Social Media Updates: Page 395

  • Facebook Enters Groupon's Arena with Deals Program

    Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by "liking" to potentially get greater discounts if friends buy into an offer.

    By • May 2, 2011

  • Osama Bin Laden, The White House and Social Media

    I remember September 11th the way my parents' generation remembers the assassination of John F. Kennedy. Except that we invariably ask each other the question, "Where were you when you first saw it on TV?" (for me it was through the window of a restaurant in Union Station, in downtown Toronto. I ...

    By • May 2, 2011

  • A Simple Way for Financial Advisors to Measure Your Facebook Engagement

    Mari Smith explains why it's not about the "Number of Fans." Numbers drive the asset and wealth management business. We have an Alpha for this; a Beta for that and you can get R-squared over here. The sign hanging in Albert Einstein's Princeton office may have said it best: "Not everything that...

    By • May 1, 2011

  • More on Monetizing Viral Videos

    I've been getting alot of questions about my recent post, "10 Steps to Viral Video Monetization." That post assumes you have an unreleased video that is sure to go viral. Of course, predicting a video's viral success is tricky. What if you have already released a video and it suddenly - and surp...

    By • April 28, 2011

  • The Royal Wedding - A Digital Marriage for our Convenience?

    By far the biggest event of the year and possibly of the decade, the Royal wedding has received immeasurable attention globally with a vast array of media coverage. Perhaps this is unsurprising considering it concerns the future King of England. But significantly, it is also the first Royal wedd...

    By • April 28, 2011

  • Should You Think Twice About Recommending People On LinkedIn?

    Let's face it...everyone loves to be validated. Whether it's a retweet on Twitter, a Like on Facebook, or a recommendation on LinkedIn, we all feel good when someone acknowledges that what we offer is valuable or the work we have done was good. However, while I'm a big proponent of RTs and Likes...

    By • April 28, 2011

  • How to Use Twitter for Crowdsourcing and Simple Market Research

    Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broade...

    By • April 27, 2011

  • InfoGraphic: The History Of ONLINE Social Networking

    Whenever I'm asked to give a brief history of social networking or social media, I start by letting the audience know that these activities and tools aren't a new phenomena that developed with the launches of sites like MySpace, Facebook, and Twitter. In fact, the history of social media goes bac...

    By • April 27, 2011

  • Building Social-Media Personas

    Online personas are like masks. Except for when they aren't.Sound confusing? Let me explain. As businesspeople, we all wear masks to some extent. For some, we put on a "sales" or "marketing" mask before a meeting. Others may put on a "Mr./Ms. Personality" mask just before entering a networking ...

    By • April 27, 2011

  • Cartoon: The Social Media Guru, Expert, Or Wizard

    Seems like a lot of the Twitter profiles I come across lately of social media professionals have the term "expert", "guru", or "wizard" somewhere in the profile. It certainly doesn't help that Twitter profiles that use those words seem to get a lot of followers, leading everyone to believe that ...

    By • April 27, 2011

  • 10 Surefire Ways To Get Me To Avoid Your Twitter Account

    For those who have figured out how to use it, Twitter has become a great way to find useful information and to build online relationships. For those that haven't, Twitter often looks like a big, jumbled-up mess of unstructured conversations. I can't count the times that someone has told me that ...

    By • April 27, 2011

  • New Cartoon: First Day on the Job Where Social Media is Blocked

    I recently participated in a conversation on LinkedIn entitled "Should Employees Be Allowed To Use Social Media?" in one of the social media groups where I participate. While the responses where overwhelmingly in favor of not only allowing, but encouraging employees to engage online, I was befud...

    By • April 27, 2011

  • Why Opposites Attract In LinkedIn Groups

    When you need to get something done in business, you think of the people who can help you achieve that goal. Sometimes, though, you don't have the right connections. Sometimes, you do have the right connections, but you don't even realize it! LinkedIn builds an instant roadmap showing you how ...

