Social Marketing: Page 415

  • Set Yourself Apart In The Tough Times

    Seth Godin wrote an interesting post yesterday about "winning on the uphills" that really resonated with me. The crux of the post: "On the uphills, I have a reasonable shot at a gain over last time. The downhills are already maxed out by the laws of physics and safety. The best time to do grea...

    By • July 22, 2009

  • Zappos Drinks The Kool-Aid?

    Zappos let 22 marketing agencies aggregate in Las Vegas last week to vie for the honor of spending $7 million of its money on "evolving our brand" next year. It should reimburse them for their expenses, and forget the entire shebang.Zappos was the poster child darling for a brand that's based ...

    By • July 20, 2009

  • More Agent, a Little Less Conversation

    I have a bias for action, always have. This need to do is becoming particularly obvious at this time, especially with all the talk that goes on. We think together a lot, more ideas bubble to the surface, more desire to see something good done. We live in an age where there should be no excuses,...

    By • July 17, 2009

  • Twitter: Who tweets in your organisation?

    Two companies with very different results use Twinterns - interns who Twitter. I guess there is a point in using (temp) interns - they are young, presumably social media savvy, cheap, and bring a wealth of customer service, sales and pr experience with them. Oh wait.... anyway: Case 1: Pizza Hut...

    By • July 14, 2009

  • Beth Kanter - The Twitter 20 Interview on Social Media and Social Change

    Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing - and for good reason. It's full of the kind of practical, ...

    By • July 14, 2009

  • The secret to avoiding a YouTube crisis - revealed!

    It's not a matter of if. It's when. With user-generated content easier and more common than ever, it's only a matter of time before someone in your organization does something that rubs someone (or a lot of people) the wrong way and soon millions of people are watching the travesty on YouTube. L...

    By • July 9, 2009

  • Meetings indicate Leadership Style

    How many meetings have you sat through? Are some of them interminably long and you wonder why an email wasn't just sent out? In my previous life I would drive 2 hrs one way for regional meetings that were four hours long. Sometimes it felt like that information could have been passed on in an em...

    By • June 9, 2009

  • Taking an Expanded View of Collaboration

    This content from: Duct Tape Marketing Taking an Expanded View of Collaboration When most small business owners think collaboration, they generally limit this thinking to the kind of collaboration you might naturally do with a supplier charged with completing some aspect of a larger project or p...

    By • May 18, 2009

  • Can Nonprofit Organizations Work More Like Clouds? How?

    Source: Rob Cross, What is ONA? (Organizational Network Analysis) The illustration above comes from a book by Rob Cross called "Driving Results Through Social Networks" which is about how to leverage informal networks within your organization or cross-organizational teams. I'm giving my cop...

    By • May 16, 2009

  • When online research communities don't live up to their promise

    We've written before about the real power that online research communities can bring to a brand, and also of the way in which you can get insight from any online community. The promise of rich insight is great - real people talking to each other about your brand, market and competitors. They pr...

    By • April 29, 2009

  • Anticipate, Stimulate, Welcome, Recover

    The title of this post comes from advice Alan Webber gives in his new book Rules of Thumb in the chapter if you want to change the game, change customer expectations. At the root of this conversation is the company that acts human, again. In many cases, this means getting the people part right...

    By • April 27, 2009

  • How To Build Community 101

    I enjoy receiving questions from people. These questions are going to become common as community becomes an integral part of marketing plans.I have a startup making a product. We're selling them online. We have:a website a blog forums The problem is that not many come to the forums. And if they...

    By • March 18, 2009

  • Small and Medium-sized Firms Can Generate Business From Blogging

    Attorney Mark Hermann, is the partner resident in the Chicago office of the international law firm Jones Dayco. He has also been the co-author of Drug and Device Law Blog), for more than 2-years. On Lawyers Weekly, he answers the question, "Is blogging worth it?"Mark's commentary is particularly...

