Social Media Updates: Page 336

  • TGIF: Twitter Goes International First

    The market responded positively to Twitter's recent product upgrade to allow photo sharing via Direct Message. In many ways, Twitter's move into messaging moves it in line with popular platforms like WhatsApp, Kik and Line and further broadens their monetization opportunities. But the biggest pro...

    By • Dec. 17, 2013

  • 10 Reasons Jobseekers Don't Click Through on Recruiter's LinkedIn Profile

    There is a lot of advice on how candidates should optimize their LinkedIn profile so they can be found by recruiters. I recently came across this post 5 Reasons Recruiters Don't Click Through Your LinkedIn Profile which inspired me for this post.Over the summer months of 2013 I have done some re...

    By • Dec. 15, 2013

  • Instagram Direct to Take on Snapchat

    Instagram has made significant strides in 2013 as they launched their web feed, a new tagging feature, Instagram video, web embeds, and their recent announcement of sponsored photos and videos. At an event in New York yesterday, Instagram announced and released their newest feature, Instagram Dir...

    By • Dec. 13, 2013

  • Twitter Best Practices: 11+ Tips for Tweeting Well

    Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters ...

    By • Dec. 13, 2013

  • 12 Last-Minute Facebook Holiday Contest Ideas

    Wait, what?! You haven't put up any Facebook contests yet this month? No worries! We've got 12 really easy contest ideas that you can implement in minutes, right here! We were inspired to put this infographic together when we looked at aggregated data from ShortStack users. We analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things we discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps!

    By • Dec. 13, 2013

  • Weak Ties Are the Key to Getting Retweeted

    As Twitter has risen as a social network, so too have the number of studies and articles proposing the secrets to Twitter success. This attention is perhaps not surprising given the considerable influence the site has on the way ideas spread.Central to much of this research is the kind of connec...

    By • Dec. 13, 2013

  • Is Facebook Organic Reach Dead?

    Have you noticed your Facebook organic reach is down recently? Are you finding that only a fraction of your fans seeing posts without the use of ads?If you haven't noticed your Facebook organic reach dropping like a lead balloon, you either haven't been paying attention or are one of the lucky fe...

    By • Dec. 12, 2013

  • The Dangers of Viral Content When Facebook Is the Gatekeeper

    In a post yesterday on the NewsWhip blog, some pretty astonishing data was revealed on the most viral publishers in November.Upworthy, an emerging digital publisher of uplifting viral content, racked up 75,000 total Facebook interactions (Shares, Likes, Recommends) per post in the month of Novemb...

    By • Dec. 12, 2013

  • A Subtle Way to Make Your Facebook Images Pop on the News Feed

    Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer. Posting compelling images is an essential part of the strategy, but here's one subtle tip to help your images stand out even ...

    By • Dec. 12, 2013

  • Auto-Posting Your Content Across Multiple LinkedIn Groups: Does It Work?

    Jeff Simmons, who runs the B2B Social Media group on LinkedIn, and whom I really like, posted a question the other day that garnered over 39 comments. I was number 40 when I decided to turn it into a blog post since I had so much to say about it. It's a legitimate question and a good one too.The...

    By • Dec. 12, 2013

  • Make the Most of Google Helpouts

    Have you ever wanted to learn how to do something new, but just couldn't pick it up on your own? There's a new tool out there to allow you to get live video help - sometimes instantly. You see, Google launched a new use of its Hangouts feature that has huge potential for remarkable prospect-attra...

    By • Dec. 11, 2013

  • Looking Back: 2013 Was Good for Small Talk

    This was the year social media embraced small talk to a new level. Successful ventures in 2013 featured quick viewing time, making it necessary to get to the point as soon as possible. These capabilities won widespread adoption by teenagers, whose activities tend to predict the next big thing in ...

    By • Dec. 10, 2013

  • The Spawn of Selfies [INFOGRAPHIC]

    'Tis the season for selfies (or so it seems)! Between Vader's own selfie share, to the term being dubbed as Oxford Dictionary's word of the year, there is no better time to indulge in a bit of narcissism. With a little help from a few key celebrities, sub-genres of selfies are also going viral.