    By • April 26, 2011

  • Three "Must Haves" for a Social Media Policy

    As social media use grows in leaps and bounds, CEOs and HR departments everywhere instinctively cringe at the potential time employees could waste perusing Facebook or retweeting on Twitter. This can't be a productive use of work time, or can it? And if social media use is allowed in the work pla...

    By • April 25, 2011

  • Facebook Followers are Earned... Not Traded

    I am a member of several social media groups on Facebook. Today, one of those members posted a link to a tool their company had developed called "Like Exchange". This program allowed you (after it gained access to your facebok page) to "like" other brands and they would in turn "like" you back. T...

    By • April 24, 2011

  • Facebook Growth Over, Onset of Slow Decline

    The Facebook juggernaut has run out of steam in the U.S. According to Nielsen Wire the unique visitors has settled in between 130M and 135M per month (lower than the ComScore data in the graph below) and time spent on Facebook each month continues to decline. What growth there is in the U.S. is...

    By • April 22, 2011

  • Hootsuite Was Down: 5 other Tools to Schedule Your Tweets

    With Hootsuite being down I saw myself and lots of other people in dire need to continue scheduling tweets. So here is a list of 5 other services, which will allow you to schedule your tweets.They are all up and running. 1.) TwufferTwuffer lets you schedule tweets on a clean interface and is completely free for you to use. 2.) FutureTweets

    By • April 21, 2011

  • Social Media: From Bowling to Pinball

    I recently attended a conference given by Steve Irvine, Senior Business Leader at Facebook Canada where he mentioned an excellent analogy to explain how social media changes the way that we as brands deliver messages. I find that visual analogies are very powerful to communicate shifts in the way...

    By • April 21, 2011

  • Facebook Transcends Yet Again with Gamestop

    One of the world's biggest video game stores with over 6,500 stores is Gamestop. It launched a Facebook site last week in hopes to provide "social business" to millions of Facebook fans. Gamestop will rely on reviews, product videos, store finders, ratings, as well as "likes "and" shares." This might be a beginning of a new age that will take advantage of Facebook's social presence.

    By • April 20, 2011

  • Facebook Questions: Is it Just a Senseless Census?

    This morning, I read that Facebook Questions was performing extremely well, and might even be a rival for the previous questions sensation, Quora. This is exciting news for Facebook, but my newsfeed is less than impressed. Ever since its installation, I've been subjected to a string of aimless qu...

    By • April 19, 2011

  • Social Media: A Scary Proposition for B2Bs

    As part of my quest to know everything there is to know about what our B2B members are doing in the social media space, I spent this past Wednesday in Chicago at MLC's B2B Social Media Strategy Builder workshop. It was a great opportunity to interact with and learn from folks in the social media...

    By • April 18, 2011

  • Tips for Twitter Chats

    Have you participated in a Twitter Chat? If not, you're missing out. Twitter chats have a number of benefits, including: Learning-Chats are usually focused on a specific topic. They are places where people share their knowledge. Sharing your knowledge-If you like helping others to learn and grow,...

    By • April 18, 2011

  • Criticisms of Google +1: Shortsighted and Oversimplified

    Google recently announced +1, the search giant's answer to the increasingly ubiquitous Facebook Like button. Understandably, many bloggers and analysts cited Google's previous social failures and predicted a similar failure for +1. Among the many complaints about +1 was the supposed absurdity of ...

    By • April 18, 2011

  • Twitter - What is Your Tweet Volume Doing for Your Reputation?

    First and foremost, I love Twitter, it helps me so much in my life, both on a personal and business level and it's fair to say it has played a huge part in my career development. But something has bugged me for a while and it has to do with the Tweet volume of users. There are people out there wh...

    By • April 17, 2011

  • Why Does Our Site Have More Klout Than Bill Keller and Why Should You Care?

    Just spent the last couple of days at Microsoft Dynamics annual user conference, Convergence, in Atlanta. Besides a mind-blowing keynote from Malcolm Gladwell (well-chosen, Microsoft!), I found very compelling a demo from newly-announced CRM Dynamics partner, ExactTarget, which is fully utiliz...

    By • April 14, 2011