Social Media Updates: Page 337

  • Why LinkedIn Is Brilliant for Small Business Marketing [INFOGRAPHIC]

    As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly. If your business sell...

    By • Sept. 22, 2014

  • Facebook Demographics Cheat Sheet [INFOGRAPHIC]

    Segmenting audiences on Facebook is a necessary skill for all social media marketers. While Facebook's baked-in ad targeting system is robust, it lacks certain demographic information such as a gender posting tendencies and age trends (such as the 80% growth in users 55+). I put together a quick ...

    By • Sept. 22, 2014

  • Get More Out of Twitter with Twitter Cards

    The importance of internet traffic to any business cannot be stressed enough. It is so crucial that a sparse number can spell doom for your business. The top guns in the industry suggest diversifying it that is driving traffic from varied streams. It is not wise to rely entirely on Google given i...

    By • Sept. 21, 2014

  • Rogue Cops: How Twitter Helped Solve a Seemingly Invisible Crime

    Invisible crime - an injustice that has been witnessed by many but later on, dissolves and is discarded and forgotten by the public.On September 1, 2014, Filipino netizens were in a frenzy upon discovering a photo, which shows several cops huddled against a single vehicle, in what looked to be a ...

    By • Sept. 21, 2014

  • Ramifications of Twitter's "Buy" Button for Marketers

    Recently, Twitter announced on its blog that it is testing a way to discover and buy products directly on Twitter. It has selected a few partners for the limited beta, and it isn't very widespread yet. While we have noted similar rollouts before here at SocialFlow, this is again worth highlightin...

    By • Sept. 19, 2014

  • What Will Your Twitter Timeline Look Like in 2015?

    In recent weeks, Twitter has tested, announced and hinted at several Twitter timeline changes which could drastically change the look of your feed. Each of these stories have been met both dismay and excitement, depending on where you look. While it's not clear what these changes tell us about T...

    By • Sept. 18, 2014

  • The Best Hyperlapse Videos

    On August 26th, Instagram released a new app called Hyperlapse that allows users to make time-lapse-like videos. Naturally, people and brands alike have jumped on the new tech to test it out.Hyperlapse isn't your typical video-shooting app - instead, it's intended to mimic time-lapse video. Essen...

    By • Sept. 18, 2014

  • Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College Students

    Many of us know Hootsuite as the social media management system we rely on to monitor and post to Twitter, Facebook, and a host of other social platforms. But Hootsuite is not your typical social media solutions company. In addition to services that range from free to enterprise level, Hootsuite ...

    By • Sept. 18, 2014

  • Facebook Changes to Allow Page Admins to Like, Comment as Themselves

    Have you ever been frustrated because as your page's admin, you were not able to like and comment on page posts as yourself ? A recent Facebook page change now gives you that ability. At the bottom right hand corner of Page posts and event posts, you can now choose to like and comment as yourself...

    By • Sept. 17, 2014

  • Import Your Facebook Friends to Google+

    The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.

    By • Sept. 17, 2014

  • Can Getting Your Audience to Share via Social Media be a Viable Monetization Strategy?

    So, for the first time I decided to experiment a little. Usually when I post a white paper or eBook I ask for an email address in exchange for a download. But for this eBook "Online Marketing For Local Businesses, a Beginners Guide" I added a new feature. Pay With a Tweet! It's just like the goo...

    By • Sept. 15, 2014

  • Twitter's Controversial Algorithm Changes: What They Mean for Your Business

    Twitter recently announced algorithm changes that have sent the Twittersphere into a spin. Dedicated users tweeted their collective dismay at the proposed changes. According to GigaOm's Matthew Ingram, the message is clear: A Facebook style, curated news feed is coming, and it is likely here to s...

    By • Sept. 15, 2014

  • How Social Media Can Have a Weird Effect on Your Brain [INFOGRAPHIC]

    Nowadays, almost everybody is on internet and especially on social media. But did you ever think about the fact that using those social media platforms can influence the way your brain is wired? Nowadays, people are walking around with their heads glued to their smartphone screen and they communi...

    By • Sept. 15, 2014

  • Social Selling: How to Create LinkedIn Invitations That Get Accepted

    If you've ever sent an invitation to connect on LinkedIn, you've seen the screen below. If the person is a work colleague or a friend, then checking the appropriate circle and clicking "Send Invitation" can work just fine. But if your invitee is a potential customer or partner with whom you've co...

    By Koka Sexton • Sept. 15, 2014

  • What 2 Million Posts Tell You About Facebook Engagement [INFOGRAPHIC]

    These days, social media marketers are increasingly focused on how they can improve the effectiveness of the customer's journey - especially on Facebook, which now has over 329 million daily active users and 1.32 billion monthly active users on mobile. To help them out, Exacttarget analyzed more ...

    By • Sept. 12, 2014

  • How Any Industry Can Capture Customers Through Facebook

    With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists. T...

    By • Sept. 11, 2014

  • 5 Reasons to Join LinkedIn Groups

    Linkedin, is the best social media platform for businesses. Whether you are in business to work with other businesses or you are in business to sell to consumers, you can benefit from your involvement on Linkedin.One of the many reasons I enjoy Linkedin is because of the groups there. There are g...

    By • Sept. 11, 2014

  • How to Make Your Twitter Profile Appealing to Employers

    If you're job seeking, social media should definitely be an integral part of your job hunt strategy - and this includes Twitter.Twitter is a great way to find the latest job vacancies, as well as engage with employers and build your personal brand. We've covered how to create the perfect job seek...

    By • Sept. 11, 2014

  • The State of Social Media Marketing: Fall 2014 Edition

    Having trouble keeping up with all of the recent changes to social media?There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.We've kept our eye on news that is tough to ignore on all the major blog sites so...

    By • Sept. 11, 2014

  • Why Clickbait Was on Its Way Out Anyway

    Facebook has announced some new rules (and penalties) surrounding 'clickbait'. Although it might have been a little late.A couple of weeks ago, Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It's a nice idea and certainly adds to the user ...

    By • Sept. 10, 2014

  • 5 Pinterest Tips for Artists

    You are an artist or visual content creator? Pinterest is the platform for you. Pinterest is a social bookmarking website where users can "pin" pictures, usually linked to an URL. It is now the third largest social network after Facebook and Twitter. Pinterest is organized in boards and therefo...

    By • Sept. 10, 2014

  • Dealing With a Steady Stream of Facebook Algorithm Changes

    We all have fears. Hugh Jackman is afraid of dolls. Our designer is petrified of low-res images. Similarly, social media marketers around the planet are petrified of constant Facebook algorithm changes. Dealing with these changes has become a somewhat full time job for most marketers, as they bat...

    By • Sept. 9, 2014

  • The Twitter Strategy Shift and What It Means for Your Business

    Twitter is at a crossroads...and it might be leading down a controversial new path. Let's look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business.At a recent financial conference, Twitter's chief financial officer suggested that the serv...

    By • Sept. 9, 2014

  • Are the Signs Pointing to the Demise of Google+?

    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can't say I've used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn't prove to be the c...

    By • Sept. 9, 2014

  • Your Vanity Is Killing Your Brand

    Vanity Metrics Are Worthless and Futile - Part 1: TwitterPop Quiz: What's worth more to your brand?A) 50,000 Twitter Followers with a .1% Engagement Rate?B) 2,000 Twitter Followers with a 10% Engagement Rate?C) 500 Twitter Followers with a 50% Engagement Rate?If your answer is A, you need to read...

    By • Sept. 9, 2014