Social Media Updates: Page 313

  • Facebook Algorithm Update - Actions Taken Within Videos Now Factored In

    If you've ever found yourself thinking "Facebook aren't tracking, like, every single action on the platform, are they?" The answer is yes, and they've underlined this with their latest update - in yet another algorithmic tweak, Facebook has announced that actions taken while viewing a video will be taken into account and used as signals to indicate whether a user was interested in that content.

    By • July 1, 2015

  • Social Media Day Reflections: 2015's Social Media Trends

    Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news resource, Instagram lets us share the photos and images we love... so do we really need a designated Social Media Day? Mashable said yes and declared the 30th June to be the official Social Media Day. With the world of social media changing all the time, here at Talkwalker we decided to look at some of the latest developments and see how they measure up against our predictions on the future of social..

    By • July 1, 2015

  • 10 Ways to Creatively Design Your Business Twitter Profile

    It might seem like all you need to do with Twitter is slap up a profile image, and possible cover image, and then start tweeting. People only follow you because of what you tweet, right? While this is definitely a contributing factor to why someone wants to follow your business or brand, another great element to convince someone to click that follow button and read your content is to have an epic, creative, and powerful Twitter profile.

    By • July 1, 2015

  • 3 Tools to Gain More Twitter Followers

    Gaining Twitter followers is one thing, and engagement is another. Sometimes you just want to get those follower numbers up--to jumpstart a business, for example, get those RTs and favorites rolling in

    By • June 30, 2015

  • Study: 43% of Facebook Pages Use Paid Advertising

    Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results in the month of May.

    By • June 30, 2015

  • 5 Things Social Media Professionals Need to Know About Facebook Place Tips

    Introduced in June 2015, Facebook's 'Place Tips' feature gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors. So what does this mean for social media managers? In this post I'll review the 'ins and outs' of the business applications of Place Tips on Facebook.

    By • June 30, 2015

  • Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter?

    Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement, Facebook unveiled a new option, enabling users to overlay their profile images with the rainbow flag, a symbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?

    By • June 30, 2015

  • Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

    The term "Dark Social" was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe "untrackable" social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a result, cannot be tracked by analytics tools. Most web analytics tools categorize Dark Social traffic as Direct, meaning grouping these content sharers together with users who reached a webpage by typing an exact page URL.

    By • June 29, 2015

  • Financial Advisors on LinkedIn Must Manage Their Compliant Messages

    Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn, but financial advisors on LinkedIn must make certain their messages comply with Federal regulations.

    By • June 28, 2015

  • Social Media Responds to SCOTUS Ruling on Same-Sex Marriage

    In a landmark ruling, the US Supreme Court has announced that under the 14th Amendment states must issue marriage licenses to same-sex couples and recognize same-sex unions that have been legally performed in other states. The announcement has sparked a range of reactions across the social media landscape - here are some of the best.

    By • June 26, 2015

  • Social Media Addiction Statistics [INFOGRAPHIC]

    28 percent of iPhone users check their social media channels before getting out of bed in the morning. And teenagers aged 15 to 19 spend at least three hours a day looking at their social channels.

    By • June 26, 2015

  • Using LinkedIn for Lead Generation in 2015 [INFOGRAPHIC]

    With over 350m professional users, the huge potential within LinkedIn is clear. However, what isn't as clear is understanding how you can use it to generate new leads for your business. We've developed an infographic below that will help you understand the power of LinkedIn in 2015 and provides you with some advice on how to use it for your business.

    By • June 26, 2015

  • Taylor Swift Can't Lose, Even Against Apple

    Is Taylor Swift the most powerful person in America? It would certainly seem that way after this week's to-do about Apple's new streaming service. As Fast Company put it, the "world's biggest pop star" went up against the "world's biggest technology company" and the pop star reigned supreme.

    By • June 24, 2015

  • 6 Things Rock-Star Community Managers Never Do

    It's no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don't do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.

    By • June 24, 2015

  • Instagram Announces Major Search Upgrade - A Challenge to Twitter's Real-Time Coverage?

    Fresh from announcing 'Buy Now' buttons to enable users to shop direct, and new, Facebook-esque targeting for advertisers, image-sharing platform Instagram has announced another upgrade, this time to its search functionality. Instagram's updated search will better enable users to find posts they wouldn't otherwise see in their feed, highlighting trending content, content from around you, and curated collections centered around specific themes.

    By • June 24, 2015

  • Reddit Turns 10: The History and Opportunity of The Internet's Front Page

    Today marks the tenth birthday of 'the front page of the internet', Reddit. The social media-via-bulletin board site has long been a source of divisive and controversial content, but it's also built a reputation as a leader in online trends and hold many opportunities for those who go looking.

    By • June 24, 2015

  • Social Media's Role in the Downfall of Brian Williams

    By • June 23, 2015

  • 5 Ways to Protect Your Reputation with Social Media

    Whether your end goal is to protect your online reputation, build a social media following or take your personal or brand exposure to the next level, be sure to implement each of the methods mentioned above into your social media efforts. While each of them are special in their own way, you will see the best results when all are used in conjunction with each other.

    By • June 23, 2015
  • SMT Expert

    Understanding Facebook Insights & Twitter Analytics

    Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.

    By • June 20, 2015

  • Facebook Introduces Authorship to Help Readers Follow Content Creators

    In what may be seen as another effort to boost their new Instant Articles function, Facebook has announced the introduction of authorship on Facebook. Facebook's Author Tag will enable publishers to "make it easy for Facebook readers to start following the author of an article they just read an enjoyed".

    By • June 20, 2015

  • The Anatomy of the Perfect Tweet

    Although many people probably don't think there's a science to how you post on social media platforms, there is. If you want to garner the most traction and engagement with your posts, it's important to consider al the possible variables within the posts you are creating. As such, here's my guide to developing the perfect tweet.

    By • June 20, 2015

  • What Social Media Tactics Are Most Effective?

    These days, it seems like everyone is a social media expert, publishing the most effective strategies and tactics to their blog and pushing it out to the masses. This post will share with you the most effective social media tactics according to the highest-ranking blog posts and pages.

    By • June 20, 2015

  • SkyMall Relaunch Shows the Awesome Power of Social Media as a PR Tool

    Back after bankruptcy, SkyMall's recent makeover has its heart in social.

    By • June 19, 2015

  • How to Take Amazing Travel Photos on Instagram

    Before you set out for Hawaii or the Galapagos, check out these tips for getting the most out of the travel pictures you're sure to post on Instagram.

    By • June 19, 2015

  • Charleston Shooting: Reactions On and Off Social Media

    Whenever tragedies such as the shooting at the Emmanuel AME church in Charleston, South Carolina occur, reaction on social media is swift. Time magazine has a collection of the reactions to the shooting, as well other responses on social and other media.

    By • June 19, 2015