Social Media Updates: Page 316

  • The Top 10 Ways to Improve Your Tweets

    Twitter is an awesome tool that can help you generate more followers, and bring in more clicks and eventual revenue for your business. You know it is powerful, and you want to make sure you are doing things as best as possible, right? Well, I'm here to help you further improve your tweets...

    By • March 24, 2015

  • How to Identify Your 4 Buyers on LinkedIn

    Use Advanced Search to find your 4 buyers on LinkedIn. Remember - the more connected you are with people in your target company and the more groups you share in common with your target buyer, the closer the connection they will be and therefore, the greater the likelihood there names will appear high in your search results.

    By • March 24, 2015

  • Social Media Study: Top 5 Activities On Twitter, GooglePlus, And Facebook [INFOGRAPHIC]

    Facebook active users are much more likely to be clicking 'like' button than Google plus or Twitter active users are to be hitting +1 or 'favoriting'. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.

    By • March 22, 2015

  • SXSW Social Enhancements

    After spending a few days at SXSW interactive, and being active on social platforms as well as social in real life, I have a few suggested improvements that might have helped.

    By • March 22, 2015

  • The Most Important Thing About Social Media

    Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact.

    By • March 21, 2015

  • The Third Person Impact of Social Media Posts

    Yesterday's editorial in The Brown Daily Herald did not discuss the impact of social media on a student's reputation. No, this editorial discussed the impact student social media posts have on the overall reputation of Brown University and how Brown is perceived by prospective students and their parents as a result.

    By • March 20, 2015

  • New from Facebook: Send Money to Anyone Via Messenger

    Facebook just announced a major change to its Messenger service that will allow friends to send money to one another as easily as they would a message or photo. This new feature, which Facebook says will be free, will be be rolling out for Messenger users in the U.S. over the next few weeks on iOS, Android and desktop.

    By • March 19, 2015

  • Retweet Me, I'm Irish! St. Patrick's Day 2015 on Social Media

    Don't remember what you were talking about on the 17th? Don't worry, Synthesio has you covered: we don't miss any opportunity to discuss Social Intelligence and alcohol! This is why we decided to see what the most buzzed-about topics were on St. Patrick's Day.

    By • March 19, 2015

  • Bridging the Skills Gap in Social Media

    Question: "What is now regarded as one of the top 3 essential digital skills for an organization's success but is usually found between a rock and a hard place?" Answer: "Social media." Are you surprised? I wasn't.

    By • March 19, 2015

  • 5 Step Plan: Getting Started on Your Social Media Strategy

    I always say ... diving into social media for business is like baking sugar cookies without the sugar. Sure, it's possible, but does it taste good? I see you shaking your head no ...It's a big world out there in the social realm. Don't waste your time creating more noise - strategize.A social media strategy is a plan of action. It's your guide to achieving your goals. Get started with my five simple tips.

    By • March 19, 2015

  • Is the "Twizzler Challenge" the Heir to the ALS Ice Bucket Challenge Throne?

    The reigning king of viral content, the ALS Ice Bucket Challenge, swept the nation, and eventually the world, throughout the summer of 2014. Millions of people - celebrities, politicians, newscasters and civilians alike- took to social media to raise money and awareness for Lou Gehrig's disease (ALS). And while many have attempted to duplicate its success, there may be a new challenge waiting in the wings to take the crown- enters the Twizzler Challenge.

    By • March 19, 2015

  • The Art of Long Captioning on Instagram

    A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.

    By • March 18, 2015
  • SMT Expert

    8 Things I Hate About LinkedIn Ads

    LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. 2014 revenue. Why is LinkedIn falling down so badly in ad revenue? Simple: their ads kind of stink. I've tried to make them work for dozens of clients, but finally had to give up. Here's why.

    By • March 18, 2015

  • Proven YouTube Strategies to Attract Subscribers, Optimize SEO and Drive Conversions

    In all, utilizing YouTube strategies as a product review outlet, a brand awareness play or even as a means to give away some of your product before your customers purchase are all great ways to build SEO, drive traffic back to your site and ultimately earn new customers.

    By • March 17, 2015

  • What Happens When Brands Engage Socially?

    Every brand hopes their audience will engage, but what happens when someone does? Are you merely collecting data or promoting dialog? Is social engagement factored into your transmedia strategy? It should be - it expands reach as your audience becomes part of your brand's story. EAT24 is doing it and it's paying off, big!

    By • March 17, 2015

  • 7 Cringe Worthy Crimes Linkedin Users Make

    There are over 200 million users on LinkedIn. Everyday people are running wild joining groups, connecting with new contacts, commenting on their connections' status updates, and much more. And everyday, the social media obsessed marketer inside me cringes at all the Linkedin crimes users make. Before you take another action on LinkedIn, consider what to do and what not do.

    By • March 17, 2015

  • How to Qualify Prospects on LinkedIn

    In the same way analysts look at a set of data and draw conclusions, we need to develop skills to be able to review a person's LinkedIn profile, comments and updates and draw conclusions about whether that person is important to us or not, and what to do next. The best way to approach this is to look at how you might typically handle meeting someone new in an offline setting. When you meet someone in person, your brain is categorizing them even while you carry on a conversation.

    By • March 17, 2015

  • How to Build a 24/7 Social Media Customer Service Program When You're Not a Big Brand

    In today's on-demand world, consumers expect immediate and effective service when reaching out online. Brands like Zappos, XBox and Delta offer dedicated support channels to provide assistance 24/7. But, what if you're not a big brand with fat pockets?

    By • March 16, 2015

  • Why People Unfollow Brands On Facebook, Twitter, and LinkedIn [INFOGRAPHIC]

    The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled 'The Unfollow Algorithm,' illustrates what they found.

    By • March 16, 2015

  • 5 Tools to Manage Your Social Media Content

    Part of building your online presence, whether you're an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content. It's all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?

    By • March 14, 2015

  • Facebook Remove Inactive Accounts from Business Page Like Counts

    Facebook already removes pages that are deleted from the Page Like numbers. This new move will remove two groups of accounts from Page Like counts. The account types in question, memorialized accounts and deactivated accounts aren't technically deleted, but they will no longer be included a business page likes.

    By • March 13, 2015

  • Stock Photos Killed the Social Media Star

    Anybody who's ever worked in sales or digital marketing jobs will well be aware that the bowels of the internet contain a plethora of stock images. Some of these images are fantastic: cool, fresh and visually arresting photos that catch eyes and win clicks. Some are okay...they serve a purpose and show a useful concept, even if they aren't the most original images you've ever seen.

    By • March 13, 2015

  • 7 Steps for Increasing Event Fan Engagement Online

    1. Start on Time

    By • March 13, 2015

  • 5 Reasons Every Brand Should Embrace Social Media Employee and Channel Advocacy Programs

    Social media is a really great way to analyse what your competitors are doing. You can then determine how to stand right out from the crowd.

    By • March 13, 2015

  • New Science Behind Trust and Recommendations on Social Media [INFOGRAPHIC]

    What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation - about you? These are the questions that drove researchers to survey "more than 24,000 social media-connected consumers."

    By • March 12, 2015