    By • March 10, 2009

  • Blogger of the Week - Nina Simosko, Leadership

    Nina Simosko isn't ready for the full panoply of social media offerings. "I recently joined Twitter and I'm enjoying learning more about the various tools available to interact across the internet," she says. "To me, these technologies have tremendous potentialâ€"but I must admit, I'm not an ea...

    Feb. 19, 2009

  • TagSpace - the new dimension in social media

    Forget space time - TagSpace is the new dimension. Here's why. Every organisation wants to use social media to create and own a community these days. Its easy to see why - owning a community is a natural extension of the old approach to communication, based around owning and controlling the ch...

    By • Feb. 3, 2009

  • What if Customers Were the Service? II

    More than one year ago I posed the question to Fast Company readers. It was one of the posts that got some of the more interesting comments. Admittedly, at the time my posts also got some visibility on the site - I cannot remember the last time any of them was linked to from any of the sections...

    By • Dec. 2, 2008

  • In Customer Service, You Are Always On Stage

    I am sitting in my local coffee shop (a big brand, not Sbux) and wondering what I want to blog about. I am the only customer sitting in here on a Saturday afternoon, so perhaps the employees forgot about me. What disturbs me is the LOUD conversation I am hearing behind the counter. "Wow, can y...

    By • Nov. 9, 2008

  • A NonProfit CEO Manifesto

    Sasha Dichter has incredibly powerful manifesto posted online. As the Business Development Director of the Acumen Fund, Dichter knows what it means to champion a cause. While Dichter's manifesto is inteded for those leading nonprofits, quite frankly, it's an inspiring message that anyone who wan...

    By Ryan Moede • Oct. 28, 2008

  • The Wisdom of the Crowd or Mob Rule?

    I was perusing through my corner of the blogosphere today and ran across Chris Brogan's new project, Dad-o-matic. It's a cool multi-author blog covering mens' perspective on raising kids. I don't have kids but I love the concept and some of the perspectives. I came to a particularly hard sto...

    By • Sept. 22, 2008

  • Reallife Community Animation

    I just got back from my summer vacation. I was in Tunisia in a hotel called "El Mouradi Club Kantaoui". Why am I telling you this? Because during those 7 days I spent there I had a great pleasure of watching people called "Animators" who did what we do online - offline. They were animating the ...

    By • Sept. 16, 2008

  • Creating Community Between Employees and Vendors

    <!--/*--><![CDATA[/* ><!--*/ <!-- @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } --> /*--><!]]>*/ My head has thoughts to share during my return from Appliance Summit in Boston. This was a gathering of Best Buy store supervisors w...

    By • Sept. 15, 2008

  • Employee-First Philosophy...Resistance is Futile

    I have recently launched into a new career, professional speaker and consultant. To assist me with this new endeavor I have secured the services of Cathleen Fillmore, president of Speakers Gold, a successful speakers bureau. (http://www.speakersgold.com/) I completed a fifty question assessment...

    By • Aug. 6, 2008

  • Social Media Ball Dropped by Canadian Business?

    Social Media Ball Dropped by Canadian Business? Had an interesting meeting this morning with the director of sales for a corporation that creates and maintains online communities for business, industry, governmment, and associations. The discussion involved the acceptance levels for social me...

    By • Aug. 6, 2008

  • Community Lessons from Viva.nl

    Through Rethinking Media (a Dutch site) I stumbled upon some excellent advice for community managers from Sanne Walvisch, who is the manager of 'young women online' at Sanomo Publishers. The information was first published at Erwin Blom's blog (again, a Dutch site). Unfortunately, all these lin...

    By • Aug. 5, 2008

  • 6 Ways to Promote an Online Community

    It's easy to set up an online community. Buy some hosting, pick the tool of your liking and without too much effort you should have set up a 'community' in no time. However, just because you call it a community (or the software vendor does!) doesn't make it a community. What you have done so fa...

    By • Aug. 4, 2008