Social Media Updates: Page 324

  • Dark Social Media: The Digital Maze for Brand Marketers and Social Media Experts

    The recent events in Paris demonstrated how powerful so-called "dark social media" can be, when it comes to organizing propaganda below the radar.The growing interest from political bodies for this notion of underground social conversations could legitimize privacy threats to better monitor digit...

    By • Feb. 2, 2015

  • Can You Sue for Cyberbullying?

    Cyberbullying is a growing and serious problem facing our children. A bullied child carries daily fears and stress, and can sometimes be subjected to extreme harassment. The impacts of this harassment illustrate just how harmful cyberbullying can be: children may withdraw from their friends and f...

    By • Feb. 2, 2015

  • Four Predictions on the Future of G+ in 2015

    There have been a number of conflicting reports surrounding G+ in 2015. A handful of writers claim that Google+ is seeing its last days as a valid product and that Google is moving to shelve it.Many of us in the tech world know that the driving force behind Google+, Vic Gundotra, has left the com...

    By • Feb. 2, 2015

  • An Essential Social Media Image Sizing Cheat Sheet 2015 [INFOGRAPHIC]

    This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.

    By • Feb. 2, 2015

  • Engagement with News on Facebook

    It's fairly well known that at election time, the population doesn't tend to share the same voting patterns and behaviors. Older people, for instance, tend to vote an awful lot more than younger people, which goes some way to explaining why so many policies are aimed at that demographic.There ha...

    By • Jan. 29, 2015

  • Social Media During the Super Bowl: A Second Screen Playbook

    Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will be bound for Glendale, Arizona next week to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putt...

    By • Jan. 22, 2015

  • The Rules of Engagement on Facebook

    If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.These rules apply to not only the custom apps people build for Facebook, but the third-party social apps ...

    By • Jan. 22, 2015

  • FB@Work: Will It Work?

    Speculation about whether Facebook would try to enter the enterprise market has been percolating for years. That speculation became news last June and became a point of fact last week, when Facebook at Work (aka "FB@Work", or simply "Work") was officially launched - sort of.Technically, it's stil...

    By • Jan. 21, 2015

  • 5 Predictions for Social Marketing Trends in 2015

    It's hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social network on our computers and smart phones frequently. It's almost like imagining a time before smart phones, and mobil...

    By • Jan. 21, 2015

  • The Five Keys to Using Instagram for Your Business

    With over 300 million monthly users, Instagram is becoming a growing force in social media circles. More than just an application to share photos, users rely on the platform to identify trends while documenting daily life.I personally love the way that you can tell a narrative with a simple photo...

    By • Jan. 20, 2015

  • 3 Top Criteria for Selecting LinkedIn Groups

    I have a love-hate relationship with LinkedIn Groups. I love them because I've gotten a lot of business from being active in them, but I highly dislike them at times, because there's a lot of activity that's likely not generating an ounce of business for anyone.So let's imagine for a moment, a wo...

    By • Jan. 20, 2015

  • How Sales Reps on Large Teams Can Use Sales Navigator in 30 Minutes a Day

    Building a structurally strong skyscraper starts with a strategic plan and a strong foundation. Social selling is no different. But building a strong selling foundation doesn't need to be a towering endeavor, especially if you have access to effective social selling tools. Here is how sales reps...

    By Koka Sexton • Jan. 20, 2015

  • Digital Breadcrumbs and the New Media Intelligence

    If a tweet falls in the forest, does it make a sound? The answer is no. And yes.Can You See the Forest for the Tweets?In 2013 I posed the question, "If a tweet falls in the forest, does it make a sound?"From the perspective of a brand putting out that content and looking for engagement, the answe...

    By • Jan. 19, 2015

  • Social Media Cost a School Counselor Her Job

    Schools and parents try to educate children on the pitfalls of social media. Inappropriate pictures and comments can have a negative effect on their chance to get in the college of their choice and for jobs.Recently it was a teacher who learned the hard way what can happen when you post first and...

    By • Jan. 15, 2015

  • 7 Tactics to Connect With Decision Makers on LinkedIn

    Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?If you are like many entrepreneurs, busine...

    By • Jan. 14, 2015

  • Driving Maximum Engagement on Twitter

    On December 11, 2014, Stone Temple Consulting published a study on Twitter engagement. In this study we examined nearly 2M original tweets in western languages (US and European languages), to see what factors drive engagement on Twitter, where engagement consisted of Retweets and Favorites. On De...

    By • Jan. 14, 2015

  • How to Turn Your Social Media Profiles into Your Resume

    Unless you work completely out of the online world, our social media profiles are your best resumes. They are quick and easy to update and to share with potential recruiters. They not only list your work experience and education, but also show your skills, portfolio, and how you interact with oth...

    By • Jan. 14, 2015

  • The Five Fundamentals to Using LinkedIn

    With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I'm often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering ...

    By • Jan. 13, 2015

  • LinkedIn to Real Life: Making Connections

    It is easy to get lost in social media networking and forget about traditional physical networking.However, they complement each other and require convergence.In a previous post, Networking Convergence: When Digital Meets Physical, I shared this definition:"Networking convergence is a planned pro...

    By • Jan. 13, 2015

  • 5 Must Read Social Media Books from 2014

    How social media works changes almost every year. It is difficult to say if 2015 will be the year of Instagram or if Google Plus will take the lead over Facebook.I agree that reading influencers' blogs helps the most to understand which way the things are going, however, a good book provides you ...

    By • Jan. 13, 2015

  • How to Stay Top of Mind with Your LinkedIn Network

    There's a real frustration when you meet someone with whom you see the real potential of a future business opportunity, but you just don't know how you're going to realistically continue to cultivate that relationship until it ripens into an opportunity.Here's a shockingly simple way to stay in t...

    By • Jan. 9, 2015

  • Using Party Tweets to Guide Urban Planning

    When social networks such as Foursquare started to offer people the chance to plot where they were at a particular point in time, it was initially feared that it would offer criminals a great opportunity to scout out potential burglary hot spots.I'm not sure that those fears have really materiali...

    By • Jan. 9, 2015

  • How to Write Facebook Posts That Feel More Human

    Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes.In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you're a marketer?Here are four ways to post updates that fee...

    By • Jan. 8, 2015

  • What Will Replace Facebook? Six Considerations

    A question I often receive in my classes and talks is "What will replace Facebook?"It's a natural question. We look to history to see the progression of upstarts replacing established companies - didn't Facebook replace MySpace? - and of course assume there is a new idea out there somewhere waiti...

    By • Jan. 8, 2015

  • Why Instagram Will Go Viral in 2015

    According to a new estimate by Wall Street analysts, popular photo-sharing website Instagram could be worth as much as $35 billion and may outpace Twitter as one of the most popular social networks on the planet. The site already reports a user base of over 300 million and that number may hit 420...

    By • Jan. 8, 2015