Social Media Updates: Page 379

  • Why Owning Your Employee's Twitter Account is Foolish

    With all the talk about the complaint PhoneDog.com filed against Noah Kravitz for "misappropriation of trade secrets and damaged the company's business, goodwill, and reputation" some companies are liable to update their social media policy.

    By • Dec. 29, 2011

  • Tweet Your Work Colleagues and Increase Your Business' Reputation

    I'm sure many businesses use Twitter, and other social media tools, to engage with their audience and customers. Whether it be to promote, offer support or just market, social media and Twitter are excellent for businesses. But have you ever though of using it to tweet your colleagues and employe...

    By • Dec. 29, 2011

  • Reflections from 2011: Focused and Purposeful Social Networking

    By • Dec. 29, 2011

  • How NOT to Tweet With Your Customers

    We've all heard the horror stories of businesses handling complaints and bad feedback on social media poorly. Social media is all about transparency and opening up new lines of communicating with customers. Some business owners, however, can feel sucker-punched when they receive negative comments...

    By • Dec. 27, 2011

  • Case Studies: 3 Unique & Successful Twitter Strategies

    There is more than one right answer to the question of how to build a great Twitter strategy.However, everyone agrees you must carefully manage your account, known as the handle in twitter-speak, as the first step to build your Twitter program. So, how many people can tweet on behalf of your bran...

    By • Dec. 27, 2011

  • Quit Your Job, But Give Back The Company Twitter Followers -- Or Get Sued!

    By • Dec. 27, 2011

  • Social Marketing: The Spokes to the ACS Hub -- An Interview with Karen Rose

    I recently connected with Karen Rose, Social Media Strategist for the National Home Office of the American Cancer Society (ACS), based in Atlanta, GA, as part of our interview series on effective use of social media in driving thought leadership, awareness and lead generation. Awareness could no...

    By • Dec. 27, 2011

  • Why the Political Parties Have No Social Media Policy?

    2012 is an election year. This is not only the case in the US, but also in many other countries including my own, Belgium. There will be local elections and union elections this year. But I am looking forward, with a lot of anticipation, to how US politics will be using Social Media to rally to ...

    By • Dec. 26, 2011

  • Have Yourself A Social Little Twismas

    You might have caught the story I wrote about the lessons in productivity I learned this year. I don't write round-up type stuff that much. I probably should. Y'all love it. I guess I do too. Lists are simply magnetic. And, I believe, "magnetic" is the ultimate compliment for anything online. I l...

    By • Dec. 25, 2011

  • Is It Time To Abolish The Twitter Retweet Button?

    What if Twitter decided to kill the ubiquitous retweet button?

    By • Dec. 24, 2011

  • Facebook Suggests Events for You to Attend

    Facebook Suggests Events For You To AttendSince there's over a foot of snow outside and the high today is supposed to be 20, after shoveling the driveway and sidewalk, I decided to spend the rest of the day inside today. As you would expect, I had to spend some time on Facebook. While poking arou...

    By • Dec. 24, 2011

  • Social Media and Open Innovation: The One True Constant

    If you are into marketing, social media and the evolution of the social business, there is a stand out blog that is a must read. Back in July, we posted the article - Parallel Universes: Social Media and the Innovation Landscape - that was inspired by a Jay Baer post surrounding the emergence of ...

    By • Dec. 23, 2011

  • Social Media Roundup for December 23

    Facebook is testing a new feature with Asian-based admins - allowing business Pages to receive private messages from their fans. This will enable businesses to get to know their individual fans and interact more closely with their customers. The rules could easily change as Facebook tests the new feature, but for right now the customer must initiate the private message to start the conversation.

    By • Dec. 23, 2011

  • Tweet Now, Phone Later

    The other day I was trying to locate a package with Royal Mail. For some reason, I forgot we lived in a socially connected world and I ignored their twitter handle, found their help phone number, and called. I am serious when I say I have never been on a more convoluted phone system in my life. ...

    By • Dec. 22, 2011

  • Can Eye-Tracking Experiments Help Improve User Engagement?

    Can a user's eyes provide clues to consumer behavior? Eye-tracking studies have been showing substantial data that any survey and sentiment analysis couldn't provide. For those of you who aren't familiar with eye-tracking studies, they show a number of subjects a screenshot and produce heat maps...

    By • Dec. 22, 2011

  • Facebook's Open Graph is Music to My Peers

    Credit: WireImage, Kevin Mazur - Mark Zuckerberg, Spotify CEO Daniel Ek, Snoop Dogg and Sean ParkerOn stage during Facebook's massive f8 developer conference this past September in San Francisco, Mark Zuckerberg introduced the world to frictionless sharing and the future of music. Freshly minted ...

    By • Dec. 20, 2011

  • What Makes a Vibrant LinkedIn Group? So Far, So Good

    Milestones are the measuring sticks that so often make news, so let's take a moment to reflect on the 60,000th member joining the Social Media Today group on LinkedIn. That milestone happens today, Dec. 20, 2011, probably around mid-morning. Regardless of whether you consider it a novelty, stati...

    By • Dec. 20, 2011

  • Twitter Secures $300 Million Investment by Saudi Prince

    The world's second largest social network, Twitter, has successfully secured a $300 million investment from Saudi billionaire Prince Alwaleed.The investment transaction is the final stage of several months of planning and negotiations between both Prince Alwaleed and Twitter. As one of the world...

    By • Dec. 19, 2011

  • 20 Game-Changing Twitter Chats

    By • Dec. 19, 2011

  • Facebook Achieves 4.74 Degrees of Separation, So What?

    Do lower degrees of separation in our online lives translate to anything truly useful in the offline world?The short answer, not really. A recent article showed how Facebook users are now on average separated by about 4-5 other friends. Lower than the standard 6 degrees for most of the population...

    By • Dec. 17, 2011

  • Should Old Acquaintance[s] Be Forgot?

    I know, it sounds like I busted out the bubbly a couple weeks early. I didn't. I had this perfectly sober thought: old acquaintances should not only not be forgot, the good ones should be renewed. At the risk of pointing out what's painfully obvious, us Internet tribers have a serious set of tool...

    By • Dec. 15, 2011

  • Five Tips for Squeezing Social Media Into Your Workday

    I'll just say it outright: Maintaining a presence on Twitter, Google+, Facebook, LinkedIn, Tumblr and other social networks is practically like having children. In either situation, you've got dependents that need to be fed regularly. (At least with social media, there's no need to put money away...

    By • Dec. 15, 2011

  • Facebook Tests Private Messaging for Page Admins

    All Facebook has just reported that Facebook is testing another tool for page administrators that at first glance looks like a reinstatement of something previously available: the ability to exchange private messages with members of the social network, with a couple of twists not available prev...

    By • Dec. 14, 2011

  • How Are You Using LinkedIn?

    How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social netwo...

    By • Dec. 14, 2011

  • 4 Uses of Twitter in Specific Business Scenarios

    IntroductionThere are several posts about uses of Twitter all across several blogs and websites. I wanted to provide a few more real life examples in varying business (and personal) scenarios that could be incorporated by your organization. I have structured each of these examples under 4 section...

    By • Dec. 13, 2011