    By • Dec. 8, 2013
  • SMT Expert

    What to Do When Your Twitter Handle is Taken But Isn't in Use

    What's in a name when it comes to a brand new business? A good start-up name, as mentioned a piece on Forbes about the right way to name a start-up, is something that we have an emotional response to. They're easy to spell and pronounce, memorable, and tie in with the business too. In the world o...

    By • Dec. 5, 2013

  • Questions to Ask Your Social Media Manager About Facebook's Newsfeed Changes

    You're going to see a whole lot less Grumpy Cat in your Facebook feed.The social networking giant recently announced it has changed its News Feed algorithm to display more news articles and fewer memes in users' feeds. In the past, images in links shared on Facebook were small, generating little ...

    By • Dec. 5, 2013

  • Hottest Social Media Sites for 2014

    A new year calls for a new look at the way businesses can use social media to leverage their marketing strategies. Keeping in mind the major trends that ruled 2013, let's look at four social media sites that will be the hottest in the coming year.1. Twitter Image credit: lculig / Shutterstock....

    By • Dec. 4, 2013

  • Achieve Social Media Success with Photo and Video Sharing

    When Drexel University wrestler Dave Pearce was behind in his match and time was running out, he turned his fortunes around by pinning his opponent with a move called "the flying squirrel." The flashy move was caught on video, and head coach Matt Azevedo saw the opportunity to get his program som...

    By • Nov. 27, 2013

  • How NOT to Host a Twitter Chat

    Lately it feels like every brand, celeb and football club is jumping on Twitter Chat or Q&A bandwagon. Some do well, but some fail in such spectacular fashion it's hard not to envisage a social media manager rocking back and forth in the corner of the office.You only have to search "Twitter c...

    By • Nov. 27, 2013

  • Three Reasons Google Plus Should Not Be Compared to Facebook

    As an early adopter and enthusiastic proponent of GooglePlus, I continue to be surprised at the great resistance by brands and agencies to using this feature-rich new platform. Often, it is compared to Facebook, as in the recent post by HootSuite.As I help agencies and brands develop GooglePlus s...

    By • Nov. 26, 2013

  • 5 Ways to Improve Your Facebook Timeline Cover

    One of the most important things that you can do to improve your social media presence is to enhance and improve your Facebook timeline cover.In part due to its size, which is 851 pixels by 315 pixels, the Facebook timeline cover is one of the biggest and most vital chunks of social media real e...

    By • Nov. 26, 2013

  • 5 Ways to Get Your Facebook Page Ready for the Holidays

    The holidays are right around the corner, people are starting to put up festive decorations and you are probably thinking about Christmas shopping already. Pretty soon the Christmas music is going to start playing as well (if it hasn't already). You make all of these changes to your home during t...

    By • Nov. 22, 2013

  • Sneak Peek at New Twitter Design

    Screenshots of an updated Twitter website design were released in a TechCrunch article today. They show a lighter design that puts more emphasis on cover photos and the Twitter logo.The improvements seem to be on the design only, and really haven't changed what a great tweet looks like. Here are ...

    By • Nov. 22, 2013

  • On Google's Forceful Integration of Google+ with YouTube and the Online Backlash

    Change is not always preferred, and if it is affecting networks guarded by communities, then you are surely playing with fire. Right now Google is in the midst of such an act after it went ahead and decided to clean up the YouTube comments, a much required move at a time when one school of though...

    By • Nov. 21, 2013

  • Do You Know How to Maximize Your Professional LinkedIn Engagement?

    This Google Hangout on Air educates on the use of LinkedIn for Professionals.In the video, LinkedIn expert Greg Cooper, host Mark Vang (Sanctuary Networking Community) and I, discuss how to use LinkedIn® as a B2B marketing platform, for networking, business development and your career. You can wa...

    By • Nov. 21, 2013

  • Facebook Account Privacy: What You Should Know to Keep Yourself Protected [INFOGRAPHIC]

    According to an early 2013 report from ComScore, Facebook still maintains the lead for American user engagement for a single web site - averaging a minute short of 6.75 hours per user in the month of Mar 2013. While this number is a decline from the same period in 2012 (with an average of nearly ...

    By • Nov. 19, 2013