd issue of the Business Week cover story is titled "Consumer Vigilantes" which addresses the power of the social web in revealing stories of both poor and good customer service. The article says "For companies that don't tend to their customers, the consequences can be dire. Consum...

    By • Feb. 24, 2008

  • Recession-Proof Your Business and Get J.K. Lasser's Small Business Taxes 2008 FREE

    My mother always believed that the next Great Depression was right around the corner...so she never threw away a rubber band. Whether there or not we are in a recession is open to debate but it wouldn't hurt to prepare for the worst by looking at ways to cut expenses without disrupting your bu...

    By • Feb. 13, 2008

  • 42 MySpace Advocacy Tips â€" And Counting

    If you're looking for guidance on using MySpace for advocacy and/or politics, I just found a bunch of it: Heather Mansfield at Diosa communications has assembled 42 separate pieces of advice and is adding more every week. She's clearly a social networking enthusiast and these tips sound like the...

    By • Feb. 12, 2008

  • Liveblogging SLEC small biz bootcamp

    I hope you don't mind, but I'm going to do some live blog posts of the SLEC small business marketing bootcamp as I await my speaking slot. I want to use these posts as an example of the immediacy of blogging and social media. Currently, there is panel of advertising experts representing various...

    By • Feb. 9, 2008

  • If driving!

    Armed with a camera phone now, I have been clicking a lot - trees, surrounding et al. I will try and share some on the blog, from time-to-time - situations/ surroundings or branding/ marketing/ communication. The fun variety will be driven by my principle of "laughing with, not at." I was dri...

    By • Feb. 9, 2008

  • Who Really Watches User-Generated Online Videos?

    One of the things that social media is great at is soliciting and distributing user-generated video. With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier. As a social media agency though, we come across clients...

    By • Feb. 4, 2008

  • Tale of Good Customer Service and Bad Customer Service at War within United Airlines

    This is a little off topic for this blog but it is a business blog and customer service is a passion of mine. In a past life I developed customer service training programs for a number of Fortune 100 companies. I know that many of you are frequent travelers and can relate to this saga. It is a l...

    By Bill Ives • Jan. 30, 2008

  • Drawing Lessons from Circuit City's Social Media Strategy

    Circuit's City Social Media Home PageI have recently been thinking a lot about social media's ability to drive customer satisfaction particularly if you are a challenger brand. Given the holiday season and CES, I took a look at Circuit City and Best Buy to see how the two electronic retail gi...

    By • Jan. 14, 2008

  • Service is what it's about - Threadless.com

    Threadless is the darling of the Web 2.0 t-shirt world. There are other vendors out there, but these guys have the lock on a big chunk of the market. Why? Well, it's because they pay attention to what I call the Three Cs of Social Networking (more on that in a post very soon) - communication, co...

    By • Jan. 10, 2008

  • Your Worst Corporate Nightmare Happens. Now What?

    This post isn't about whether or not AMD makes an X1950Pro AGP 512 video card that works with Vista or not. I don't know, and personally I don't care. The point of this post is whether or not, if you're in the corporate world, you currently have any idea what a lone individual in dispute with yo...

    By • Dec. 19, 2007

  • The Evolved CMO

    Forrester's CMO Group publishes some of the best CMO-focused research that even most Forrester clients will never see. Why? Because access to member-only research is one of the benefits of joining the group. However, CMO Group analyst Cindy Commander recently completed a report in conjunctio...

    By • Dec. 13, 2007

  • "Small Biz Social Media Spotlight: Trula Breckenridge"

    "Stick It To The Man" week marches on, showing those big wigs at the Blog Council that real people use social media everyday. Sometimes it's good for those of us in PR and Marketing to step back and see how those outside our industry use the tools we take for granted. This week, socialTNT highl...

    By • Dec. 13, 2007

  • Enterprise Suits Up for the Ride, but Seeks a Safe Landing

    This is what would happen if Santa were an Enteprise App and he tried to automagically incorporate 2.0 grooviness overnight. The irony just got the better of me... I've been wrestling with wretched old-school health forms all afternoon that will undoubtedly be, um, input or maybe scanned into...

    By • Dec. 9, 2007

  • Event Write-Up: Richard Binhammer (RichardatDELL) Speaks At Third Tuesday Toronto

    Richard Binhammer, aka RichardatDELL, dropped by Third Tuesday Toronto today for a fantastic presentation about the work Dell is doing in the social media space. I live-blogged the conversation, along with Connie Crosby (see our feeds here and here). To illustrate my perspective going in - I w...

    By • Dec. 5, 2007

  • In Boston for the Summit

    I just arrived in Boston for the SAP Influencer Summit. I'm especially pleased to host a session on CSR on Tuesday afternoon. We have invited some really top notch thinkers including: Graham Baxter from the International Business Leaders Forum in London. Until this past summer Graham was the lo...

    By • Dec. 3, 2007

  • The Power of Viral Marketing for Small Business

    Yesterday the Wall Street journal ran an article by Raymund Flandez on the power of viral marketing for small business under the tagline, "How to use video to expand your business in a YouTube world." The article contained some great examples of successful viral video campaigns across a wide var...

    By • Nov. 30, 2007