TikTok Looks to Build its Business Discovery Elements with New In-App Prompts

TikTok's fast becoming a key platform for business discovery.

By Andrew Hutchinson • May 15, 2023

TikTok Launches New Resources for Mental Health Awareness Month

TikTok's added a range of new in-app resources to assist users in need.

By Andrew Hutchinson • May 15, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Launches New In-App Music Hub to Highlight Trending Artists

The #NewMusic hub will showcase the latest tracks in the app.

By Andrew Hutchinson • May 12, 2023

TikTok Announces New Partnership with Smartly.io to Facilitate Video Shopping Ad Creation

The partnership will facilitate shopping ad creation in the app.

By Andrew Hutchinson • May 11, 2023

New Report Highlights the Best Times to Post to Social Platforms in 2023

Sprout Social has published its annual overview of the most engaging times to post.

By Andrew Hutchinson • May 10, 2023

TikTok Publishes New Report on Rising Sports Trends in the App

Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.

By Andrew Hutchinson • May 10, 2023

TikTok Launches ‘TikTok World Hub’ to Share Guides and Insights for Marketers

Following its TikTok World event, TikTok has launched a new hub to house all of its featured insights.

By Andrew Hutchinson • May 9, 2023

TikTok’s Testing a New Process to Help Musicians Maximize Exposure in App

The program enables creators to earn money for promoting tracks.

By Andrew Hutchinson • May 8, 2023

TikTok Shares New Insights into the Effectiveness of Marketing Mix Modeling in Ad Measurement

TikTok's looking to help marketers evolve their performance measurement processes.

By Andrew Hutchinson • May 4, 2023

TikTok Expands ‘Creativity Program’, Providing More Monetization Opportunities for Creators

TikTok continues to work on more ways to get creators paid in the app.

By Andrew Hutchinson • May 3, 2023

TikTok Announces Date for Third Annual ‘TikTok World’ Event

TikTok will showcase its evolving ad tools and business options at the event.

By Andrew Hutchinson • May 3, 2023

TikTok Expands Pulse Ads to Specific Verticals and Topics

TikTok's premium placement option will now offer more customization for placement. 

By Andrew Hutchinson • May 3, 2023

TikTok Announces Education and Funding Initiatives for Small Business Month

TikTok will host a range of education sessions throughout the month.

By Andrew Hutchinson • May 2, 2023

TikTok Announces Programming for Asian and Pacific Islander Heritage Month

TikTok's hosting a range of in-app events, along with creator showcase elements.

By Andrew Hutchinson • May 1, 2023

Meta and TikTok Launch New Initiatives to Facilitate Connection Between Brands and Creators

Facilitating creator/brand deals is a key element in keep top stars posting to each app.

By Andrew Hutchinson • April 30, 2023

TikTok Invites Selected Retailers to Expanded Shops Push

TikTok continues to push ahead with its in-stream commerce program. 

By Andrew Hutchinson • April 26, 2023

TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend

TikTok's the latest social app looking to get in on the generative AI hype.

By Andrew Hutchinson • April 25, 2023

TikTok Shares Key Creator Collaboration Tips for Brands in New Guide

The guide covers all the key elements of finding relevant influencers and building campaigns.

By Andrew Hutchinson • April 24, 2023

TikTok Moves to Ban All Climate Change Denial Content

TikTok becomes the latest social media app to ban climate denial and misinformation. 

By Andrew Hutchinson • April 19, 2023

TikTok Confirms that You Can Still Upload 10 Minute Videos in the App

Yes, you can still post 10 minute videos in the app.

By Andrew Hutchinson • April 18, 2023

Montana Moves to Ban TikTok Entirely in the State

The case against TikTok is growing, which could see more bans on the way.

By Andrew Hutchinson • April 17, 2023

TikTok Launches New Push on In-Stream Shopping

TikTok really wants to make in-stream shopping a thing, following the success of its shopping initiatives in China.

By Andrew Hutchinson • April 11, 2023

TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities

By creating content aligned with different communities, you can expand your brand reach.

By Andrew Hutchinson • April 10, 2023

White House Recruits TikTok Influencers to Reach Young Voters with Key Messaging

The White House is looking to recruit hundreds of social media influencers to seed key messages.

By Andrew Hutchinson • April 9, 2023

TikTok Announces New Programming for Earth Month

TikTok will highlight a range of content and creators to raise awareness of sustainability initiatives.

By Andrew Hutchinson • April 6, 2023