X Adds New Parameters for Buying Handles

You can acquire a new handle, but if you don't post engaging content, X might take it back.

By Andrew Hutchinson • Nov. 13, 2025

X Awards First Set of ‘Certified Banger’ Posts

But there are some issues with the judgment criteria here...

By Andrew Hutchinson • Nov. 11, 2025

X Launches ‘Bangers’ Account To Highlight Top Posts

Will this help to drive exposure for the best-performing X posts?

By Andrew Hutchinson • Nov. 9, 2025

Musk Outlines Future X Developments

Including improved algorithmic recommendations, a separate XChat app and more.

By Andrew Hutchinson • Nov. 2, 2025

X Reports Higher Usage in EU in Latest DSA Report

X usage had been in decline, but saw a recovery in the most recent period.

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

X Adds Another Anime-Inspired AI Chatbot

So now, X users have another AI bot to develop feelings for.

By Andrew Hutchinson • Oct. 27, 2025

X Prompts Users To Update Security Info Ahead of Twitter.com Retirement

Consumers who use security keys on X will need to take note.

By Andrew Hutchinson • Oct. 27, 2025

X Updates API Pricing To Boost Developer Appeal

The changes provide more flexible access costs, but not a significant cut in overall pricing. 

By Andrew Hutchinson • Oct. 20, 2025

X Announces Handles Marketplace To Sell Dormant Usernames

Premium subscribers will now be able to purchase their preferred handle.

By Andrew Hutchinson • Oct. 19, 2025

X Is Testing a New Way To Handle Links in Posts

X is looking to keep users in the app when they tap a link.

By Andrew Hutchinson • Oct. 19, 2025

X’s Algorithm Is Shifting to a Grok-Powered AI Model

X's recommendations will be fully powered by Elon's evolving AI system. 

By Andrew Hutchinson • Oct. 19, 2025

X Addresses Key Drivers of Growth With New Updates

X is rolling out a range of updates and tweaks to address lingering user concerns.

By Andrew Hutchinson • Oct. 14, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

X Renames Business Subscription Package, Updates Features

New options include the ability to purchase dormant @handles.

By Andrew Hutchinson • Oct. 7, 2025

X Updates Video Player UI, Improves Grok Video Generation

X is updating the format of its video playback controls.

By Andrew Hutchinson • Oct. 5, 2025

Data Shows X Premium Subscribers Get Significantly More Post Reach

New data on the benefits of paying for X's subscription package.

By Andrew Hutchinson • Oct. 2, 2025

X Adds Option To Sort Post Likes

A small tweak to help enhance your X interactions.

By Andrew Hutchinson • Oct. 1, 2025

Threads Is on Track To Exceed X in Active Usage

The latest usage data suggests that Threads will soon overtake X in total users.

By Andrew Hutchinson • Sept. 28, 2025

X’s Ad Revenue Shrunk in Q2 2025

New data shows X is still struggling to rebuild its ad business.

By Andrew Hutchinson • Sept. 22, 2025

X Is Moving to a Customizable AI-Powered Algorithm

Elon says X's algorithms will be fully AI-powered by the end of the year. 

By Andrew Hutchinson • Sept. 21, 2025

X Updates NFL Portal for 2025-26 Season

X has added some new tricks to its NFL Portal game tracking option. 

By Andrew Hutchinson • Sept. 18, 2025

X Adds Option To Pay for Extra Post Reach In-Stream

A new "Boost" option will enable you to get more reach for any update.

By Andrew Hutchinson • Sept. 18, 2025

X Claims Record High Download Numbers Last Week

X saw a surge in interest due to increased political discussion last week.

By Andrew Hutchinson • Sept. 15, 2025

X Shares Insights Into Key Factors That Dictate Post Reach

X has updated its algorithm documentation.

By Andrew Hutchinson • Sept. 9, 2025