Social Media Updates: Page 313

  • How to Cross the Boundaries of Online and Offline Through Social Media

    Instead of sticking to only one mode of marketing, businesses will see more profitable results by calibrating their online and offline strategies to work in a consistent and effective synergy. More so, varying messages across your channels will confuse consumers, make your company appear inconsistent, and eventually frustrate you in your marketing endeavors. Make your traditional and digital strategies sync together on your social media and make people see your brand in a clear and efficient way.

    By • April 23, 2015
  • SMT Expert

    Hashing Out the Almighty Hashtag [INFOGRAPHIC]

    A brand can experience up to a 50 percent increase in engagement when they use a hashtag. For some networks, like Instagram, posts with upwards of 11 hashtags experience the highest number of interactions. Though it's important not to go hog-wild with your hashtags on some other platforms-more than two hashtags on a tweet can actually decrease engagement. And on Facebook, posts without hashtags actually outperform those with them. Ready for more hashtag wisdom? Check out these tips for a successful hashtag campaign.

    By • April 22, 2015

  • 4 Recent Twitter Updates You Should Know About (If You Don't Already)

    Twitter has been one busy little bird this spring. While Twitter updates are not uncommon, it's worth noting that this month alone, everyone's favorite microblogging platform has released four significant updates to various feature sets. Do you know what they are?

    By • April 22, 2015

  • The Best Times to Post on Social Media: Recent Study by NewsCred

    A new study by NewsCred shows the best times and best content to post on social media.

    By • April 21, 2015
  • SMT Expert

    The Value of Twitter Chats

    Twitter Chats are just like life. There will be people in them that you absolutely fall in love with and there will be others that bring no added value to your life. There will be others that truly want to help others and there will be people that just want to sound important and gain a million followers. I surround myself with people in the same way online as I do offline. What makes me loves Twitter Chats as much as I do?

    By • April 21, 2015

  • 7 Social Media Marketing Mistakes to Avoid With LinkedIn

    Even though LinkedIn maintains a professional environment, it's still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.

    By • April 20, 2015
  • SMT Expert

    Connected by LinkedIn: The Other LinkedIn App You Should Be Using

    Whether you use it for job seeking, as your professional resume, social selling, or recruiting, you probably think of LinkedIn as the a tool for business connections, but it's not, it's a tool for business relationships. Many people who use LinkedIn, and LinkedIn's mobile app, aren't aware of LinkedIn's other app - Connected by LinkedIn. Connected can help turn your business contacts into business relationships. Connected is mobile app available for iOS and Android devices. In the mobile app environment where new apps are constantly being advertised, it's easy for people to miss this app.

    By • April 20, 2015

  • The Real Reasons LinkedIn Acquired Lynda

    LinkedIn acquired Lynda last week for $1.5 billion and it represents LinkedIn's largest acquisition in its twelve-year history. Lynda.com is an online learning platform which lets people take courses on a variety of topics. Topics include anything from web design and learning how to code to courses on body language and managing your time better. LinkedIn explained that it acquired Lynda to create a better experience for LinkedIn users. For example, LinkedIn users will be suggested courses from Lynda that will improve their career prospects or allow them improve their skills at their current job.

    By • April 17, 2015

  • 17 Ideas for Starting a Conversation on Twitter

    Why and how do you start a conversation on this social network? What kind of message to post? Starting a conversation on Twitter is interesting, and it's also a major issue for users of the social network. Indeed, most of the people who use it personally or professionally, especially Community Managers and everyone who has an account, would like to communicate with their followers.

    By • April 17, 2015

  • Overlooked Focus Areas for Facebook and Twitter

    While most marketers are focused on getting content into the news feeds of the world, it's important to remember the less obvious functions and marketing applications of social channels. Here, I'm choosing to focus on Facebook and Twitter as they are the most advanced in paid capabilities and therefore starting to be overlooked in other areas.

    By • April 17, 2015

  • How to Get 500% ROI from Facebook Ads

    What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it - I can show you how to do it as well.

    By • April 16, 2015

  • How to Leverage the Power of Infographics on Social Media

    The process of designing an infographics is often overwhelming, particularly if this is your first time to do so. While there are numerous tools available to help you to create custom infographics, including Piktochart, it is still important to ensure that you understand a few cardinal rules.

