Social Media Updates: Page 332

  • LinkedIn to Real Life: Making Connections

    It is easy to get lost in social media networking and forget about traditional physical networking.However, they complement each other and require convergence.In a previous post, Networking Convergence: When Digital Meets Physical, I shared this definition:"Networking convergence is a planned pro...

    By • Jan. 13, 2015

  • 5 Must Read Social Media Books from 2014

    How social media works changes almost every year. It is difficult to say if 2015 will be the year of Instagram or if Google Plus will take the lead over Facebook.I agree that reading influencers' blogs helps the most to understand which way the things are going, however, a good book provides you ...

    By • Jan. 13, 2015

  • How to Stay Top of Mind with Your LinkedIn Network

    There's a real frustration when you meet someone with whom you see the real potential of a future business opportunity, but you just don't know how you're going to realistically continue to cultivate that relationship until it ripens into an opportunity.Here's a shockingly simple way to stay in t...

    By • Jan. 9, 2015

  • Using Party Tweets to Guide Urban Planning

    When social networks such as Foursquare started to offer people the chance to plot where they were at a particular point in time, it was initially feared that it would offer criminals a great opportunity to scout out potential burglary hot spots.I'm not sure that those fears have really materiali...

    By • Jan. 9, 2015

  • How to Write Facebook Posts That Feel More Human

    Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes.In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you're a marketer?Here are four ways to post updates that fee...

    By • Jan. 8, 2015

  • What Will Replace Facebook? Six Considerations

    A question I often receive in my classes and talks is "What will replace Facebook?"It's a natural question. We look to history to see the progression of upstarts replacing established companies - didn't Facebook replace MySpace? - and of course assume there is a new idea out there somewhere waiti...

    By • Jan. 8, 2015

  • Why Instagram Will Go Viral in 2015

    According to a new estimate by Wall Street analysts, popular photo-sharing website Instagram could be worth as much as $35 billion and may outpace Twitter as one of the most popular social networks on the planet. The site already reports a user base of over 300 million and that number may hit 420...

    By • Jan. 8, 2015

  • Twitter: The Top Six Fundamentals

    I'm a massive advocate of Twitter. I've built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore...

    By • Jan. 7, 2015

  • Looking Into the Crystal Ball for 2015

    I have seen the future, and there are changes coming. Okay, I haven't really seen the future, but that doesn't mean that changes aren't coming anyway. The biggest change will likely be your need to increase your budget for social media marketing, but I'm saving that for a separate post, coming so...

    By • Jan. 7, 2015

  • 7 Resolutions from a Social Media Strategist

    "Get fit." "Lose weight." "Find a new job." "Be a better person." We've all fallen prey to vague, half-assed resolutions which we know full well will not survive the month. But with so much of our lives lived online nowadays, there are a few important changes that are worth the effort, and which ...

    By • Jan. 7, 2015

  • 8 Tips to Rank YouTube Videos in Search Engines

    With over 6 billion hours of video viewed each month, YouTube is a powerful marketing platform that your business needs to utilize.This shouldn't come as news to you. I'm willing to bet that you have an account and you've probably marketed your business with some videos. I'm also willing to bet t...

    By • Jan. 7, 2015

  • How to Use Instagram for Business [INFOGRAPHIC]

    With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes...

    By • Jan. 6, 2015

  • Can Product Review YouTubers Become Brand Ambassadors?

    Okay, maybe YouTuber is a bad word... It makes me think of tubers, as in potatoes. Inner tubers, even. Shall we agree to call them "YouTube product review queens? A bit cumbersome, maybe, but crystal clear.I came across this fantastic product review video recently when writing up a new business p...

    By • Jan. 5, 2015

  • How to Maximize LinkedIn to Widen Customer Reach

    Since its launch in 2003, LinkedIn has grown into a massive social media presence with more than 300 million users. For companies, it has become a reliable platform for reaching out to both their business partners and target customers. While it can tune up your company's image, it could also crea...

    By • Dec. 30, 2014

  • Awesome Things Brands Did on YouTube, Facebook & Twitter in 2014 [INFOGRAPHIC]

    Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media.Here's an infographic timeline, created by Unmetric, that highlights the most shared advertising campaigns, tweets and videos.Laugh, cry and cringe at the best Facebook, Twitter and YouTu...

    By • Dec. 29, 2014

  • Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC]

    Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!The infographic below, designed by TheWholeBrainGroup, is loaded with easy-to-follow suggestions and tips that will help you ...

    By • Dec. 28, 2014

  • Using Your Facebook Page Cover Photo to Get Noticed

    Social media is here to stay and if you don't do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won't have the opportunity to interact with them. No interaction equals no eventual sellin...

    By • Dec. 27, 2014

  • 11 Social Media Trend Predictions for 2015

    So, was 2014 everything you dreamed it would be and more? Or was it one series of surprises after another, each one slightly worse than the last, until you felt your soul slipping away into a level of hell that Dante' was too scared to write about...Oh come on, it couldn't have been that bad. The...

    By • Dec. 26, 2014
  • SMT Expert

    7 Data Points Proving What Works on Instagram

    Shiny new social media toys come and go, however Instagram has come into its own as a mainstay for the digitally savvy. As Instagram grew in popularity, marketers began circling the mobile app like sharks circling prey. Many marketers have dove into the app and tested out engagement strategies th...

    By • Dec. 24, 2014

  • How Six Major Industries Post on Facebook [INFOGRAPHIC]

    As many marketers know, there's no such thing as a "one size fits all" strategy for all companies. Brands must take industry, company size, demographics and a whole host of other factors into account when embarking on the neverending quest for bigger returns and better performance. This, of cours...

    By • Dec. 23, 2014

  • Facebook's New Feature Set to Improve Quality of All Images Uploaded There

    Do you love to click photos with your iPhone? It surely can be an enjoyable pastime, even if you are not a great photographer. But will you be able to manage every aspect of photography in the right manner? Make your clicks picture perfect?Probably not. It's difficult to ensure a lot of things. Y...

    By • Dec. 23, 2014

  • How to Improve Your Engagement on Google+ [INFOGRAPHIC]

    As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals.If you saw Pagemodo's Posting Playbook infographic a few months ago, you know the rules for what to post on Facebook and Twitter depending on your business goals...

    By • Dec. 22, 2014

  • Social Media Around the World [INFOGRAPHIC]

    Whether it was mourning the loss of an entertainment hero or fueling a political protest, social media was empowered while empowering the people.Addthis analyzed 14 million global websites to look how different events change the world through social activity, every single day.Their study found th...

    By • Dec. 22, 2014

  • 4 Advanced Targeting Tactics for Facebook Ads

    With more than 1.35 billion users around the world, there's a good chance that the target audience for any business can be found on the social network. That's great in principle, but in reality, it's about as helpful as saying, "There are fish in the ocean." Marketers need to know how to fish for...

    By • Dec. 19, 2014

  • Facebook's New Search Function: Useful or Creepy?

    The success of Facebook's new search function depends entirely on how well users respond to the perceived benefits of the feature vs. its potential creep factor. When Facebook first announced the new search tool, people were quick to point out its potential to unearth old and embarrassing posts, ...

    By • Dec. 19, 2014