Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch

The AR shift will lead to a range of new marketing opportunities.

By Andrew Hutchinson • Jan. 7, 2024

TikTok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024

Can TikTok make in-stream shopping a thing?

By Andrew Hutchinson • Jan. 4, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

5 Tips To Help Maximize Your TikTok Marketing Approach in 2024

Some notes to help guide your TikTok marketing in 2024. 

By Andrew Hutchinson • Jan. 3, 2024

TikTok Launches 2024 Marketing Calendar to Assist in Your Planning

Some helpful pointers for your 2024 TikTok campaigns.

By Andrew Hutchinson • Jan. 3, 2024

TikTok Tests New Desktop-Based Tools for Creators and Marketers

Some handy new updates to TikTok's analytics and business insight tools.

By Andrew Hutchinson • Dec. 21, 2023

Report Finds Facebook and IG Reels Outperform TikTok Clips in Driving Views

The latest insights from Emplifi show that Reels are driving big reach.

By Andrew Hutchinson • Dec. 19, 2023

TikTok Launches Improved Experience on Tablets and Foldable Devices

The update will improve experiences on larger screens. 

By Andrew Hutchinson • Dec. 18, 2023

TikTok Announces Live Concert Special on Disney+ and Hulu

TikTok's recent 'In the Mix' concert will be highlighted in an hour-long special.

By Andrew Hutchinson • Dec. 13, 2023

New Report Shows In-App Spending on TikTok Continues To Rise

TikTok could still become a key eCommerce provider yet. 

By Andrew Hutchinson • Dec. 11, 2023

New Guide Highlights Key Considerations for Effective TikTok Ads

Some handy tips for your TikTok campaign planning.

By Andrew Hutchinson • Dec. 7, 2023

TikTok Highlights Its Top Content Trends of the Year

Can you remember all of the key TikTok trends of 2023?

By Andrew Hutchinson • Dec. 6, 2023

TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

The latest trends of note for marketers, as identified by TikTok.

By Andrew Hutchinson • Dec. 6, 2023

TikTok Owner Bytedance Is Launching Custom AI Chatbot Creation Tools

Custom chatbots could be a key step in aligning with evolving discovery behaviors.

By Andrew Hutchinson • Dec. 4, 2023

TikTok Expands In-Stream Concert Ticket Sales via Ticketmaster Partnership

A smart collaboration, which will deepen TikTok's connection to the music industry.

By Andrew Hutchinson • Dec. 4, 2023

US Judge Blocks Montana’s Effort to Ban TikTok

Montana residents will continue to have access to the app for the foreseeable future.

By Andrew Hutchinson • Dec. 1, 2023

TikTok’s New ‘Artist Accounts’ Help Promote Emerging Musicians

TikTok has become a key platform for music promotion.

By Andrew Hutchinson • Nov. 30, 2023

TikTok Shares Insights Into the Performance of Ads for CPG Brands

TikTok campaigns are now outperforming traditional TV ads for some brands.

By Andrew Hutchinson • Nov. 28, 2023

TikTok Announces ‘Openhouse’ AR Showcase Event

Learn more about TikTok's evolving AR creation tools.

By Andrew Hutchinson • Nov. 28, 2023

TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips

TikTok's making a bigger push on long-form content. 

By Andrew Hutchinson • Nov. 27, 2023

TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration

The cards provide data-backed notes of inspiration for your TikTok clips.

By Andrew Hutchinson • Nov. 27, 2023

TikTok Adds New Conversational UI To Help Guide Its Algorithms

A new way to customize your TikTok feed.

By Andrew Hutchinson • Nov. 21, 2023

TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion

TikTok says that traditional ad measurement approaches fail to adequately credit the value of ads.

By Andrew Hutchinson • Nov. 16, 2023

TikTok Adds In-Stream AR Effects Creation Flow, Enabling All Users To Create AR Experiences

Now, you can create your own AR experiences in the app.

By Andrew Hutchinson • Nov. 16, 2023

TikTok Launches Integration With Music Streaming Platforms

Enhanced music discovery via TikTok clips.

By Andrew Hutchinson • Nov. 14, 2023

TikTok Announces LIVE Fest to Highlight Top Streaming Talent

TikTok really wants live-stream commerce to become a thing in the app.

By Andrew Hutchinson • Nov. 13, 2023