Social Media Updates: Page 312

  • A Quick and Dirty Guide to 10 Social Media Platforms for the Newbie

    ​So you say you want to use social media, but you don't know where to start. Here's a quick and dirty guide to the major platforms, including a few new-ish ones: everything you need to know about how they work, how you should use them, and why you might avoid them. Keep this bookmarked should you ever need to make your social media case to the C-Suite or convince a social media virgin to adopt.

    By • July 10, 2015

  • LinkedIn Publishing Platform Hits 1 Million Users - The Pros and Cons of LI Publishing

    There are now more than 1 million users publishing long-form content on LinkedIn. The professional social network made the announcement on their official blog, trumpeting the success of their blogging functionality, which they launched around 17 months ago. And while the LinkedIn blogging platform has been a big success, there have been some issues and queries over LinkedIn published content - in particular, over changes to how content is shared and distributed throughout the extended LinkedIn network.

    By • July 9, 2015

  • The Parable of Reddit or How Traditional Business Models Fail Communities

    If you work in the community or digital space, it's been impossible not to follow the turmoil at Reddit over the last week. It's been cause for a lot of anxiety because until this turmoil hit, Reddit was viewed as a community success story - if Reddit can't make community work, than who can?

    By • July 9, 2015

  • Facebook Updates News Feed Controls, Gives Users More Say in What Content They See

    Facebook has today unveiled a new way for users to have more say over what content gets priority in their News Feeds, enabling them to ensure they never miss any updates from friends or Pages they want to hear from. It's a more user-friendly, and potentially powerful, way for users to re-take control over their Facebook experience, and goes some way towards reconciling one of the major pain points for users in recent times - the issue of being told by Facebook what's important to them.

    By • July 9, 2015
  • SMT Expert

    No More Paying for Facebook Likes on Ads, But Here's Why You Still Can't Ignore Them

    This week, Facebook updated the way CPC is calculated to discount any impact from likes, shares and comments. From now on, only clicks to websites and apps and on the Shop Now button will factor into the CPC calculation. And you know what? It's about damn time!

    By • July 9, 2015

  • Get Out Your Twittonary: Twitter Abbreviations You Must Know

    Twitter is a social platform that has created a language of its own. The constraint of brevity has birthed abbreviations and acronyms that are a mix of text slang, corporate buzzwords and common chat room phrases. Twitter has even added to the lexicon of spoken language in innovative ways. Increased our twerminology, as it were.

    By • July 8, 2015

  • Why More Men Are Using Pinterest than Ever Before

    The dichotomy on Pinterest is changing, with the platform's male user base more than doubling in the last year, and sign-ups trending higher again in 2015. But what explains the sudden testosterone boost? With the ability to conduct more relevant searches, make quick purchases, and follow other like-minded men, it's no wonder men are flocking to the visual-focused social network.

    By • July 8, 2015

  • Facebook Introduces New "Floating" Video Player, Continues Push on Video Content

    Facebook's march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window.

    By • July 7, 2015

  • Brands Take a Bite out of Shark Week

    For one week every year, marketers turn into predators, and this year might be the most dangerous yet. I'm talking about Discovery Channel's Shark Week, which was moved up a month this year, likely in an effort to garner more advertising attention by shifting out of the doldrums of vacation-laden August, and capitalize on the post-4th of July summer momentum.

    By • July 7, 2015

  • What's Wrong With Your LinkedIn Photo?

    A career consultant asked a recruiter "What's the most important part of the LinkedIn profile?" And the recruiter said, "The picture." Really? Not the headline? Not the summary? Not having the right keywords in your job experience section? Nope. The picture. "It's the first thing we see, and it can be a big turn on or turn off," said the recruiter.

    By • July 7, 2015

  • Twitter Ads Can Now Be Managed On-the-Go

    Twitter has released some exciting news for today's modern, multi-tasking marketer. Now advertisers have the ability to manage Twitter ads directly through the mobile app when commuting to work, running errands, or taking their lunch breaks. "The mobile tool lets you check campaign performance, optimize budget and schedule, and respond to notifications," says Twitters Senior Product Manager, Christine Lee.

    By • July 7, 2015

  • What Facebook's New Logo Means for Small Business

    Facebook has updated its logo - a subtle, but significant alteration. What does this mean for small businesses? Here's a few notes on the new Facebook brand and how it relates to others.

