Social Marketing: Page 406

  • Zoetica Salon: This Month's Theme: Social Media Tune Up

    Flickr Photo by Robert Couse-Baker Last month, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston, Kami Huyse, and Julie Pippert (the newest Zoetican) where over 7,000 nonprofit leaders have been engaging in informal learning about nonprofits and...

    By • Jan. 4, 2011

  • Social Media & Small Business: 14 Tips to Develop a Business Model for Success in 2011

    By • Dec. 20, 2010

  • Why Content Marketing Can Get You More Customers

    Content is critical in today's marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.

    By • Dec. 16, 2010

  • Why I Closed My Small Business Blog

    By • Dec. 16, 2010

  • 10 Small Biz Advantages in Social Media

    For whatever reason, many of my neighbors have eschewed the corporate world and operate their own small businesses. Every so often a couple of my neighbors will stop by and inquire about the latest social media trend. How do I use FourSquare? Do I really need Twitter? Why do I care about Facebook? Does any of this really help?

    By • Dec. 15, 2010

  • Social Media Leadership: Will Readers Thank You or Ignore You?

    Today, like most days, I start my morning with a daily dose of social media scan - what is going on in the twitter sphere, LinkedIn groups and on the private communities where I am a member. I can't help but notice the vast difference between the two types of social media I receive: thought leadership content, which I quickly gravitate towards to fuel my day and work practice with innovative ideas and new concepts to think about, and all the other stuff: marketing plugs, teaser activities to drive traffic, come-ons to open sales doors. This is stuff I never read, and I doubt you do either.

    By • Dec. 9, 2010

  • Company Towns Never Work: The Case for Third-Party Online Communities

    In the 1880s, industrialist George Pullman built a model company town for the workers who built his railroad cars. The planned community consisted of homes, stores, and public spaces...all owned and operated by Pullman. It won awards for being a vast improvement over the tenements and unsanitary ...

    By • Dec. 1, 2010

  • Social Media: The Ultimate Non Profit Resource

    As I've said many times before, social media just makes sense for nonprofit organizations. Nonprofit organizations give time, money, love, and/or resources to help the greater good, and one of the most critical aspects of success in social media is giving. Information, entertainment, and interaction are all ways you give to your social networks.

    By • Nov. 24, 2010

  • Can You Measure the ROI of Custmer Service?

    "Break the service paradigm in your industry or market so that customers aren't just satisfied, they're so shocked that they tell strangers on the street how good you are." - Jack Welch

    By • Nov. 1, 2010

  • If Facebook Were a Country...

    By the numbers,

    By • Nov. 1, 2010

  • Three ways any nonprofit can get more from social media

    By • Oct. 25, 2010

  • 13 Useful Facebook Page Applications for your Nonprofit

    To help you get the most out of your Facebook Page, there are several applications you should check out. Most of them you've heard of, but there may be a few new ones you didn't know about. I hope this list is helpful.

    By • Oct. 15, 2010

  • Why Personal Advocacy In Social Media Works

    By • Oct. 11, 2010

  • Twitter's tender trap.

    The tech set quite completely sliced and diced the "new" Twitter concluding that it "gets better the more you use it." But something's still gnawing at me no matter how pretty the Twitter song sounds or how beautifully the "new" Twitter intro video flits.

    By • Sept. 27, 2010

  • Social Media: In-House or Outsourced

    Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it's still a developing field and best practices are formed every day, there are cer...

    By • Sept. 25, 2010

  • 10 Marketing Tips for Gaining Online Visibility

    Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer.

    By • Sept. 22, 2010

  • Does your small business owner really need Facebook?

    This is a question facing many small business owners. They wonder do they really need Facebook and what can it really do for you. Many of these owners look at Facebook as another task added to an already busy day. Their focus is on running their business and servicing customers. They don't have a huge staff that gives them the opportunity to have an employee do the daily updates on a consistent basis.

    By • Sept. 13, 2010

  • 6 Social Media Marketing Goals You May Be Over-Looking

    During a recent re-evaluation of the social media strategy of our car dealerships I had an a-ha moment. Maybe I already knew it, but it did not come to me in the same scope as it has at this moment.

    By • Sept. 9, 2010

  • The dangers of brands over-responding on Twitter

    One of my favourite podcasts is Listen to Lucy from the FT's Lucy Kellaway and this week she has a great piece addressing how brands are responding on Twitter. Specifically how Starbucks responds to some Tweets about the brand. The piece is, like all her podcasts, humourous but with a serious ...

    By • Sept. 9, 2010

  • Twitter, asynchronous communication, and customer service

    Customer service via Twitter is the subject of considerable discussion both pro and con. A lot of the negative commentary suggests that people are taking to Twitter, in full public view, in order to circumvent the preferred method of customer contact: the telephone.

    By • Sept. 8, 2010

  • Social Media for Non Profits

    The not-for-profit marketing mantra: I don't have a lot of money for marketing, I don't have a big staff, but I have a lot of people who would help if I had a good way to connect them.

    By • Aug. 17, 2010

  • 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider

    Starting or maintaining a small local business is no easy task. This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. For every story of a mom and pop shop that has fought off the corporate giants, there...

    By • Aug. 17, 2010

  • Are we becoming a nation of whiners or adapting to a new channel for obtaining customer service?

    Long before Twitter, business consultants advised to embrace customer complaints. Wise people like Don Peppers and Martha Rogers saw complaints for what they were: opportunities to identify problems companies can fix, leading to happier customers, better word of mouth and more sales.

    By • Aug. 13, 2010

  • Want More Comments on Your Blog? Spend Less Time There

    Kara Vanskike, a reader of Spin Sucks, the blog I manage, sent me an email recently saying:"Our blog has been up and running for about a year and a half. We know it's being read through analytics and in person comments, but we really struggle to get people to comment on the posts."

    By • July 27, 2010

  • Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

    Source: Valdis Krebs

    By • July 8, 2010