Social Media Updates: Page 316

  • Google+ Collections: A New Way to Curate and Share Content

    On May 3, the new Google Collections launched - the first truly major update to GooglePlus in months.

    By • May 8, 2015

  • 12 Ways We Can All Be Better LinkedIn Group Members

    This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups.

    By • May 8, 2015

  • Vanity Metrics: 4 Ways Bloggers Can Fake Their Influence

    "Vanity Metrics" is a term that's ruling (and rocking) the influencer marketing space right now. The term refers to any form of followers or engagement that have been purchased to boost one's perceived clout or influence. In other words, you can literally buy your way to social media stardom with the click of a 'BUY NOW' button.

    By • May 6, 2015
  • SMT Expert

    The 4 Big Takeaways from Google AdWords Livestream

    Yesterday the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google's Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing "moments that matter" through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers "win the moment" or, er, the micro-moment.

    By • May 6, 2015

  • My Social Media Tool Belt: 5 Must-Have Apps

    I've had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel - who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of marketing there, and I'm now crushing it at my new company, Dollar Hobbyz, as we double Facebook followers in 2 months. But I couldn't do any of this without a few key social media tools that exponentiate my efforts.

    By • May 3, 2015

  • Google Is Like A Hyperactive Teenager

    Last week, we were sitting in a client meeting at the BuzzPlant office when the conversation turned to Google. If you don't live and breathe SEO and website creation, then Google can be a daunting, mystifying force standing between you and your business. In our client meeting, we were discussing Google's quirks and oddities when Jason, one of our jack-of-all-trades SEO consultants, threw out this statement: "Google is like a hyperactive teenager. You have to hold their hand, make it easy, and don't make them look at too much at once."

    By • May 2, 2015

  • Is 2015 Twitter's Big Year?

    If you're looking to promote your business or brand through social media (and who isn't?!), then Twitter is the place to be in 2015. Generally speaking I've seen Facebook as the best fit for most businesses over the last few years, but Twitter is taking huge steps to catch or even surpass Facebook.

    By • May 1, 2015

  • 10 Steps to Improving Your LinkedIn Brand

    Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a very good job at presenting the individuals in their best possible light.

    By • May 1, 2015

  • How Nonprofits Can Identify and Engage Their Influencers

    A top challenge for causes is finding ways to continually expand the audience engaging with their content. In short: growing the movement. According to the digital Trends Report, in 2015 top content priorities are video, infographics and quality images.

    By • May 1, 2015

  • The One Mistake You Should Never Make on Social Media

    There are three things that you should always review before going live with your comments on social media sites.

    By • April 30, 2015

  • 6 Great Instagram Lessons from the Fashion Industry

    Instagram was designed for visual storytelling. That's a fact. The fashion industry relies on powerful imagery to sell. In some ways, fashion and Instagram were almost destined for each other. The powerful visuals on Instagram are ideal for promoting and evoking expression that's iconic of the fashion industry. Great, so the fashion industry can use it. What about all the other non-fashion focused brands? Is there room for these less trendy brands on Instagram too?

    By • April 30, 2015

  • Saving LinkedIn Groups: It's Up to Us

    Building on previous recommendations for LinkedIn and group managers, in this piece I offer my thoughts on why people should make LinkedIn groups an active part of their LinkedIn experience - and by extension, their ongoing professional development and networking efforts.

    By • April 29, 2015

  • How Facebook's New App Aides Nepal Earthquake Aftermath

    The effects of the massive earthquake that struck Nepal this past Saturday have left the country and surrounding areas in a state of disarray. Death tolls are climbing into the thousands, and an ever-growing number of displaced citizens are scrambling to find shelter and locate lost loved ones. In the wake of this disaster, a recently added Facebook application has taken steps towards helping some families and friends rest easier. Safety Check allows you to alert your friends of your safety if you are in near a natural disaster site.

    By • April 29, 2015

  • Social Media as Lead Generation Tool

    The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of marketers who have been using the social media as a marketing tool for the past three years state that it has helped them increase their sales. But not everybody succeeds. A certain level of knowledge is required.

