Social Media Updates: Page 299

  • A Complete Guide to Evaluating Your Facebook Presence

    Small business owners often times voice mixed feelings about recent Facebook changes. Facebook Pixels, targeting abilities, Facebook ad formats and ever-changing Business Page looks are just a few of the latest alterations. Let's not even get started with the whole Facebook organic reach that dropped dramatically and now averages three to five percent of the total pages' following.

    By • Sept. 16, 2015

  • Kardashians Launch New Apps During NYFW

    In one episode during the last season of Keeping Up With The Kardashians, Kim asks Khloe and Kourtney to sign off on using their likenesses in her wildly successful app, Kim Kardashian: Hollywood. The app, which made over $74 million last year, mirrors Kim's own life, and incorporating the whole family was necessary to keep the app fresh and realistic. Kourtney, however, was unimpressed by Kim's offer, wanting to make some of that money for herself, and eventually served her sister with a cease and desist letter. This drama filled up an entire 22-minute episode.

    By • Sept. 16, 2015

  • Class Action Lawsuit Alleges Twitter Reads and Alters Private Messages

    Twitter allegedly eavesdrops on its users' private Direct Message communications. As soon as a user sends a Direct Message, a suit alleges, Twitter intercepts, reads, and, at times, even alters the message.

    By • Sept. 16, 2015

  • Snapchat Adds New Features, Allows Users to Re-View Snaps (for a Price)

    Snapchat has announced an update, with the addition of a new image-morphing feature called 'Lenses' and the ability to re-view snaps - at a cost.

    By • Sept. 15, 2015

  • Mark Zuckerberg Confirms That a Dislike Button is Coming to Facebook

    Users have been calling for it for years, and now it's on the way. Facebook CEO Mark Zuckerberg has confirmed that The Social Network is working on a 'dislike' button to help users express more emotional responses on the platform.

    By • Sept. 15, 2015

  • Which Social Networks Do People Trust the Most?

    There's some new data coming from Adweek about how people use social media to learn about new products. This infographic created by Carlos Monteiro summarizes the results of the Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study, which takes "a deep look into social habits across demographics."

    By • Sept. 15, 2015

  • 9 Facebook Mistakes You Can't Keep Making (and How To Fix Them)

    Your Facebook page has the power to make or break your business. With the amount of time and content people take in while staring at their feeds, taking advantage of people's tastes and attention span is your top priority. As hard as you are trying to do that, you might not even know that you are making common Facebook mistakes that'll lead to a Facebook page that doesn't help you sell or engage.

    By • Sept. 14, 2015

  • How To Easily Collect User Generated Content on Instagram

    User generated content is extremely valuable on social media. Learn how to save time, easily collect and distribute your fan's content on Instagram.

    By • Sept. 13, 2015

  • When's the Best Time of Day to Publish a Facebook Post?

    The majority of people on Facebook post whenever the mood strikes them - and for the majority of people on Facebook that works. But, did you know that you can increase the effectiveness of your posts by timing them correctly?

    By • Sept. 12, 2015

  • The Most Discussed Issues on Facebook from August [Infographic]

    Each month, Facebook produces a series of regional reports on the hot issues, including what the top issues were, which demographic groups were the most active in the related discussion, and even when each specific discussion peaked, during the month. The reports offer great insight into Facebook's audience, and the issues that matter most to each age and gender subset within it.

    By • Sept. 12, 2015

  • LinkedIn Sexism Controversy Highlights Old Problem in New Way

    We've heard it a thousand times: LinkedIn is your public resume, a place where potential employers can check out your professional qualifications. But should they also feel free to check out (and comment on) your physical attributes?

    By • Sept. 11, 2015

  • Should We Put an End to Online Comments?

    Comment sections, which are supposed to represent free speech and the option to challenge authority, often do the opposite. When women and other minorities are abused by rabid, anonymous commenters on the site, traditional structures are reinforced.

