Social Media Updates: Page 406
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Digital Sharecropping - Why Most Facebook Customization is Wasted Effort
The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent.
By Jay Baer • Oct. 27, 2010 -
How to Combine Your Facebook Profile for Both Business and Pleasure
Despite publishing intimate details of their life, most people view Facebook as a very personal network; as a platform for pleasure not for business. But if you're anything like me, your Facebook friends consist of people from a cross section of your life; some personal friends who you've known for years, some work colleagues and some contacts from your professional network.
By Paul Sutton • Oct. 26, 2010 -
Did you hear the one about the Facebook Unfriending Study?
Before I get to the study, I just found out that the word "unfriend" was named 2009 "Word of the Year" by the New Oxford American Dictionary.If that's not a sign of the times, I truly don't know what is...
By Steve Olenski • Oct. 25, 2010 -
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How to Rock a Tweetchat
Tweetchats aren't exactly the first thing organizations employing social media think of, but it's getting more and more common to see them used as a communications tool. I'm not talking about the weekly tweetchats organized and attended by enthusiasts. These are the one-time tweetchats hosted by organizations to address an issue or promote capabilities.
By Shel Holtz • Oct. 25, 2010 -
Brands are the biggest beneficiaries of Social Networks and Search
Brands that can unite their activities in social media with paid-for search advertising usually enjoy a broad assortment of benefits as,according to a new study by GroupM Search and comScore.The Influenced: Social Media, Search and the Interplay of Consideration and Consumption report released recently studies the interaction between consumers and brands on the web, with a focus on three specific forms of internet content.
By damon jim • Oct. 25, 2010 -
Twitter's top 29 under 29 - early insights and the 'recognition economy'
Last week, on the back of PR Week's announcement of 2010's top 29 PR pros under the age of 29, I popped
By Adam Vincenzini • Oct. 24, 2010 -
When To Use Facebook Pages And Facebook Groups
We are aware that Facebook enables brands and companies to have connectivity to their customer sets respectively. With the recent announcement on Groups from Facebook quarters we know that Facebook Groups was in news in a big way. Facebook Pages has been around as well. Given this scenario I have been asked many a times that if we already have Facebook Pages then when do we need the Facebook Groups?
By Pervara Kapadia • Oct. 24, 2010 -
Facebook reaches 62% of online Americans
Another chart (from Comscore) showing how Facebook is the Google of social networks. An online ad campaign can (in theory) target 62.4% of online Americans, with MySpace a distant second at 24.3%.
By Dirk Singer • Oct. 23, 2010 -
Why Understanding the Evolving Psychology of Facebook is Imperative
Facebook has changed radically over the last 18 months. A minor tweak here, a minor tweak there and before long you have a platform that, though it looks much the same to the user, operates in a vastly different manner. What has changed most about Facebook is the psychology of using the site; how we interact with updates and our motivations in doing so. And page administrators must invest time and energy into getting to grips with these pivotal changes in order for their fan pages to be successful.
By Paul Sutton • Oct. 22, 2010 -
New Facebook Groups and Your Personal Brand
The social world has become much more social lately with the release of The Social Network or affectionately dubbed, "The Facebook Movie." Now more than ever, people are flocking to the Internet to connect with their friends, check out potential dating prospects, find out what time that party is...
By Daniel Schawbel • Oct. 21, 2010 -
Ra Ra Wrong. How Facebook's Cheerleaders Are Blowing Smoke
I realize it's in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that "proves" that people that "like" your company are instantly turned into a zombie army of influential advocates. But it's simply not true.
By Jay Baer • Oct. 21, 2010 -
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Facebook's Like Button adds Life to your Content
Like it or hate it - the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M "likes" were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook's social plugins (including my site!).
By Paul Dunay • Oct. 20, 2010 -
How to Get Your Tweets Noticed
Twitter is a game changer for new blogs. By far, it is the easiest and cheapest way to get readers to your blog.
By Stanford Smith • Oct. 20, 2010 -
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How Facebook-Bing Personal Search Will Change Inbound Marketing
What Personal Search Will Feel Like
By John McTigue • Oct. 20, 2010 -
LinkedIn Enhances Profiles With New Customizations
LinkedIn has enhanced profiles with new customization categories to showcase your skills and accomplishments rather than having them get buried within your summary. These new add-on customization categories are geared towards users who have been published, received patents, certifications, licenses and accreditations as well as those that are multi-lingual. Standing out above the crowd has never been more essential in today's job market where we are seeing an increase in those looking for and applying for jobs.
By Suzanne Vara • Oct. 19, 2010 -
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Why You Should Be Using Twitter Lists for Inbound Marketing
The other day I was amazed to discover that people in my own company aren't using Twitter Lists as a routine part of their inbound marketing agency activities. Some even expressed the view that Lists are useless; others didn't understand how they are useful. I was surprised because I use them all the time and rely on them for most of my sharing and learning on Twitter. Here's the rundown.
By John McTigue • Oct. 18, 2010 -
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Are You Retweeting in Real Life?
Last Monday, I spoke on social media strategy for long-time reader Becky Johnston's graduate level marketing class at UMKC. There were approximately 25 smart, early-career students in her marketing class.
By Mike Brown • Oct. 18, 2010 -
Twitter The Noisy Internet News Channel
I must admit I didn't see Twitter succeeding anything beyond early adopters. When I first signed up on Twitter back in Summer of 2008, I remember thinking that Twitter was just another Facebook status update knockoff. I thought it would just quietly disappear into technology landfill. Boy, I was dead wrong.
By Jae Kim • Oct. 18, 2010 -
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