TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options

But will users watch longer videos in the app?

By Andrew Hutchinson • Jan. 23, 2024

TikTok Rolls Out New Text Size Options To Improve Accessibility

Improved UI for more users.

By Andrew Hutchinson • Jan. 22, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok’s Next Generative AI Push Could Be Facilitated Search In-Stream

TikTok's Chinese sister app recently added generative AI search in-stream.

By Andrew Hutchinson • Jan. 21, 2024

TikTok Publishes New Guide on Effective Ad Bidding Strategies

Some helpful tips for your TikTok ad campaigns.

By Andrew Hutchinson • Jan. 21, 2024

TikTok Outlines Its Election Integrity Measures

With various nations headed to the polls in 2024, TikTok is looking to get ahead of the next wave of information tactics.

By Andrew Hutchinson • Jan. 18, 2024

TikTok’s Testing an AI Song Generation Process

The tool enables you to create unique music based on text prompts in the app. 

By Andrew Hutchinson • Jan. 17, 2024

TikTok Shares New Guide To Help Marketers Connect With French-Speaking Canadians

The new report provides market-specific insight for your planning. 

By Andrew Hutchinson • Jan. 16, 2024

TikTok Publishes Valentine’s Day Marketing Guide

Handy tips for your TikTok marketing plans.

By Andrew Hutchinson • Jan. 14, 2024

TikTok Announces Its 2024 Super Bowl Tailgate Event

It could be a good opportunity for marketers to tap into the surrounding discussion.

By Andrew Hutchinson • Jan. 14, 2024

TikTok Unveils Latest Certified Creator Program Graduates

Some new talent to consider for your TikTok campaigns. 

By Andrew Hutchinson • Jan. 10, 2024

New Report Looks at Key App Usage Trends, the Rise of AI, TikTok and More

The latest 'State of Mobile' report from data.ai includes a heap of valuable insights.

By Andrew Hutchinson • Jan. 10, 2024

TikTok Launches Chromecast Support to Further Enable Clip Viewing on Home TV Sets

The update will mean that a lot more people will be able to view TikTok content on their TV.

By Andrew Hutchinson • Jan. 9, 2024

TikTok Shares Tips on How Brands Can Tap Into the Paris Olympics Conversation

The 2024 Paris Olympics will begin in late July.

By Andrew Hutchinson • Jan. 9, 2024

TikTok Splits Marketing Measurement Partners Into Specialty Elements

The new categorization will make it easier to find the right measurement assistance for your campaigns. 

By Andrew Hutchinson • Jan. 8, 2024

TikTok Implements New Restrictions on Hashtag Search in Creative Center

TikTok's removed hashtag search to avoid criticism of its moderation approach.

By Andrew Hutchinson • Jan. 8, 2024

Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch

The AR shift will lead to a range of new marketing opportunities.

By Andrew Hutchinson • Jan. 7, 2024

TikTok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024

Can TikTok make in-stream shopping a thing?

By Andrew Hutchinson • Jan. 4, 2024

5 Tips To Help Maximize Your TikTok Marketing Approach in 2024

Some notes to help guide your TikTok marketing in 2024. 

By Andrew Hutchinson • Jan. 3, 2024

TikTok Launches 2024 Marketing Calendar to Assist in Your Planning

Some helpful pointers for your 2024 TikTok campaigns.

By Andrew Hutchinson • Jan. 3, 2024

TikTok Tests New Desktop-Based Tools for Creators and Marketers

Some handy new updates to TikTok's analytics and business insight tools.

By Andrew Hutchinson • Dec. 21, 2023

Report Finds Facebook and IG Reels Outperform TikTok Clips in Driving Views

The latest insights from Emplifi show that Reels are driving big reach.

By Andrew Hutchinson • Dec. 19, 2023

TikTok Launches Improved Experience on Tablets and Foldable Devices

The update will improve experiences on larger screens. 

By Andrew Hutchinson • Dec. 18, 2023

TikTok Announces Live Concert Special on Disney+ and Hulu

TikTok's recent 'In the Mix' concert will be highlighted in an hour-long special.

By Andrew Hutchinson • Dec. 13, 2023

New Report Shows In-App Spending on TikTok Continues To Rise

TikTok could still become a key eCommerce provider yet. 

By Andrew Hutchinson • Dec. 11, 2023

New Guide Highlights Key Considerations for Effective TikTok Ads

Some handy tips for your TikTok campaign planning.

By Andrew Hutchinson • Dec. 7, 2023