Social Media Updates: Page 298

  • Facebook's Small but Major Change to Their TV Ads

    Facebook recently made a minor revision to their TV ads. Does the change impact and hint at the future of Facebook?

    By • Oct. 5, 2015

  • How to Write the Perfect Tweet

    If you're still trying to figure what works and what doesn't work when composing a Tweet, it's understandable - it's not easy. However, there are a few tricks that work at least for now.

    By • Oct. 2, 2015

  • Twitter's 136-Page Handbook for Politicians

    An NPR article recently reveals that Twitter "has a very special handbook just for people running for elected office. And it's 136 pages long."

    By • Oct. 2, 2015

  • Social Media's Role in Modern Charity

    "In my experience, social media is only truly effective for fundraising when there is a disaster of incredible magnitude, or perhaps in a high-profile political campaign," writes HBR's Morra Aarons-Mele. "For every other cause, you create real action not by chasing the reassuring trending topics, but with old-fashioned organizing. You need a great idea, and you need the network in place to create the wildfire of discussion among diverse networks of online influencers."

    By • Oct. 1, 2015

  • Why Embracing Periscope Opens Up New Avenues for Your Brand

    Twitter's livestreaming service, Periscope, is the talk of the social marketing world. Yes, it's another great point of presence for consumers to interact with the brands they love or are just finding out about, but Periscope has more powerful applications for brands and individuals than appear on the surface. Sure, it's awesome to be a supremely talented social marketer that's out there pitching Periscope or Meerkat, but why? Why should brands use it?

    By • Oct. 1, 2015
  • SMT Expert

    A Quick Guide To Building a Thriving Social Media Community

    For a brand, your community is the number one reason to join social media. Not only is your community made up of current and potential consumers, but it's also where you will find both brand advocates and brand ambassadors - people that can help amplify your messages to their networks ensuring your reach spreads way beyond that of your own connections.

    By • Oct. 1, 2015

  • London Fashion Week Flexes Its Tech Appeal

    How was social media and new technology utilized at this year's London Fashion Week events? Candida McCollam looks at how the major fashion houses are moving in-line with tech trends.

    By • Oct. 1, 2015

  • 5 More Brands that Rock Pinterest for Moms

    Millennial moms are increasingly focused on visual content, especially when it comes to social media. Because of this, Pinterest stands out to this audience as an easy way to find visual inspiration. Millennial moms are 61% more likely to use Pinterest than the average adult because it provides exactly what they want - new, creative, and inspirational content. Pinterest has also successfully tapped into buying habits of moms, as 43% of moms bought something because they saw it on Pinterest - a statistic that highlights Pinterest's marketing power.

    By • Sept. 30, 2015

  • Facebook's Rolling Out a Major Update to Profiles - Including Animated Profile Images

    Your Facebook profile is about to become a lot more... animated. In an official announcement, Facebook has outlined a raft of changes coming to profile layouts, including temporary profile images, a one-line bio and the ability to use animated GIFs as your profile image.

    By • Sept. 30, 2015

  • Edward Snowden Joins Twitter, Makes Jokes, Follows NSA

    Despite exposing the government's most precious secrets and illegal activities, being the subject of an international manhunt, getting called a traitor and accused of high treason, ending up exiled from his own country, and having to make his home in a foreign country hostile to his own interests, it's nice to know that Edward Snowden is keeping his sense of humor about him.

    By • Sept. 30, 2015

  • 3 Less Common Mobile Video Apps for Social Media Strategists

    While nobody is denying the power of YouTube or Instagram's video-sharing capabilities, there are other outlets-though substantially less popular or commonplace-worthy of not only being made mention, but actually being used to make real mobile video marketing happen. Still a bit lost? Here are three apps that deserve more credit than they're currently getting.

