Social Media Updates: Page 326

  • Facebook Changes to Allow Page Admins to Like, Comment as Themselves

    Have you ever been frustrated because as your page's admin, you were not able to like and comment on page posts as yourself ? A recent Facebook page change now gives you that ability. At the bottom right hand corner of Page posts and event posts, you can now choose to like and comment as yourself...

    By • Sept. 17, 2014

  • Import Your Facebook Friends to Google+

    The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.

    By • Sept. 17, 2014

  • Can Getting Your Audience to Share via Social Media be a Viable Monetization Strategy?

    So, for the first time I decided to experiment a little. Usually when I post a white paper or eBook I ask for an email address in exchange for a download. But for this eBook "Online Marketing For Local Businesses, a Beginners Guide" I added a new feature. Pay With a Tweet! It's just like the goo...

    By • Sept. 15, 2014

  • Twitter's Controversial Algorithm Changes: What They Mean for Your Business

    Twitter recently announced algorithm changes that have sent the Twittersphere into a spin. Dedicated users tweeted their collective dismay at the proposed changes. According to GigaOm's Matthew Ingram, the message is clear: A Facebook style, curated news feed is coming, and it is likely here to s...

    By • Sept. 15, 2014

  • How Social Media Can Have a Weird Effect on Your Brain [INFOGRAPHIC]

    Nowadays, almost everybody is on internet and especially on social media. But did you ever think about the fact that using those social media platforms can influence the way your brain is wired? Nowadays, people are walking around with their heads glued to their smartphone screen and they communi...

    By • Sept. 15, 2014

  • Social Selling: How to Create LinkedIn Invitations That Get Accepted

    If you've ever sent an invitation to connect on LinkedIn, you've seen the screen below. If the person is a work colleague or a friend, then checking the appropriate circle and clicking "Send Invitation" can work just fine. But if your invitee is a potential customer or partner with whom you've co...

    By Koka Sexton • Sept. 15, 2014

  • What 2 Million Posts Tell You About Facebook Engagement [INFOGRAPHIC]

    These days, social media marketers are increasingly focused on how they can improve the effectiveness of the customer's journey - especially on Facebook, which now has over 329 million daily active users and 1.32 billion monthly active users on mobile. To help them out, Exacttarget analyzed more ...

    By • Sept. 12, 2014

  • How Any Industry Can Capture Customers Through Facebook

    With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists. T...

    By • Sept. 11, 2014

  • 5 Reasons to Join LinkedIn Groups

    Linkedin, is the best social media platform for businesses. Whether you are in business to work with other businesses or you are in business to sell to consumers, you can benefit from your involvement on Linkedin.One of the many reasons I enjoy Linkedin is because of the groups there. There are g...

    By • Sept. 11, 2014

  • How to Make Your Twitter Profile Appealing to Employers

    If you're job seeking, social media should definitely be an integral part of your job hunt strategy - and this includes Twitter.Twitter is a great way to find the latest job vacancies, as well as engage with employers and build your personal brand. We've covered how to create the perfect job seek...

    By • Sept. 11, 2014

  • The State of Social Media Marketing: Fall 2014 Edition

    Having trouble keeping up with all of the recent changes to social media?There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.We've kept our eye on news that is tough to ignore on all the major blog sites so...

    By • Sept. 11, 2014

  • Why Clickbait Was on Its Way Out Anyway

    Facebook has announced some new rules (and penalties) surrounding 'clickbait'. Although it might have been a little late.A couple of weeks ago, Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It's a nice idea and certainly adds to the user ...

    By • Sept. 10, 2014

  • 5 Pinterest Tips for Artists

    You are an artist or visual content creator? Pinterest is the platform for you. Pinterest is a social bookmarking website where users can "pin" pictures, usually linked to an URL. It is now the third largest social network after Facebook and Twitter. Pinterest is organized in boards and therefo...

    By • Sept. 10, 2014

  • Dealing With a Steady Stream of Facebook Algorithm Changes

    We all have fears. Hugh Jackman is afraid of dolls. Our designer is petrified of low-res images. Similarly, social media marketers around the planet are petrified of constant Facebook algorithm changes. Dealing with these changes has become a somewhat full time job for most marketers, as they bat...

    By • Sept. 9, 2014

  • The Twitter Strategy Shift and What It Means for Your Business

    Twitter is at a crossroads...and it might be leading down a controversial new path. Let's look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business.At a recent financial conference, Twitter's chief financial officer suggested that the serv...

    By • Sept. 9, 2014

  • Are the Signs Pointing to the Demise of Google+?

    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can't say I've used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn't prove to be the c...

    By • Sept. 9, 2014

  • Your Vanity Is Killing Your Brand

    Vanity Metrics Are Worthless and Futile - Part 1: TwitterPop Quiz: What's worth more to your brand?A) 50,000 Twitter Followers with a .1% Engagement Rate?B) 2,000 Twitter Followers with a 10% Engagement Rate?C) 500 Twitter Followers with a 50% Engagement Rate?If your answer is A, you need to read...

    By • Sept. 9, 2014

  • A Very Manly Conversation with Jeff Sieh

    This week on the podcast I talk to Jeff Sieh of Manly Pinterest Tips about Pinterest, Facebook video and more. This was a great discussion filled with tons of information and tips on making the most of your time on Pinterest, and how you can utilize Pinterest to promote your own blog. I also am b...

    By • Sept. 8, 2014

  • How Social Media Has Changed Us: The Good and the Bad

    It's hard to believe that, only a decade ago, social media was little more than a budding trend. Sure, there were websites such as Friendster and MySpace that had a decent level of adoption, but the population as a whole had not come around to it yet.Back in 2005, Facebook was still in the early ...

    By • Sept. 8, 2014

  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Are you getting good results on LinkedIn?The professional social network is a force to be reckoned with. It's a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It's an easy-to-use por...

    By • Sept. 8, 2014

  • Twitter and Video: A New Marketing Romance

    Further than 140 characters! Twitter has just released a new video feature. Together, with the great results of a new survey, they reveal that (as some social media experts already noticed) the microblogging site is steadily turning to video content, mining the supremacy of traditional text-and-i...

    By • Sept. 7, 2014

  • How I Organize My Funnel in LinkedIn

    Editor's Note: As part of the "How I Do It" campaign, sales expert Celina Guerrero shares how she makes social selling for her business work. Learn tips on how you can enhance your sales strategy and become a more successful and effective sales professional.One of the most difficult things in run...

    By • Sept. 5, 2014

  • Mistakes That a Social Media Marketer Should Avoid

    Social Media was once an unchartered territory for brands. However, when the marketers follow that billions of customers flocked in the platform like Twitter, Facebook, LinkedIn, Pinterest, and Instagram- the idea to tap their target audiences using such platforms click in their minds. Now, a sig...

    By • Sept. 5, 2014

  • How to Execute a Twitter Follower Strategy

    Among the biggest challenges when launching a new brand or channel on social media is building community. This is particularly true on Twitter where a new brand with a tiny following is as appealing as a restaurant with no guests. Thus the temptation is to try to add followers as quickly as poss...

    By • Sept. 3, 2014
  • SMT Expert

    13 Ways to Beat the Facebook Algorithm

    Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business's organic page posts - in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tacti...

    By • Sept. 3, 2014