Social Media Updates: Page 314

  • Social Selling is all about Building Equity

    The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed. If you're in a sales position, gone are the days of cold calls if you're able to harness the power of selling via social.

    By • April 13, 2015

  • Study: Top 10 Social Networking Motivations [INFOGRAPHIC]

    "What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).

    By • April 13, 2015
  • SMT Expert

    Teens Still Like Facebook: Here Is the Data to Prove It!

    Literally every time I get into a conversation about the value of social media, there is always a non-believer that triumphantly proclaims that Facebook is dead and teens leaving. Facebook is old and lame...it's not "on fleek". Well guess what? The kind folks over at the Pew Research Center did a study that found that 71% of teens between the ages of 13 to 17 use Facebook.

    By • April 12, 2015

  • Should You Publish Your Visuals on Pinterest or Instagram?

    Pinterest and Instagram are the two social networks based primarily on the sharing of visual content, each of the networks having its own distinctive features. So where should visual content now be published? Find out what out what both ourselves and experts in publishing and sharing visual content have to say in response.

    By • April 10, 2015

  • How to Get Your Finger on the LinkedIn Pulse, and Keep It There

    In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It's now rolled out access to the masses and you can publish your own posts via the LinkedIn platform. Some clients have been self-posting their delicious content via Pulse for a few months now. While they happily post away, we've noticed some experiencing declining views, comments and engagement. So has the shine rubbed off LinkedIn Pulse or is there more we can be doing to increase engagement?

    By • April 10, 2015

  • 3 Steps to an Effective LinkedIn Relationship Building Strategy

    It's not enough to have a LinkedIn profile and hope the leads will come to you. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things you need to do that will greatly improve your success while relationship building on LinkedIn.

    By • April 9, 2015

  • How to Determine Goals for Your Social Media Marketing Campaign

    Whether you are dreaming of having one million followers or fans, or you are experiencing trouble in articulating your goals, the importance of having a strategy in place for setting social media marketing campaign goals cannot be denied. With a solid strategy in place, you will be able to establish realistic goals, determine how you are going to reach those goals, and be able to measure when those goals have been attained.

    By • April 9, 2015

  • When Social Media Campaigns Flat-Out Work: What to Learn from Taco Bell, Newcastle, and Target

    Social media has brought new opportunities and new challenges for companies seeking to connect consumers with their brands. Platforms like Twitter and Instagram provide marketers with new ways to reach customers, but they also require companies to rethink their usual advertising strategies. The "hard sell" technique that has its legacy in television and print just doesn't play in the social media space.

    By • April 9, 2015

  • The French Presidency's "Fact-Checking" Experience

    It has been a very interesting couple of days in Paris, France. L'Elysée, "the official residence of the President of the French Republic since 1848," a term that ​also refers to the French Presidency, has decided to launch a brand new Twitter account:​ ​​@Elysee_Com

    By • April 9, 2015

  • Digital Ad Decisions: Native Content Advertising vs Paid Social Media

    By • April 8, 2015

  • 13 Ways to Use Facebook for Personal Branding

    "Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind."

    By • April 8, 2015

  • Meerkat: How to Use It for Your Brand

    Barely arrived and already on all the keyboards, Twitter's live video application has lots of followers! Here's how can you use it for your brand. Presented during SXSW, Twitter's live video application made quite an entrance, if the number of articles about it are anything to go by.

    By • April 8, 2015

  • Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

    Today's LinkedIn groups don't offer as much unique value as they could - or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of things LinkedIn itself can do to enhance their usefulness and value. This article shares some of my recommendations.

    By • April 8, 2015

  • Before You Publish on Social Media, Do These 7 Things

    We all have tweets we regret and posts we edit or delete after publishing when we can. Sometimes, we just make mistakes, but that doesn't have to be the case as often if we take the time to prepare before publishing.

