Social Media Updates: Page 315

  • Top 5 Things to Consider While Adding Social Media Buttons to Your Website

    You just can't think of marketing your business without social media these days. And your business should have a proper social media presence as well. So, you should also redirect the visitors to your website to the social media platforms. This is likely to help drive conversation, which will come in handy for your business. For this, you will need to add social media buttons to your business website.

    By • April 1, 2015

  • Social Media Metrics That Really Matter

    The sole purpose of brands using social media is to be more human while building and nurturing communities. Brands can do this successfully by providing valuable and engaging content to their audiences. But the unfortunate truth is that some marketers are much more concerned with vanity metrics and less so with providing value- the qualitative social media marketing metric that matters.

    By • April 1, 2015

  • Top 7 Ways to Use Social Media to Make Your Event Successful

    Planning to organize an event? It can be a really exciting affair. No matter what kind of event you are holding, it would make no sense if people don't come there. So, you need them to know about the event in the first place. And this is where marketing comes into play.

    By • April 1, 2015

  • F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

    Media coverage abounds related to last week's 2015 F8 Developer Conference - an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

    By • April 1, 2015
  • SMT Expert

    Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

    While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the odds for a retweet by 17 percent. This infographic will teach you key ways to optimize your Twitter stream and your Twitter profile (both for individuals and for brands), ways to increase engagement, and best practices for tweet structure.

    By • March 31, 2015

  • How to Make Your Brand Stand Out on Social Media

    Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.

    By • March 31, 2015

  • Pay Attention to These 7 Areas When Managing Your Social Networks

    Social media has the potential to help build brand name recognition and amplify word-of-mouth advertising for your business. Both important pieces that can help sales, especially in a local environment. However, reaching your target audience requires more than setting up your business profile on a few choice social networks.

    By • March 31, 2015

  • 10 Twitter Sins That Social Media Users Are Tired of Seeing

    March 30, 2015: There are mortal sins, grave sins, venial sins, and Twitter sins. Here are ten lamentable ones that we're tired of seeing:

    By • March 31, 2015

  • Lessons from Twitter: How Context Is the Key to Sustainable Social Networking

    Media coverage of Twitter's last earnings call focused on two key points: the company's impressive advertising revenue growth and the slow rate of user growth. The latter was worrying for investors, especially against the solid user growth of networks like LinkedIn and Pinterest, and seemed to suggest that social networks that offer a more contextualized or targeted experience have identified a more sustainable model for social networking.

    By • March 31, 2015

  • Awesomizing YouTube [INFOGRAPHIC]

    YouTube has more than 1 billion unique viewers every month. It's also a creator hub for those who want to make their own videos. Create videos. Find your audience. Did you know you can make your photo slideshow on YouTube using their tools? You can also make add titles, make captions and add music, all on the YouTube platform itself. Check out this infographic to learn about all the free tools that YouTube offers.

    By • March 30, 2015

  • Here's Why Your Business Should Be on Twitter

    With over 280 million active users, Twitter is arguably the second largest social networking platform. A couple of Italian researchers have claimed that around 20 million of these accounts are fake, but that still leaves a user base that is compelling, if only for the size alone. Let's take a closer look at Twitter and explore some of the reasons why your brand should be tweeting.

    By • March 30, 2015

  • SEO Game Changer: Twitter and Google Finally Agree to a Search Deal

    Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.

    By • March 29, 2015

  • Hashtags: When Too Many Hurts Too Much

    Test your outlets and your audience's engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn't engage with you on Twitter when you use them?

    By • March 27, 2015

  • Brands: Going Social Just Makes You So Popular

    For most brands now, social media is key. It reflects their personality. The chance to engage, react, promote. They can tackle problems instantly and get good press in the process. They can also go viral - brands love that. Sometimes it's not even from the brand themselves. Adam Paterson, an employee of ASDA, recently proved that...

    By • March 27, 2015

  • 7 Steps to On-Page SEO in WordPress

    Today I'd like to share with you a list of the 7 steps you need to take first for on-page SEO in your WordPress business website. Just a reminder: on-page SEO refers to optimization techniques that you implement on your actual website, so that your website becomes more SEO-friendly for Google (and other search engines) to index and understand.

    By • March 27, 2015

  • Measuring the True Effectiveness of Social Media

    Using ROI as a metric to measure the success of social media is problematic. Not only does social not deliver statistically great ROI stats compared to other channels it also doesn't consider assisted conversions and intangible (but super valuable) benefits. Social media is about conversation not broadcast. But just because an activity doesn't have tangible ROI, doesn't mean it's not valuable.

    By • March 27, 2015

  • Facebook's Efforts to Host News Content Could Change Online Publishing

    The next evolution of Facebook has been uncloaked - earlier this week, reports surfaced indicating that Facebook has been working with some of the world's largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.

    By • March 26, 2015

  • Content Management: A Delicate Balance for Site Owners

    It's a story as old as social networks themselves. Social sites begin to gain steam and the influx of user generated content becomes difficult for moderation teams to manage. Site owners who don't already have strict policies in place are then faced with a choice. Should they modify their terms of service in an effort to protect their brand and their community from potentially harmful content, or leave things as they are? This delicate question, which is directly related to issues of online privacy and censorship, has been hotly debated in recent media reports

    By • March 26, 2015

  • How to Fast Track Your Social Media Marketing Strategy

    So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

    By • March 26, 2015

  • Why You Should Be Using Facebook's New Organic Post Targeting

    Facebook announced that they were rolling out a new set of tools (or rather updating old tools) to help publishers better connect with their audience using Organic Targeting. I say updating old tools because Targeting on Facebook has actually been around since 2012, but back then organic reach was easier to achieve than it is now causing few people to actually use these tools. When Facebook made the announcement at the beginning of 2014 that they "expect organic distribution of an individual page's posts to gradually decline over time as [they] continually work to make sure people have a meaningful experience on the site," many began to wonder if it was time to give up on the idea of a "free Facebook" altogether.

    By • March 25, 2015

  • Dissecting Facebook's Topic Data: What Consumers & Brands Need to Know

    At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform's Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users' public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.

    By • March 24, 2015

  • 5 Reasons Why Every Business Must Embrace Social Media [INFOGRAPHIC]

    Not all social media is created equal. Once you get your feet wet in the social sphere, do some research before testing the waters to see which stream is right for you. Sometimes your needs can fit into 140 characters, while other times a company blog is the best way to go. Once you start to paddle out into the tide, you'll find yourself floating in no time.

    By • March 24, 2015

  • How Do CMOs Use Twitter?

    Twitter is a marketers platform. Succinct and purposeful (at least it should be to be successful on the platform) Twitter can be a tool to perfect a marketers communication skills. Hence why this study, which analyzed the Twitter messaging of 1,034 CMOs in B2B and B2C sectors, is a good bit of data to look at and process. The analysis focuses on more than 131,000 messages sent to figure out how CMOs engage with people, their brands and influencers.

    By • March 24, 2015

  • Meerkat: Broadcasting, Engaging and Going Viral on Social Media

    It's still early to predict whether Meerkat will be adopted by the masses. For now, Meerkat seems to have designed a social network that integrates the latest trends in digital marketing - mobile, consumable, personal, and seamless. As always, using a new platform is nice but understanding its strengths to provide consistent value will determine a brands success on Meerkat or any other social marketing channel.

    By • March 24, 2015

  • Tweets on the Ground: Optimizing Twitter for Personal Branding

    Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter.Sometimes I worry about my marketing students.Yes, many are strategically active on social media, and continue to learn.

    By • March 24, 2015