    By • Sept. 11, 2015

  • The 5 Step Social Media Evaluation

    Sometimes the best way to see if your business needs help with social media is to get your hands dirty and do social media self-evaluation. You might not (yet) be a social media expert, but going through these five steps can definitely help you both understand and optimize the growth of your online presence AND your business.

    By • Sept. 11, 2015

  • Insta Month, The New New York Fashion Week

    By the time the drill has been played out in London, Paris and Milan, designers will be assessing their Instagram strategies this season, weighing marketing investments and analyzing competitor social media strategy and tactics.

    By • Sept. 11, 2015

  • Facebook Expands Access to Mentions and Live-Streaming

    Facebook have today announced that they're going to give access to Mentions and Live to a wider range of users. Access will be granted to 'public figures', which basically means anyone with a verified profile, in a move designed to encourage journalists to post more exclusive content to The Social Network.

    By • Sept. 10, 2015

  • How to Create and Grow Your Brand on Vine, and Why You Should

    If you don't know what Vine is, you might be missing out on a powerful tool for your brand. The community on Vine is ultimately younger, fresher, and hipper than the folks on Instagram, and as one of the fastest growing apps out there, its community is sure to grow. On Vine you'll find a collection of wannabe comedians, documentary filmmakers, and how-to mavens -- in general, a much more cinematic place than Instagram, where videos trend toward cute pets and prolonged selfies.

    By • Sept. 10, 2015

  • Cats, Dogs, and Chinchillas: Famous Pets of Instagram

    It was once said that about 15 percent of all web traffic is cat-related (sorry, dogs). Instagram, with its rich, image-based platform, has allowed pet owners to narrate the lives of their furry friends one photo at a time.

    By • Sept. 9, 2015

  • How to Meet the Demand for Freelance Social Media Managers

    While social media may seem like all fun and games, doing it well takes more time than most businesses are willing to devote. Even businesses who plan to manage their own social accounts benefit from working with freelance social media managers and trainers to develop their strategy.

    By • Sept. 9, 2015

  • Facebook Testing New Layout for Brand Pages

    How happy are you with your Facebook business Page? Pretty settled, pretty happy with how you've got it all formatted, with the background image cleverly integrating your profile image, etc.? Well (as per normal with Facebook) don't get too comfortable, Marketing Land is reporting that Facebook is looking to update the format and look of Pages.

    By • Sept. 8, 2015

  • How Much Does the Number of Your Followers Really Matter?

    One of the most asked questions in social media is: "How can I grow my following?" Don't listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?

    By • Sept. 8, 2015

  • The 6 Pinterest Tools To Start Using Today

    Here's a fun fact: Pinterest users spend more than double on online purchases than other social media users. In addition, Pinterest users are also more likely to follow brands than they are to follow celebrities - one more detail that works in your favor as an ecommerce merchant.

    By • Sept. 8, 2015

  • 4 Ways to Steer Clear of Social Media Hackers

    People are hacked all the time, celebrities are sending out absurd tweets and the Ashley Madison fiasco over the summer has us all thinking, how do we build a security fortress?

    By • Sept. 7, 2015

  • 6 Reasons Brands Should Be Using Periscope

    For anyone who has yet to become familiar with Periscope, it is a live video streaming social media app - basically Face timing to your Twitter followers. If hitting 10 million users in under 4 months isn't impressive enough, Periscope users are now watching 40 years' worth of streams a day, totaling to a whopping 21 million minutes a day. Unlike brands previous slow transition to incorporate Snapchat into their social media marketing strategies, brands have been quick to adopt Periscope into their marketing communications and seem to have no problem using the social media app.

    By • Sept. 6, 2015

  • 11 Social Media Experts to Follow on Twitter

    If you want to learn more about social media marketing from some of the wisest folks on Twitter, here's a list of experts to follow. Most of them also share some of their best ideas on Social Media Today.

    By • Sept. 4, 2015

  • Harness the Tech Lightning for Your Next Live Event

    Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand's name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.

    By • Sept. 4, 2015