Social Media Updates: Page 325

  • Stage Set to Find Tweets on Google Search Results Once Again

    Twitter has recently found out that a whopping 125 million users visit the website every month, but do not register or view the content at all. The company hopes that this can be mitigated by this deal, as people will be able to see content from Twitter more on the Google search results.

    By • Feb. 25, 2015

  • Using Social Media Metrics to Inform Your Digital Strategy

    The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.

    By • Feb. 25, 2015

  • Is Instagram Part Of Your Business Marketing Strategy?

    With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how to use it.

    By • Feb. 25, 2015

  • Why We Are Loving Twitter Ads Right Now

    Over the last 60 days we've implemented Twitter ad campaigns for the majority of our clients. When compared to LinkedIn Sponsored Content, Facebook Ads and Google AdWords, Twitter is outperforming on CTR and CPM. Also, early indicators show a cost-per-conversion lower than the competitors, although more data is needed. So what's going on with Twitter? Why are the ads driving impact?

    By • Feb. 24, 2015
  • SMT Expert

    Stop Forcing Slang on Social Sites

    The need to connect with your audience is a universal need for each and every business, no matter the size. But there is a right and a wrong way to do it. One that will earn you the supportive, age-appropriate audience of your dreams and one that will land you on a Twitter account dedicated to strained branding.

    By • Feb. 24, 2015

  • Cool Ways to Promote Your Facebook Event

    These creative and 'out of the box' tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.

    By • Feb. 23, 2015

  • Will Brands Ever Have a Date With Tinder?

    Tinder is essentially a social media dating app due to the nature of it. You create a profile, connect with others and share info and pics. So could brands take advantage of this opportunity to gain access to a whole new market?

    By • Feb. 23, 2015

  • Continue Living on Facebook after Death Through the Legacy Account

    A new feature added by Facebook is an effort to create a living will for you on your social media profile. This will make the process of accessing your account easier for your loved ones after you have passed away.

    By • Feb. 23, 2015

  • Are Twitter Ads Worth It?

    To find success with advertising on Twitter, you need a substantial budget or better hope users share your content like crazy. It's either go all in, or don't bother at all. However, for those with a large bankroll and an innovative strategy, there is the potential for explosive growth through a well-targeted Twitter campaign.

    By • Feb. 23, 2015

  • 10 Stats That Prove Your Work Has a Social Media ROI

    Ever wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it. - See more at: http://www.kierastein.com/stats-social-media-roi/#sthash.DxHNg5Om.dpufEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it. ...

    By • Feb. 23, 2015

  • How Twitter and Facebook Are Helping Nab Bad Guys

    Social media is constantly evolving. From a platform to share our photos and musings or catch up with high school pals, it's turned into a venue for job searching and now for fighting crime

    By • Feb. 23, 2015

  • The Dangers of Automated Twitter Tools

    Maintaining a steady flow of tweets and interaction on Twitter isn't as easy as it sounds. Some brands have even resorted to using automated online platforms to pre-schedule posts, favourite tweets , blanket send direct messages and follow people.

    By • Feb. 23, 2015

  • The Social Mojo of Oscar Predictions

    On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote-social media sentiment-might hypothetically influence the outcome. If the "social correlation" were ever to become a nominating factor at the Academy, how might the popular vote sway the ballot, or even predict a winner.

    By • Feb. 22, 2015

  • Use with Caution: Social Media and Divorce

    If you are getting divorced, be extremely careful about how you use any social media site. As social media opens our lives for all the world to see, it is important you do not make any statement, comment or post you may later regret. If what you are about to post, share or tweet is something you wouldn't say to someone's face in real life or you wouldn't want a particular person to see, don't put it on social media.

    By • Feb. 22, 2015

  • 5 Reasons Why Twitter Video Will Win

    It looks like Twitter has completed a seamless integration of Vine into the original Twitter interface, and it's mind numbingly easy.

    By • Feb. 22, 2015

  • Oscars 2015: The Social Vote [INFOGRAPHIC]

    The Oscars (a.k.a. the Academy Awards) are coming on Sunday. Like most of you, I have my favorites and I'll be watching intently to see if any, or even all of them will bring home the statue.

    By • Feb. 21, 2015

  • What the Rise of Snapchat Means for Your Brand

    Snapchat is important because it's the perfect app for the mobile crowd. It's for those of us who are on the go and on our smartphones -- an ever-growing percentage of internet users.

    By • Feb. 20, 2015

  • Five Things I Learned About Writing Headlines from Twitter

    In an environment where 80% of people don't read past the headline before sharing it (remember NPR's April Fool's prank?), that 140 character space needs to be pretty competitive.

    By • Feb. 18, 2015

  • Social Media Tools to Cut Down Management Time and Increase Effectiveness

    Social media marketing is one of the highly effective ways to amp up the traffic to your site and generate new leads. To juggle between multiple accounts can be a tough row to hoe without the right social media management tools. These tools come with several features that can help you manage your social media campaign more efficiently. Here are some great examples of such tools.

    By • Feb. 18, 2015

  • Automated Twitter Tools: The Do's & Don'ts

    In the world of Twitter Marketing there are few things more important than maintaining high levels of engagement and a steady flow of tweets. Some brands have even resorted to using automated online platforms to pre-schedule posts, favorite tweets, blanket send direct messages and follow people...

    By • Feb. 18, 2015

  • Why Are Social Marketers Stuck in the 90s?

    It's time to face facts. The early adopters of social media are getting older. We were still young pups when we set up our Facebook and Twitter accounts back in the early 2000s. More than decade later we swap pictures of our kids and lawn mowers instead of images of concert tickets and 4:00 a.m. pizza binges.

    By • Feb. 18, 2015

  • How to Write a Magnetic Social Media Profile

    First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I've noticed that when they are done well, every activity has a stronger impact.

    By • Feb. 18, 2015

  • 5 Tricks to Get Your Social Content Up the Pecking Order

    Statistically, people are 44% more likely to engage with a post if it contains an image. And when you're tweet has the chance of being swallowed by the pool of 500 million other tweets that are sent on a single day, 44% doesn't sound too shabby, does it

    By • Feb. 17, 2015

  • Mobile Ad Network Feather in Facebook's Cap

    Facebook announced its next venture of serving ads to third-party mobile apps through its new advertising network. The project also known as Audience Network allows existing advertisers on Facebook to have their ads placed at the top of the mobile screen or in other apps outside this particular social media platform. This is highly beneficial for marketers especially who knows the importance of mobile marketing.

    By • Feb. 17, 2015

  • Facebook Will Clean Up with Relevance Score

    This week, Facebook integrated a 'relevance score' into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.

    By • Feb. 17, 2015