Social Media Updates: Page 336

  • How to Get 40% Conversion Rates from Facebook Ads

    There I was, with a coffee, looking the 5 split tests I have been running. And like so many people before me, I was appalled.Test #1: 7% conversionTest #2: 3% conversionTest #3: 6.8% conversionI kept hearing about these 30-40% conversion rates from the 'gurus'. But was it really possible with col...

    By • Oct. 12, 2014

  • Confessions of a LinkedIn Slacker

    Everyone has social media platforms they prefer, or believe to be the strongest one. For many, LinkedIn falls to the wayside, mostly as an afterthought to Facebook and Twitter.Yes, I am one of the 'many'. Like yourself, I am surrounded by posts and people telling me LinkedIn is a gold mine and th...

    By • Oct. 10, 2014

  • Twitter vs. USA: PR Win or Fight to Preserve First Amendment Rights?

    Transparency is a word we hear a lot these days. We hear it from our politicians, and we hear it from the tech companies and online businesses handling our personal and private information. Earlier this week, Twitter filed a Complaint for Declaratory Judgment against the United States Department ...

    By • Oct. 10, 2014

  • Facebook's New Video Enhancements: How You Can Benefit

    With over 1 billion (yes, that's an "illion" with a "b") video views on Facebook¹ each and every day around the globe, the social behemoth has been fine-tuning their product offering throughout the year. Just in the last few months alone we've seen six major enhancements, two of which are still i...

    By • Oct. 9, 2014

  • Advanced Strategies to Understand Your Converting Audience on Facebook

    There are hundreds of DIY articles on exactly how to use Facebook Conversion Tracking pixels, but very few of those articles tell you why you want to use conversion tracking or what exactly you can gain from this strategy. I like to keep my focus on two things - Brand Experience and Audience Appr...

    By • Oct. 9, 2014

  • 8 Tips to Rapidly Boost Your YouTube Video Views

    With over 30 million visits daily, overlooking the power of YouTube as a marketing tool is definitely a bad idea. However, with over 100 hours of video posted every minute, the five-minute video that you post once every month or at best weekly can easily end up being buried deep in the many video...

    By • Oct. 6, 2014

  • 6 Pinterest Tips for B2B Brands

    Let's face it: business can be tough, especially when you're selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do.Pinterest is a great way of doing exactly that. Essentially, it's a pin-boarding site where memb...

    By • Oct. 6, 2014

  • Likes Are the Means, Not the End

    When we're thinking about our social media strategy, we often want to do a lot with Facebook. We'd like it to become the place where all our fans meet and get together. We want Facebook to be our saviour. However, in most cases, I find it difficult to understand how to implement it beyond the mer...

    By • Oct. 6, 2014

  • 5 Ways to Use Pinterest Secret Group Boards

    Are you using Pinterest secret group boards?Pinterest secret boards are a great feature. Here's how to use secret group boards to engage fans, build communities and do other wonderful things.This would be a particularly great time to implement Pinterest secret group boards into your social media ...

    By • Oct. 6, 2014

  • Social Network Features You Need to Stop Ignoring

    Like certain spices in every rack, social networks have features that we simply pass over without giving them much thought. Sometimes we use them, but often as an afterthought with no strategy behind it. But these features were carefully thought out and built. They serve a purpose, a place in a r...

    By • Oct. 3, 2014

  • What You Need To Know About Twitter's New TV Targeting Options

    Whether it's aligning with a show premiere or award show, social-savvy marketers know that television and Twitter can make for a powerful combination. As more brands create social campaigns around programming on the small screen, Twitter has been busy building on their TV targeting capabilities i...

    By • Oct. 3, 2014

  • Do's and Don'ts: Using Twitter for Personal Branding and Job Search

    Some think Twitter is for the birds. No doubt, it is not always easy to find value in the monotony of tweeting and retweeting. Engagement is difficult. Conversations are short. Connections are fleeting. So, why bother?Here is the third installment in my Digital Do's & Don'ts series. In my fi...

    By • Oct. 2, 2014

  • Plunder the Christmas Social Market

    You can call me cynical if you like, I really don't mind, but for business large and small Christmas is a time for receiving... As much cash as you can pry out of as many hands you can. Legitimately, obviously.It is usually around this time of year that many companies begin to stealth market thei...

    By • Oct. 2, 2014

  • How to Optimize Photos You Publish on Facebook

    If you have a company, brand or small business with an official Facebook page and you're looking to direct traffic to your point of contact by using photos, increasing engagement and conversations to extend your communication and marketing, then perhaps you may want to take the following issues i...

    By • Oct. 1, 2014

  • The Instagram Rule of 11 and Beyond

    The internet is full of formal and informal rules, laws, and guidelines; it is a country with an uncodified constitution, where interaction between individuals rides on a delicate set of principles which even those who profess to be masters in the art do not fully understand. From Godwin's law, w...

    By • Sept. 30, 2014

  • Facebook Is the New Google. That's the Bad News

    I remember waiting for the Google Dance. Old school SEO experts know what I'm referring to. Years ago, Google would update its index once a month. Online marketers would watch their search listings hoping for a jump in rankings. The next day, forums would fill with the lucky and the damned, t...

    By • Sept. 29, 2014

  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it's clear that social media is now a key component of the Internet and is here to stay, that doesn't change the fact that individual sites are continuously changing everythi...

    By • Sept. 28, 2014

  • 8 Reasons You Should Upgrade to LinkedIn Premium

    Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers.Although I am personally a LinkedIn Premium user, I'm not prepared to say everybody should be usin...

    By • Sept. 26, 2014
  • SMT Expert

    Facebook Makes Bold Power Play Against Google with Atlas

    Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of ...

    By • Sept. 25, 2014

  • 5 Surefire Digital Marketing Strategies

    Digital marketing is essential for the success of businesses of any size. Competitors and prospects constantly spend time on the Internet, making digital marketing the only way to keep ahead in the game. Professionals like Brent Franson and other experts in the field generally offer these five su...

    By • Sept. 25, 2014

  • Facebook News Feed Algorithm: Don't Click Bait, Unless You're Shady

    On August 25, 2014, Facebook announced it would "weed out stories that people frequently tell [them] are spammy."Thank you, Facebook. You read my mind. I've noticed my news feed has been chockfull of "OMG you'll never believe what happened next!!!" posts for the past couple of months and I, like ...

    By • Sept. 25, 2014

  • Are You Making These LinkedIn Social Selling Mistakes?

    With all the hype about social selling, it's possible for inside sales reps to get the wrong impression about their social media strategy. After all, it's a misleading term; are you really going to close a sale over social media? I don't think so. However, social selling is great for top-of-the-f...

    By • Sept. 25, 2014

  • Use Hashtags Effectively for Greater Branding Benefits

    Hashtags: you've almost certainly heard of them, on Twitter, Google+, Facebook, Instagram, and a host of other social networking sites. You will almost undoubtedly have seen them, too, on websites, in advertising campaigns, at the beginning of your favourite TV shows, and even embedded into video...

    By • Sept. 24, 2014

  • Xpire Turns All Social Media Ephemeral

    Ephemerality is the big social media buzz-word at the moment. With Snapchat being valued at $10 billion, and Facebook and Instagram both launching their own versions of the self-destructing photo and text messaging app, it's clear that as much as people love having something to say, they don't wa...

    By • Sept. 23, 2014
  • SMT Expert

    Mandatory Google+ Gmail Integration Quietly Shelved

    Google has gone to valiant lengths to convince us that rumors of Google+'s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile - yet another move that could signal the end for Google's troubled social network.Rumors o...

    By • Sept. 22, 2014