    By • April 28, 2015

  • A Guide to Dealing With Negative Reviews on Social Media

    Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its employee's racist and derogatory names. In a review titled "Worst Customer Service", posted on Urbanspoon for the Gelato Messina store in Parramatta in Sydney, a "diner from Sydney" claimed they received "unpleasant" and "rude service" in February. Social media soon exploded with praise for the way Gelato Messina handled the complaint. Not only did they still respond to the complaint, they did not back down on their own values and tolerate the manner in which the diner chose to express themselves. Raising the question: what is the right etiquette when responding to negative feedback on social media?

    By • April 26, 2015

  • Social News: Twitter Algorithm Update to Reduce Abusive Tweets

    Social media sites such as Twitter are always walking that fine line between allowing free speech and protecting their users against abusive tweets. As you can imagine, with the number of users Twitter has on their site on a daily basis in combination with the number of tweets sent, protecting users' rights without stepping on the rights of someone else is a challenge.

    By • April 25, 2015

  • 5 Reasons Why Brands Should Be Using Snapchat

    Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m. It has taken the social media app market by storm, since its launch in 2011, becoming increasingly important for busin...

    By • April 25, 2015

  • 8 Hidden Facebook and Twitter Tricks You Never Knew (or Forgot Long Ago)

    Let's be honest - it's pretty much impossible to know that you don't know something that you don't know. That's why we've collected a list of our favorite little-known, hidden, or long-forgotten features on Facebook and Twitter.

    By • April 24, 2015

  • Slash Social Network Marketing Spend With Facebooks New Multi Product Ad

    Facebook's new Multi Product Ads may be just what your businesses social network marketing campaign is looking for to help gain more customers while keeping costs down. Multi Product Ads enable businesses to display 3-5 products in one unit on either a desktop, or a mobile device through the news feed. This helps businesses reach more customers, both new and old by boosting clicks and conversions.

    By • April 24, 2015

  • How We Doubled Our Facebook Followers in 2 Months

    As a general rule, I'm not a fan of the term, "growth hacking". Mostly it's because it seems to convey some really small hack that somehow will bring about huge results - results that are almost never repeatable. But, if you want to dramatically grow your Facebook followers - then this is one growth hack that you can't ignore.

    By • April 24, 2015

  • If Game of Thrones Characters Were Social Networks

    What if we compared Game of Thrones characters to social networks? Cersei, Arya, Tyrion: we've got your number.

    By • April 24, 2015

  • Facebook Updates News Feed Algorithm Again: Here's What You Need to Know

    This latest algorithm update will roll out over the coming weeks and you will begin to see updates highlighting what a friend Liked or commented on either showing up lower in your News Feed or not showing up at all. Max Eulenstein, a Facebook product manager, and Lauren Scissors, a user experience researcher, said that this change was made based on user feedback, "Many people have told us they don't enjoy seeing stories about their friends liking or commenting on a post."

    By • April 23, 2015

  • Facebook's Upbeat Report Failed to Beat Q1 2015 Earnings Estimates

    Today's report appears to indicate Facebook is meeting some of the analysts' expectations, which bodes well for the company's valuation and the price of its stock. Facebook stock closed at $84.63 today, up $1.01 or 1.21%, but since the announcement was made after the market closed, we'll have to see what happens to the stock price tomorrow and in the coming days and weeks. Early reports indicate Facebook's stock has dipped as much as 2% in after-hours trading.

    By • April 23, 2015

  • How to Cross the Boundaries of Online and Offline Through Social Media

    Instead of sticking to only one mode of marketing, businesses will see more profitable results by calibrating their online and offline strategies to work in a consistent and effective synergy. More so, varying messages across your channels will confuse consumers, make your company appear inconsistent, and eventually frustrate you in your marketing endeavors. Make your traditional and digital strategies sync together on your social media and make people see your brand in a clear and efficient way.

    By • April 23, 2015
  • SMT Expert

    Hashing Out the Almighty Hashtag [INFOGRAPHIC]

    A brand can experience up to a 50 percent increase in engagement when they use a hashtag. For some networks, like Instagram, posts with upwards of 11 hashtags experience the highest number of interactions. Though it's important not to go hog-wild with your hashtags on some other platforms-more than two hashtags on a tweet can actually decrease engagement. And on Facebook, posts without hashtags actually outperform those with them. Ready for more hashtag wisdom? Check out these tips for a successful hashtag campaign.

    By • April 22, 2015