    By • April 7, 2015

  • Review: eClincher, New Social Media Productivity Tool

    As a social media manager, your day is filled with posting content on multiple social media channels, interacting and responding to fans all the while hoping not to miss a beat. If you're looking for a better method and to take your social media productivity game to the next level than you need to try eClincher-the newest social media management tool on the market that's not just efficient, but 100% user-friendly. Of course, there are other social media management tools out there, but in my experience this is why eClincher is the ultimate social media productivity system.

    By • April 7, 2015

  • Do's and Don'ts of Post Event Monetization Over Social Networks

    Monetizing once the event is over should be on every event organizers list. Your fans and customers already came to your event, spent money and hopefully had a good time. This is the perfect opportunity to harness their positive feelings towards your event and brand and generate more revenues. It could be selling tickets for the next event, generating new followers on your social media channels, growing your mailing lists subscribers, or even offering premium services and products for your die hard fans.

    By • April 7, 2015

  • Should Marketers Care About Social Media Fan Counts?

    Most brands don't need big fan or follower bases. The targeted paid content solutions in each platform is very good and getting better every day. If you want to reach a particular segment, you will do it with a thoughtful 3-step dance.

    By • April 7, 2015

  • Social Pranksters: What You Talked About on April Fools'

    At Synthesio, we are big fans of April Fools' Day, so we decided to put our Social Intelligence platform to work to see the most buzzed-about topics from April 1. To do this, we analyzed data from March 30 - April 1, 2015, looking at all global online conversations surrounding the one day of the year when it is okay to pull pranks on, and lie to, everyone you know:

    By • April 7, 2015

  • 6 Reasons Why Images Increase Your Social Media Reach

    Social media is growing up, and "teenagers are more expensive than toddlers." It is harder than ever to reach your audience since social networks continue to adjust their algorithms to serve up "interesting content" to users. Check out this post to learn how to increase your Reach without increasing your budget.

    By • April 4, 2015

  • How Nonprofits Can Create Real-Time Marketing

    There's a reason marketers are starting to call real-time marketing "right-time marketing." Done right it's about getting the right message to the right audience at the right time. As a result, real-time marketing is at its best when preparation meets opportunity - hitting publish at the moment your message will resonate most.

    By • April 3, 2015

  • Does Boosting Facebook Posts Work?

    Boosting your posts on Facebook enables you to reach more of your fans, and you can perform some really interesting testing with a very little bit of money. Here's an example of a boost test I recently ran and its surprising results.

    By • April 3, 2015

  • F8: Facebook to Provide Socially Interfaced Mindset

    Last year, Brian Solis wrote that "Facebook evolves from social network to social ecosystem." The 2015 edition of F8 went a step forward, with a preview of the next generation of social networks, opening a new frontier between an intricate impact of our real-life relationships, and our private digital secrecies.

    By • April 3, 2015

  • Live Streaming Apps Are Going Mainstream

    First it was Coke vs. Pepsi, then Apple vs. Android and now we are dividing camps into Meerkat vs. Periscope. Meerkat quickly became a social media darling for streaming sessions from this year's SXSW conference in Austin, but just as quickly as the live streaming app took off its wings were clipped by Twitter's announcement that it had purchased Periscope, a similar live streaming app with more robust features including seamless integration with Twitter itself.

    By • April 2, 2015

  • Networking Your Way to Professional Success with #TwitterChats

    You should start networking. Before my manager offered that advice, my networking endeavors were non-existent both inside and outside my current employment. I set up a twitter account. Sent out a #myfirsttweet message, and then promptly forgot about it. At work I sat at my desk, talked with the co-workers who sat directly next to me, and didn't even bother to introduce myself to anyone.

    By • April 1, 2015

  • How to Effectively Engage With Your Connections on Social Media

    With social media, many expect results without doing any of the real leg work. Some users will happily use social media to promote their brand ... and well that's it really, wrongly believing that's all you need to do. If this is you, then you are missing out on so much potential. Here let me explain... What makes you think your target audience only wants to hear about you and your products? Stop being so self-centered and start thinking of others, and what they may be interested in. Try and treat connections on social media the same way you would if you met them in person.

    By • April 1, 2015