Social Media Updates: Page 324

  • 3 Steps to Understanding Facebook Remarketing

    This past year, Facebook began offering remarketing capabilities directly through it's ad interface. This was a major advancement for marketers looking to place contextually relevant ads within the newsfeeds or sidebars of previous brand website visitors. To those who are unfamiliar, remarketing...

    By • Oct. 24, 2014

  • Breaking Down the LinkedIn Social Selling Funnel

    Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a "tactic" rather than what it really is: a means to buil...

    By • Oct. 24, 2014

  • Is Facebook the Next Big Thing in Healthcare?

    Unless you've been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. Specifically, the "rumours" that the company has plans to tap into the health space with some new offerings.According to sources 'familiar with the matte...

    By • Oct. 24, 2014

  • A Call for Social Media Restraint During a Crisis

    Tuesday, October 23: At 12:43 today, I watched the tweet stream about the Ottawa shooting with horror. The story unfolding in 140-character bites, complete with pictures and up to the minute snapshots on the scene. Photos of victims, police and journalists are flooding the #Ottawashooting hashtag...

    By • Oct. 23, 2014

  • How a Business Can Benefit from Social TV

    You may or may not have heard the term social TV, but it's not only changing the world we live in but how marketing is done. Defined as the act of social networking while watching television, this new practice is not just a trend but becoming the norm in many households.In fact according to a 201...

    By • Oct. 23, 2014

  • How a B2B Company Generated 276 Unique Leads Through a Facebook Competition

    You don't have to scroll far down your Facebook newsfeed to see a business giving away an iPad, free movie tickets or a holiday. But why? Surely all these companies aren't that generous, there has to be something in it for them. You're right, there is. A well planned and executed Facebook competi...

    By • Oct. 23, 2014

  • 5 Social Media Projects for a Rainy Day

    The best and worst part of social media is that there's never a shortage of things to do. If you frequent Social Media Today, chances are your days are already filled with posting, monitoring and responding to the world your social activity helps create.It's easy to get wrapped up in the storm of...

    By • Oct. 22, 2014

  • LinkedIn Company Pages: A Worthwhile Investment?

    Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as "an undervalued gem for organizations of all types." I began that piece by writing:LinkedIn's "company" management capability is an amazingly powerful and surprisingly underutiliz...

    By • Oct. 22, 2014

  • 3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

    Monica Lewinsky is tweeting - as of Monday, Oct. 20. While the launch of @MonicaLewinsky is not national news, it is news on a grand scale because, while she will forever be connected to the transgressions of her chaotic White House youth, Lewinsky is a survivor - recharged and reinvented and, on...

    By • Oct. 21, 2014

  • Getting the Most Out of a Twitter Chat

    Twitter chats can be a great way to utilize social media and build a relationship between a business and its audience. These unique 30 to 60 minute real time conversations that use a dedicated hashtag can really help in getting feedback on a particular service or product your company has to offer...

    By • Oct. 21, 2014

  • Creating Your Own Facebook Viral Loop

    There was a time when all the rage in online marketing was grabbing as many relevant domain names as possible. The SEO-savvy would then leverage these domains to create microsites that linked and redirected traffic back to the main site. This resulted in a higher Google pagerank for the main site...

    By • Oct. 21, 2014

  • Auditions, Social Media and Blogging May Help the Long-Term Unemployed

    The high unemployment rate in the United States is something that many people have been working hard to improve. Recently, many companies have started turning towards techniques that some people may consider unconventional to find good candidates for open positions. Thankfully, many of these init...

    By • Oct. 20, 2014

  • 5 LinkedIn Tips for B2B Brands

    B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It's by far the most business-focused social media platform. If you're on LinkedIn, there's a good chance your clients are too. These tips could open up a whole new world of possibilities.

    By • Oct. 20, 2014

  • What Cohort Analysis on Ello Reveals

    Though it's been called everything from the Facebook killer to just another blip on the social network radar, a RJMetrics analysis of Ello's public post, follower, and following data paints a positive picture of the ad-free social network...well...for now anyway.A measurement of 160,000 users fro...

    By • Oct. 20, 2014

  • How to Build a Valuable Following on Twitter

    Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multime...

    By • Oct. 18, 2014

  • 10 Twitter Accounts That Prove Twitter Has Changed the World

    When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world's most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the world has changed. Twitter has leveled the playing ...

    By • Oct. 17, 2014

  • 5 Tips to Writing a Compelling LinkedIn Summary

    A compelling LinkedIn summary has the potential to really set your LinkedIn profile apart from your competition. We've all heard the saying, "It's not what you know, it's who you know" but I continue to see that few people realize the power of this philosophy. LinkedIn provides you an opportunity...

    By • Oct. 17, 2014

  • What Does the Rise of Ello Mean for Facebook?

    Although Ello was launched over five months ago, interest in the platform has increased exponentially over the past two weeks to the point where the exclusive network has received an estimated 31,000 invitation requests an hour. With such a massive increase in viewership, some are asking, is thi...

    By • Oct. 16, 2014

  • "Ask Me Anything" Sessions: Are Brands Asking for Troublesome Trolls?

    Many brands and 'celebrities' have taken part in 'open twitter' sessions during which they can be asked anything by the whole of the twittersphere. This is hardly ever a great idea. It leaves a business or individual vulnerable to attacks on their flaws and limited time to craft the right answer ...

    By • Oct. 16, 2014

  • Should You Invest Your Organic Efforts on Twitter or Facebook?

    So much emphasis is placed on the need to advertise on social media platforms in order to generate interaction. BrandWatch.com declared that 2014 is the "Year of Social Media Advertising." If you have given up on organic interaction via social media, we suggest you do some soul searching, dig a l...

    By • Oct. 14, 2014

  • How to Get 40% Conversion Rates from Facebook Ads

    There I was, with a coffee, looking the 5 split tests I have been running. And like so many people before me, I was appalled.Test #1: 7% conversionTest #2: 3% conversionTest #3: 6.8% conversionI kept hearing about these 30-40% conversion rates from the 'gurus'. But was it really possible with col...

    By • Oct. 12, 2014

  • Confessions of a LinkedIn Slacker

    Everyone has social media platforms they prefer, or believe to be the strongest one. For many, LinkedIn falls to the wayside, mostly as an afterthought to Facebook and Twitter.Yes, I am one of the 'many'. Like yourself, I am surrounded by posts and people telling me LinkedIn is a gold mine and th...

    By • Oct. 10, 2014

  • Twitter vs. USA: PR Win or Fight to Preserve First Amendment Rights?

    Transparency is a word we hear a lot these days. We hear it from our politicians, and we hear it from the tech companies and online businesses handling our personal and private information. Earlier this week, Twitter filed a Complaint for Declaratory Judgment against the United States Department ...

    By • Oct. 10, 2014

  • Facebook's New Video Enhancements: How You Can Benefit

    With over 1 billion (yes, that's an "illion" with a "b") video views on Facebook¹ each and every day around the globe, the social behemoth has been fine-tuning their product offering throughout the year. Just in the last few months alone we've seen six major enhancements, two of which are still i...

    By • Oct. 9, 2014

  • Advanced Strategies to Understand Your Converting Audience on Facebook

    There are hundreds of DIY articles on exactly how to use Facebook Conversion Tracking pixels, but very few of those articles tell you why you want to use conversion tracking or what exactly you can gain from this strategy. I like to keep my focus on two things - Brand Experience and Audience Appr...

    By • Oct. 9, 2014