    By • Sept. 29, 2015

  • 9 Ways to Optimize Your LinkedIn Profile to Help Your Social Selling Efforts

    To get the most out of your LinkedIn marketing strategies and drive traffic to your business website, you may have to look at different ways to optimize your LinkedIn profile, as this would help more people to discover your business and promote it. Check out these 9 optimization strategies for your profile.

    By • Sept. 29, 2015

  • Facebook, Social Media, and the Persistence of Hoaxes

    Social media hoaxes are the 24-hour colds of the internet. You go to sleep with your Facebook feed healthy and hale, only to wake up and find it absolutely festooned (as the screenshot above demonstrates) with paranoid text posts claiming that Facebook will soon be charging its users to keep their content private.

    By • Sept. 29, 2015

  • Why Yik Yak Poses a Threat to College Campuses

    Social media has been used for years as means for brands to connect with their fans and show transparency, and for friends and family members to keep in touch with each other. The common denominator here is transparency-you know who the posts are coming from.With Yik Yak, it's a different story.

    By • Sept. 27, 2015

  • Best Days And Times To Post To Your LinkedIn Company Page

    By • Sept. 26, 2015

  • Facebook Takes Next Step Towards Becoming Publishing Powerhouse - Updates 'Notes'

    As flagged last month, Facebook has now officially announced an update to their 'Notes' blogging option on the site. And while the announcement, in itself, is nothing major, it forms another part of Facebook's wider plan to dominate online publishing.

    By • Sept. 25, 2015

  • The 5 Biggest Social Media Trends of 2015 [Infographic]

    There's been a lot written regarding the top social media trends for 2015. Fortunately, you won't have to scour through report after report to make smarter marketing decisions - this new infographic details everything you need to know.

    By • Sept. 25, 2015

  • Study of Facebook Comments Influence on Political Candidates

    A new study out of the University of Delaware shows that Facebook comments affect opinions about political candidates. When Facebook users see positive comments about a political candidate, they feel positively about them. And negative comments make them feel negatively about them.

    By • Sept. 24, 2015

  • Twitter Experimenting with Polls in Tweets

    Have you ever wanted to poll your Twitter audience to get a feel for their response to a certain query or dilemma? Well soon, you might be able to do just that, with Twitter confirming that it's experimenting with a new polls in tweets option.

    By • Sept. 24, 2015

  • The Pontiff Gets an Emoji: Social Media and the Pope's U.S. Visit

    Pope Francis is visiting the U.S., in case you haven't heard about it. What makes this visit different than previous visits to the United States by the Pope is a combination of these facts: We live in the era of social media, and this Pope is very enthusiastic about connecting with everyday people. This has lead to the strange situation of a world leader in a normally reclusive position being accessible on an unprecedented level.

    By • Sept. 24, 2015

  • Here's a Sneak Peek at Facebook's New Page Layout

    Facebook is on the move, making some quiet, but noticeable, changes to the layout of Pages, with an updated image structure and more prominent call to action buttons.

    By • Sept. 24, 2015

  • Facebook Introduces 360 Degree Videos

    Facebook has announced support for 360 degree videos in the News Feed, bringing forward the next era in video creation and marketing.

    By • Sept. 23, 2015

  • Fighting the Good Fight: Explaining Social ROI to the C-Suite

    ​Even though social media has evolved substantially over recent years, many working in the industry still struggle to analyze and measure the value of their work - particularly when it comes to explaining the benefits to executives. Explaining the impact that social can have on marketing, PR and customer service remains challenging as does proving ROI in a language that the C-suite can understand.

    By • Sept. 23, 2015

  • 3 Common Challenges (and Solutions) for Facebook for Business

    I often hear businesses comment, "Why is a compelling content strategy on Facebook important? Why can't I just share sales focused content exclusively?" Glad you asked.

    By • Sept. 23, 2015
  • SMT Expert

    3 Key Elements of a Successful Social Media Contest

    A contest is a great way to gain more followers, get your audience involved with your brand and an awesome opportunity to connect with your customers on a personal level. Here are three tips to running a successful contest.

    By • Sept. 23, 2015