TikTok Expands Mental Health Support Options for World Mental Health Day

Expanded assistance tools and guidance for TikTok users.

By Andrew Hutchinson • Oct. 10, 2023

TikTok Adds More Direct Publishing Options to Its API To Facilitate Third-Party Posting

The new API update will make it easier to share your creations direct to TikTok.

By Andrew Hutchinson • Oct. 10, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Announces Themed AR Effects and Top Hashtags for Halloween

TikTok's looking to get more users involved in its Spooky Season trends.

By Andrew Hutchinson • Oct. 9, 2023

TikTok Partners With MVVO on Times Square Creative Clips Competition

Wanna’ get your TikTok clips shown in Times Square? 

By Andrew Hutchinson • Oct. 4, 2023

TikTok’s Experimenting With an Ad-Free Subscription Offering

The experiment could be related to evolving EU regulations.

By Andrew Hutchinson • Oct. 2, 2023

TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process

The tool will help guide you towards TikTok’s various ad creation tools and examples. 

By Andrew Hutchinson • Sept. 28, 2023

TikTok Adds Centralized Wallet To Manage In-App Transactions

Another step towards in-app commerce and payments.

By Andrew Hutchinson • Sept. 27, 2023

TikTok Shares New Notes on Maximizing Ad Effectiveness

Some data-backed tips for your TikTok ads approach. 

By Andrew Hutchinson • Sept. 27, 2023

Social Apps Continue To Face Difficulties in Implementing Shopping, Underlining the Challenge for X

Facilitating payments and shopping would be a big win for social apps, but regulators are less enthused.

By Andrew Hutchinson • Sept. 26, 2023

As More AI Bots Infiltrate Social Platforms, Each Is Developing New Rules To Keep Up

AI bots are becoming more prominent, peddling scams and spam on social networks. 

By Andrew Hutchinson • Sept. 25, 2023

TikTok Is Exploring a Partnership With Google to Drive Search Traffic

The new experiment has seen some users shown Google search panels within TikTok search results.

By Andrew Hutchinson • Sept. 21, 2023

TikTok Officially Launches New In-Stream Labels for AI Generated Content

The new labels will ensure users are aware when an image or video has been created or altered with AI.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

TikTok's adding more measurement solutions to better attribute campaign performance.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

TikTok says that the majority of conversions generated by TikTok campaigns are not attributed to the app.

By Andrew Hutchinson • Sept. 19, 2023

TikTok Announces New Programming and Funding Opportunities for Latin Heritage Month 2023

TikTok is running several in-app initiatives to highlight Latin creators and businesses.

By Andrew Hutchinson • Sept. 14, 2023

TikTok Partners With Billboard on New Trending Track Listing

TikTok is now a key driver of music trends.

By Andrew Hutchinson • Sept. 14, 2023

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

By Andrew Hutchinson • Sept. 12, 2023

TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push

TikTok' is once again ramping up its push on in-stream shopping.

By Andrew Hutchinson • Sept. 12, 2023

TikTok Expands Its ‘Creativity Program’ Funding Initiative to More Regions

TikTok's giving more creators the chance to make money from their clips.

By Andrew Hutchinson • Sept. 8, 2023

TikTok Tests New In-Stream Shopping Push in the US

TikTok's determined to get users shopping in the app.

By Andrew Hutchinson • Sept. 7, 2023

TikTok Announces New Partnership to Facilitate Multi-Touch Attribution

A new way to better measure the results of your TikTok campaigns.

By Andrew Hutchinson • Sept. 7, 2023

TikTok Announces New Quarterly Safety Update, in Line With EU Requirements

The report will provide an overview of TikTok's safety initiatives over time.

By Andrew Hutchinson • Sept. 7, 2023

TikTok Announces New Programming for Fashion Month

TikTok's hosting a range of dedicated programming for the various Fashion Month events. 

By Andrew Hutchinson • Sept. 6, 2023

TikTok Explores New In-App Messaging and Engagement Options

TikTok's looking to keep conversation around TikTok clips in-house.

By Andrew Hutchinson • Sept. 5, 2023

TikTok Provides an Update on Its EU Data Center Development and Independent Safety Verification

TikTok continues to establish more measures to reassure EU authorities.

By Andrew Hutchinson • Sept. 5, 2023