Social Media Updates: Page 316

  • Way Beyond Listening: Integrating Listening Into Your Platform for ROI

    The latest in Social Media Today's Best Thinker webinar series was on the topic 'Way Beyond Listening: Integrating Listening Into Your Platform for ROI'. This webinar, sponsored by Synthesio, featured Brian Melinat, Director of Marketing Analytics at Dell, Kristine Vick, Principal in the Digital and Content team at SAS, and Ben Lapidus, Senior Sales Engineer at Synthesio.

    By • June 4, 2015

  • What Patrick Stewart Can Teach You About Twitter

    The former Captain Jean-Luc Picard has 1.6 million Twitter followers.

    By • June 3, 2015

  • Twitter Users Come Up with Better, More Innovative Ideas - Report

    A new study has shown that of workplace ideas submitted by employees, ideas that came from Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. The findings underline the relevance of Twitter as an insight and information platform - it's how we utilise that data that's key.

    By • June 3, 2015

  • Facebook's Instant Articles: Bad for Marketers, Not Great For Us Down The Track Either

    Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?

    By • June 3, 2015

  • A Three Step Guide to Winning at Instagram

    Instagram is the currently the fastest growing major social media network on the web. All around the world, users disillusioned with the ads of Facebook and the noise of Twitter are switching over to the more aesthetically-oriented interaction of Instagram content, and as they do, more brands are taking notice. So how do you win on Instagram? Here are three notes.

    By • June 3, 2015

  • Supreme Court: Violent Threats Posted Online Are Not (Necessarily) Threats

    The recent Supreme Court ruling bears significance for how harassment online will be prosecuted.

    By • June 2, 2015

  • Should We Try to Measure People's Social Media Sophistication?

    Understanding digital literacy is critical to the success of any organization.

    By • June 2, 2015

  • Facebook Now the Number One Source for Political News - Study

    A new study by Pew Research has found that Facebook is 'far and away the most common source for news about government and politics' among Millennials in the U.S. While not overly surprising, the data does underline, yet again, Facebook's relevance as a news and ifnormation platform, one that needs to be taken seriously.

    By • June 2, 2015

  • Connecting Your Enterprise: Collaboration at Scale

    In the latest of SMT's Best Thinker Webinar series, we looked at the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar featured Nolan Carleton, Lead Consultant Program Execution at AT&T, DeShelia Spann, Digital Marketing Strategist at Eaton and Danielle Gerson, solutions engineer at Tracx.

    By • June 2, 2015

  • Caitlyn Jenner and the Power of Social Media Connectivity

    Former Olympian Bruce Jenner has revealed his new identity, and has recieved an overwhelming amount of support on social media. Such events can only help those in similar situations, and underline the value of social media as a connective and supportive medium.

    By • June 2, 2015

  • The 5 Easiest Ways to Grow Your Instagram Following

    Growing your Instagram following can seem like a difficult task, especially because the visual social network differs from other social platforms on the market, but it doesn't have to be. This post will teach you the five easiest ways to boost your Instagram followers.

    By • May 31, 2015

  • Facebook Now Supports GIFs on Desktop and Mobile

    For years, Facebook users were forced to go without being able to post their beloved GIFs on the social network, but with a big change in the social game, Facebook now supports posts with GIFs on both desktop and mobile.

    By • May 30, 2015

  • Everyone's Talking About Snapchat - and There's Good Reason Why

    Whether you use it or not, whether you believe in it or not, everyone's heard about Snapchat. The company that famously rejected $3b from Facebook is now being valued at a whopping $16 billion. So why all the fuss about snaps?

    By • May 30, 2015

  • Is Google+ Really Dead? The Latest News on Google's Social Platform

    At Google's latest I/O conference, the search giant announced they would be separating Google Photos from Google+, a move many see as the next step in the slow dismantling of the social network. But is Google+ really dead?

    By • May 30, 2015

  • #HappyBirthdayYouTube: 10 Years of Content, 26 Video Categories, and 1 billion users

    YouTube is turning 10, and it's doing so in a very YouTube fashion: with an awesome video retrospective. The video, called "A-Z of YouTube: Celebrating 10 Years," rolls through 26 video categories and their iconic representatives that, if you've been paying any attention to the Internet, will have you feeling nostalgic for the moment you first discovered that Harlem Shake video, or how you insisted your friend watch the Star Wars kid, or when the video of the deaf woman hearing her own voice for the first time warmed even your cold, brittle heart.

    By • May 29, 2015

  • Facebook Instant Articles: A New Monetization Opportunity for Publishers?

    Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including long form articles, high resolution images, interactive graphics and auto-play videos to the Facebook app that load up to 10 times faster than clicking on a link. Instant Articles will retain their original publisher's design layout including logos, fonts and cover images.

    By • May 29, 2015

  • 3 Types of #winning Instagram Contests and How to Use Them

    Like to win, hashtags, and email-gating are three types of contests brands on Instagram should consider.

    By • May 29, 2015

  • Poh the Dog and the Power of Social Media Storytelling

    In February this year, New York-based DJ Thomas Rodriguez was told his dog, Poh, had a terminal condition. Rodriguez then took Poh on a seven week journey across America so he could see as much of the world as possible before his time came to an end. Poh's journey underlines the power of social media as a storytelling platform, and the importance of understanding the true strength of the medium - connection.

    By • May 29, 2015

  • Social Media in the Era of Consolidation [INFOGRAPHIC]

    In order to ensure their sustainability, social networks must reach a critical size. One figure summarises it all: 1,44 billion, the number of active Facebook users. This figure is impressive... but still way below the real total. In fact, together, WhatsApp and Instagram have more than 900 million active users and are also brands owed by Mark Zuckerberg's firm. Therefore, the scope of the Facebook brand is wider than it appears at first sight.

    By • May 28, 2015

  • How Brands Are Using Instagram

    Do they use hashtags? Filters? What about emojis?

    By • May 28, 2015

  • 5 Incredibly Simple Yet Effective Tips to Grow Your Social Media Followers

    When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set up their very own profiles on social networking sites as well. After all, the saying "where your customers are, is where you should also be" is valid on all points, right? While I can imagine all of us agreeing on that matter, there is a roadblock that most businesses encounter which prevents them from truly experiencing the benefits of having a social media profile for their businesses. And that is, their inability to grow their followers.

    By • May 28, 2015
  • SMT Expert

    Facebook Adds "Call Now" Click-to-Call Feature to Newsfeed Ads

    Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook's new 'Call Now' button for News Feed ads - Larry Kim investigates the new option.

    By • May 28, 2015

  • New App Reveals Facebook Location Data to Anyone You Connect with via Messenger

    A student has developed a new app that uses Facebook Messenger data to pinpoint the exact location, on a map, of anyone you connect with via Messenger. The app highlights, once again, the vast expanse of data Facebook captures and stores on users.

    By • May 28, 2015

  • On Wednesdays We Share Snaps

    I know what you're going to say: Snapchat advertising is too expensive. And I agree: it is. Because posts on the platform can get upwards of hundreds of thousands of views, it can cost as much as $500,000 for a Discover channel takeover. But that doesn't mean we smaller brands can't learn a thing or two from recent innovations.

    By • May 27, 2015

  • Why Your Business Needs an Instagram Account in 2015

    With mobile usage surpassing desktop, you have to make sure that you have a mobile strategy in place. With Instagram being a mobile-only social media platform, this post will explain why you need to have an Instagram account in 2015.

    By • May 27, 2015