    By • April 16, 2015

  • 7 Signs Your Brand Is Doing Social Media Wrong

    Do you often share content about a variety of topics? It's fine if you are doing this for your own personal use, but if you are doing this for your brand, it can cause your connections to be confused. My first tip is spend some time thinking about who you are trying to target. Who is your audience? I would suggest to start thinking about a maximum of 5 favorable topics you would like to post about and the type of audience these topics would attract.

    By • April 16, 2015

  • Increasing the Organic Reach of Branded Content

    Reach used to be the standard measurement for the total audience size available in a given medium for an advertising message, it was then co-opted to help define the earned impressions generated by social media. Now that branded content and owned networks are becoming a bigger part of the marketing mix , there is a need for an updated Reach KPI to measure how well content marketing is driving views and brand loyalty.

    By • April 15, 2015

  • LinkedIn Announces an Employee Advocacy Software Product

    LinkedIn continues its expansion as an enterprise software provider with the launch of an employee advocacy product named Elevate.

    By • April 14, 2015

  • SheKnows Media: Social Natives Spurn Media Gender-Stereotyping

    Gen Z is the social native generation. Listening to these post-Millennial kids, one gets a sense of their innate understanding and curiosity of what it's like to be living in an anachronistic media world obfuscated by gender-stereotyping-their attitudes about gender stereotypes on a head-on collision course with mainstream media.

    By • April 14, 2015
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    The World's 21 Most Important Social Media Sites and Apps in 2015

    Here's a list of the world's 21 most popular and important social networks and tools you need to be aware of.

    By • April 13, 2015

  • Social Media and Immigration

    Social Media can be a significant element in many legal cases, including immigration matters. Social media postings on Facebook, Instagram and other platforms can provide proof of residency, marriage, and other vital data that can influence the final outcome of an immigration case. There are a number of cases in which information from social media may have a significant impact on the final decision by the authorities.

    By • April 13, 2015

  • Social Selling is all about Building Equity

    The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed. If you're in a sales position, gone are the days of cold calls if you're able to harness the power of selling via social.

    By • April 13, 2015

  • Study: Top 10 Social Networking Motivations [INFOGRAPHIC]

    "What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).

    By • April 13, 2015
  • SMT Expert

    Teens Still Like Facebook: Here Is the Data to Prove It!

    Literally every time I get into a conversation about the value of social media, there is always a non-believer that triumphantly proclaims that Facebook is dead and teens leaving. Facebook is old and lame...it's not "on fleek". Well guess what? The kind folks over at the Pew Research Center did a study that found that 71% of teens between the ages of 13 to 17 use Facebook.

    By • April 12, 2015

  • Should You Publish Your Visuals on Pinterest or Instagram?

    Pinterest and Instagram are the two social networks based primarily on the sharing of visual content, each of the networks having its own distinctive features. So where should visual content now be published? Find out what out what both ourselves and experts in publishing and sharing visual content have to say in response.

    By • April 10, 2015

  • How to Get Your Finger on the LinkedIn Pulse, and Keep It There

    In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It's now rolled out access to the masses and you can publish your own posts via the LinkedIn platform. Some clients have been self-posting their delicious content via Pulse for a few months now. While they happily post away, we've noticed some experiencing declining views, comments and engagement. So has the shine rubbed off LinkedIn Pulse or is there more we can be doing to increase engagement?

    By • April 10, 2015

  • 3 Steps to an Effective LinkedIn Relationship Building Strategy

    It's not enough to have a LinkedIn profile and hope the leads will come to you. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things you need to do that will greatly improve your success while relationship building on LinkedIn.

    By • April 9, 2015

  • How to Determine Goals for Your Social Media Marketing Campaign

    Whether you are dreaming of having one million followers or fans, or you are experiencing trouble in articulating your goals, the importance of having a strategy in place for setting social media marketing campaign goals cannot be denied. With a solid strategy in place, you will be able to establish realistic goals, determine how you are going to reach those goals, and be able to measure when those goals have been attained.

    By • April 9, 2015