TikTok Discontinues its ‘TikTok Now’ BeReal Clone

The BeReal fad seems to be fading.

By Andrew Hutchinson • June 27, 2023

TikTok Expands Access to New TikTok Shops eCommerce Program

TikTok continues to evolve its eCommerce push. 

By Andrew Hutchinson • June 22, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Vanessa Pappas Steps Down as TikTok COO

Pappas has been the local face of the Chinese-owned company.

By Andrew Hutchinson • June 22, 2023

Unilever taps into #CleanTok craze with global TikTok partnership

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.

By Sara Karlovitch • June 22, 2023

TikTok Launches Interactive Add-Ons to Drive Engagement with Your Promotions

The new interactive elements could help to stop users mid-scroll.

By Andrew Hutchinson • June 21, 2023

TikTok Launches New In-Stream Shopping Push with ‘Trendy Beat’ Showcase

TikTok's trying a new way to get more people spending money in the app. 

By Andrew Hutchinson • June 21, 2023

TikTok Expands Brand Safety Measurement Partnership with Integral Ad Science

The expanded partnership will provide ad placement assurance to more businesses.

By Andrew Hutchinson • June 15, 2023

TikTok Calls for Submissions to its 2023 European Ad Awards

The event aims to celebrate the best examples of TikTok marketing.

By Andrew Hutchinson • June 13, 2023

TikTok Launches New Mini-Site for Agency Partners and SMBs

A handy collection of all of TikTok's marketing tips and resources.

By Andrew Hutchinson • June 13, 2023

TikTok Tests New Visual Product Search Option to Boost its eCommerce Efforts

TikTok really wants to make in-stream shopping a thing.

By Andrew Hutchinson • June 13, 2023

TikTok Seeks to Dispel User Concerns Over How it Tracks Data in New ‘TikTok Truths’ Series

Though it doesn't exactly put to rest all concerns over how it tracks and logs user actions.

By Andrew Hutchinson • June 13, 2023

TikTok Outlines Key Creative Considerations for Effective TikTok Content [Infographic]

Some key tips for your TikTok marketing approach. 

By Andrew Hutchinson • June 12, 2023

TikTok Adds New AI Ad Script Generator Tool in Creative Center

The tool can provide you with AI-generated ad scripts for your TikTok campaigns.

By Andrew Hutchinson • June 11, 2023

TikTok Provides New Insights into How it Chose its Signature Sound

Ever wondered where TikTok got the inspiration for its sonic identity?

By Andrew Hutchinson • June 8, 2023

TikTok Looks to Highlight the Gaming Community with ‘30 Days of Gaming’ Showcase Event

TikTok says that gaming-related clips have over 3 trillion views in the app.

By Andrew Hutchinson • June 8, 2023

TikTok Adds New Option to Facilitate Connection Between Creators and Brands

More brands will now be able to invite campaign pitches from TikTok creators.

By Andrew Hutchinson • June 8, 2023

TikTok Adds New Courses to its ‘TikTok Academy’ Learning Resource

TikTok Academy provides a range of free courses to help you up your TikTok marketing knowledge.

By Andrew Hutchinson • June 6, 2023

TikTok Expands ‘Series’ Content Monetization Offering to More Creators

TikTok continues to evolve its creator monetization options.

By Andrew Hutchinson • June 6, 2023

TikTok Announces Queer Inclusivity Marketing Event

The event will provide tips and notes for brands looking to address LGBTQ+ audiences.

By Andrew Hutchinson • June 5, 2023

TikTok Outlines Programming for Indigenous History Month

TikTok will highlight a range of Indigenous creators and businesses throughout the month.

By Andrew Hutchinson • June 4, 2023

TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning

Yes, it's time to start planning your holiday campaigns.

By Andrew Hutchinson • June 1, 2023

TikTok Announces In-App and IRL Programming for Pride Month

TikTok will look to showcase LGBTQ+ creators and SMBs throughout June.

By Andrew Hutchinson • May 31, 2023

TikTok’s Testing a New ‘Tako’ AI Chatbot Experience In the App

TikTok's looking to latch onto the generative AI trend.

By Andrew Hutchinson • May 25, 2023

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

As the White House considers TikTok's future in the US, the case against it could be growing.

By Andrew Hutchinson • May 24, 2023

TikTok Challenges Montana’s Decision to Ban the App

TikTok will argue that Montana's move to ban the app is unconstitutional.

By Andrew Hutchinson • May 22, 2023