    By • July 7, 2015

  • Facegloria - a "Sin Free" Facebook Alternative, Built on Christian Values

    Do you ever feel overwhelmed or disappointed by questionable material you see posted on Facebook? As it turns out, many people do, a movement which has lead to the creation of Facegloria, a social network where swearing and erotic content in any form is completely banned. Founded by a group of Evangelical Christians in Brazil, Facegloria has attracted more than 100,000 members since it launched last month, and is eyeing international expansion.

    By • July 6, 2015

  • The Best Times to Tweet Based on Location, Activity and Tweet Outcomes [Infographic]

    So what are the best times to tweet? It depends on your audience, it depends on your geographic location - it depends on a whole range of factors that are, to some degree, unique to you and/or your brand. The team at Buffer have examined more than 4.8 million tweets to narrow down the best tweet times based on location, activity and tweet outcomes, all contained within one infographic.

    By • July 6, 2015

  • A Third of the World Using Social Media, But 90% Concerned About Privacy [Infographic]

    With nearly a third of the world using social media on a regular basis, social media reach and privacy have become hot topics. This infographic looks at the main privacy concerns among social media users.

    By • July 6, 2015
  • SMT Expert

    Lights, Camera, Action - How to Perfect Your Vine Strategy [Infographic]

    Since it's launch in January 2013, Vine has racked up millions of users. It's six-second videos replay on loop-perfect for our ever-shortening attention spans. With more than 100 million people viewing Vine videos each month and users sharing 8,333 videos every minute, how will you tap into this apps video potential? Here are some tips to broaden your brand awareness and enhance your social media presence beyond just photos and words.

    By • July 6, 2015

  • Understanding and Using # Tags and @ Tags

    Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.

    By • July 6, 2015

  • U.S. Women's World Cup Win: Social Media Reactions

    The United States' women's national soccer team defeated Japan in a dominant performance of 5 goals to 2 to become World Cup champions. And the world took to social media to respond and react. The team received whole-hearted congratulations from everyone from celebrities to politicians, including Vice President Joe Biden, who attended the final match with his wife, Jill.

    By • July 6, 2015

  • 10 Snapchat Tricks and Tips Everyone Should Know About

    If you're thinking of adding Snapchat to your or your company's marketing arsenal--and you should, as it was recently ranked the 3rd most popular app among millennials--be prepared to encounter a learning curve. It's one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.

    By • July 3, 2015

  • 5 Reasons Instagram's New Explore and Search is Great for Your Business

    Instagram's new "Explore and Search" features will make it a lot easier to connect with other users - and that's great news for your business. The new features showcase trending hashtags and make customized recommendations for accounts to follow, while the new search has options to search by top tags, people, or places.

    By • July 2, 2015

  • 7 Habits of HIghly Effective Tweeters

    Why do some people rise to the top of Twitter and some people are destined for the dregs? Being "good at Twitter" can look really effortless, but seem exhausting to execute. And while Twitter has no gatekeeper, gaining access to another tier of Twitter can appear to be an impossible task. Is Twitter this important to be good at, anyway? The short answer: yes. Keep these 7 reminders above your desk or on a notepad for reference, and you'll earn a solid Twitter following in no time.

    By • July 2, 2015

  • Should Companies Remain Politically Neutral on Social Media?

    At this point, a sizable proportion of your Facebook friends have changed their profile picture to an image filtered through a rainbow flag to celebrate a landmark Supreme Court decision that made same-sex marriage a right nationwide. Companies, public figures, and millions of other people across the country and world have taken to social media to commemorate the occasion, including the 26 million Facebook users (and counting) who've changed their Facebook photos to show support.

    By • July 2, 2015

  • VQR Proves Why Instagram Isn't Just for Visual Brands

    This year, Instagram surpassed the 300 million user mark, growing by 100 million users in just 9 months. Since then, it's become a platform to be reckoned with, especially among typically visual brands, such as fashion, food, and travel.But what if it could be used for something else? What if you are a text-based organization? How would you use it?

    By • July 1, 2015

  • Facebook Algorithm Update - Actions Taken Within Videos Now Factored In

    If you've ever found yourself thinking "Facebook aren't tracking, like, every single action on the platform, are they?" The answer is yes, and they've underlined this with their latest update - in yet another algorithmic tweak, Facebook has announced that actions taken while viewing a video will be taken into account and used as signals to indicate whether a user was interested in that content.

    By • July 1, 2015

  • Social Media Day Reflections: 2015's Social Media Trends

    Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news resource, Instagram lets us share the photos and images we love... so do we really need a designated Social Media Day? Mashable said yes and declared the 30th June to be the official Social Media Day. With the world of social media changing all the time, here at Talkwalker we decided to look at some of the latest developments and see how they measure up against our predictions on the future of social..

    By • July 1, 2015