Social Marketing: Page 414

  • Stop Listening To Your Customers

    According to Mark Cuban, you should never listen to your customers. Does he really mean this? No, what he is saying is that marketers must take matters into their own hands when it comes to creating a new product or improving an old one. Says Cuban, I'm working with a company that at one poin...

    By • April 14, 2010

  • Small businesses and Social Media: Should you be concerned about security?

    I read an article the other day that explained that for most small businesses there is a lot of fear around social media. A lot of the concern has more to do with potential security issues that can occur. Certainly, with the internet, regardless of whether it's web 2.0 or not, there is always so...

    By • April 13, 2010

  • What's a Fan Worth to an Association?

    Today Adweek reported that value of a Facebook Fan has been calculated: $3.60. The findings are evidently based on impressions generated in Facebook's news feed, and a fan base of one million translates into at least $3.6 million in equivalent media over a year. Naturally, since I manage my...

    By • April 13, 2010

  • Do not-for-profits have more at risk when protecting brand reputation?

    What are you protecting when a crisis hits? Ultimately its your reputation - your brand reputation. Generally speaking, when your brand reputation takes a hit, so does your business. But in the case of not-for-profit organizations, this goes even further, and can have an even more potential...

    By • April 9, 2010

  • Social Media: Automation vs. Humanization

    Automation can make all of our lives easier, and it does play a role in social media. HootSuite allows you to enter in tweets and set the time you want them to be sent out. Blogging software can allow you to create blog posts for the entire week and publish them on a schedule. Marketing Auto...

    By • April 5, 2010

  • How Nonprofits Can Leverage Geolocation Services

    I am putting the finishing touches on another social media lab designed for arts organizations. So, have been updating arts 2.0 examples. I've also been trying to wrap my brain around whether or not Foursquare has value for nonprofits. I had too look no further than Shelley Bernstein's blo...

    By • April 1, 2010

  • Five Steps to Social Media Success for Nonprofits

    Social media takes your donors beyond the brick and mortar, inviting them to engage with your organization on a more personal level. It humanizes your organization. A recent poll by Weber Shandwick shows that 85% of nonprofits are now experimenting with some form of social media, perhaps in h...

    By • March 25, 2010

  • The Role of Leadership in Social Media

    We often hear of social media being equated with tools & platforms. But it's really much more than that. If you're adopting these technologies and behaviors at your company, it's not about the shiny new toys. It's fundamentally about culture change. And that type of transformational...

    March 18, 2010

  • 5 Ways to Use Social Media for Things You Are Already Doing

    5 Ways to Use Social Media for Things You Are Already Doing This content from: Duct Tape Marketing One of the biggest road blocks facing small businesses when addressing social media is the question of return on investment. With so little time devote to what's crying out to be done, adding som...

    By • March 16, 2010

  • Humanising the Enterprise for Greater Efficiency and Effectiveness

    I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit. Lee Bryant is talking about how to build more efficient and effective organizations. What follows is an impressionistic transcript. I'm somewhat of a traditionalists. The 21st century corp...

    By • March 12, 2010

  • Customer Experience: Do You Really Know Your Audience?

    It's no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they've purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has i...

    By • March 11, 2010

  • The Social Contract: From Rousseau to Kevin Smith

    In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract. As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political community in the face of the problems of commercial society. The Social Contract argued that the ...

    By • March 9, 2010

  • Put Your Social Customer at the Center of Your Online Strategy- HBR says customer service is a strategic function now...

    The Jan-Feb HBR features the article "Rethinking Marketing," by Roland Rust, Christine Moorman and Gaurav Bhalla. In it, the authors argue that B2C companies need to adopt strategies that put the customer in the center, and tailor products and services to small segments, rather than pushing pro...

    By • Feb. 4, 2010

  • Where Has The Art Of Customer Service Gone?

    Call me old fashioned, but I have this crazy idea that businesses should provide at least a minimal amount of human element in the customer service they offer to their paying clientele. In this age of automated everything, recent experiences have given birth to an increasing suspicion that the ...

    By • Feb. 2, 2010

  • Taking Social Business on the Road

    2010 looks set to be the year when we move beyond a conversation about why and how to adopt social tools and begin working on long-term business improvement programmes, supported by social technology, but aimed at upgrading organisational processes for the Twenty-first Century. There's a lot to...

    By • Jan. 19, 2010

  • 2010 - Welcome to the Age of Customer Service

    At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor...

    By • Jan. 5, 2010

  • 50 Social Media Tactics for Nonprofits

    Check out this truly awesome slide deck by Chad Norman of BlackBaud. 50 Social Media Tactics for NonprofitsView more presentations from Chad Norman. Link to original post

    By • Dec. 11, 2009

  • 4 Reasons Why I Am Thankful For Social Media

    This Thanksgiving I am thankful for Social Media. Social media is perhaps just a natural evolution of broadband Internet penetration coupled with the fact that people like to talk to each other, but it's enabling an amazing stage of evolution for us culturally. Here are four of the things that...

    By • Nov. 26, 2009

  • Why Customer Service Is The New Marketing

    I have posted a fair amount recently about the increasing importance of delivering great customer service - http://bit.ly/nf0or. I was reminded of this again when I came across a reference to what has become known as the "United Breaks Guitars" phenomenon. United repeatedly refused to listen a...

    By • Nov. 12, 2009

  • 90 Percent of Indian Firms Ignore Customer Service According to Genesys Survey

    In a growing digital economy where some even evangelize Twitter as the gold standard for B2B and B2C customer service the above titled post from SiliconIndia came across my feed reader. It is one more reminder of how local business culture impacts the delivery and perception of customer servic...

    Oct. 27, 2009

  • Redefine Customer Communication

    Last week I did a half day workshop at Enterprise 2.0 in Boston. We had a great conversation! Over fifty people from a broad range of backgrounds attended! I was glad to hear that we had more than marketing people. There were some social media people, analysts, community managers, higher educati...

    By • Sept. 8, 2009

  • Individualism of leadership

    I've been reading a feature in the FT about what it takes to be a leader, which reviews a book called 1000 CEOs published in the UK last month. Very timely as this was a discussion topic with a good friend just a few days ago. My point to her was, first, it depends; and, second, it takes all typ...

    By • Sept. 4, 2009

  • Snow (Leopard) Storm in August at Adobe

    Snow Leopard has been out less than a week and already there are compatibility issues - with Adobe CS3 to be exact. I didn't upgrade, Louis did, and I do not have Adobe CS3 suite on my Mac, only at work on my PC. So I won't launch into a highly technical post on the compatibility issues. Adobe ...

    By • Aug. 31, 2009

  • Thank God For The Recession: 5 Trends That Will Reshape Marketing

    I'm sure I'm not the first one to tell you: We're in a recession.The doom has advertisers hanging signs along the lines of "Will Work For Food" on their agency walls, and marketers continue to face facts and figures like these, from Forrester's 2009 Global CMO Recession Survey: 71% of marketing ...

    By • Aug. 26, 2009

  • Customer Service Vs. Social CRM?

    A friend asked me yesterday what the differences were between different Customer Service, CRM and Social CRM Customer Service Vs CRM Customer Service is the interaction between a customer and the company, usually via traditional channels like phone or email. Usually the customer will have an is...

    By • July 28, 2009