X Provides Explanations of Common Reach Restrictions Amid Accusations of Shadowbans

In all likelihood, X is not actively restricting your posts. Probably.

By Andrew Hutchinson • April 27, 2025

X Experiments With Updated Video Playback UI

X continues to refine its video display tools.

By Andrew Hutchinson • April 21, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

xAI Adds Memory To Grok To Personalize Future Responses

Another update for X’s AI chatbot.

By Andrew Hutchinson • April 17, 2025

Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up

Which of the real-time social media apps is going to win out in the long run?

By Andrew Hutchinson • April 16, 2025

xAI Launches ‘Grok Studio’ Advanced AI Project Tool

A new advance for X’s generative AI tools.

By Andrew Hutchinson • April 16, 2025

X Launches Updated Post Analytics Display

X continues to refine its analytics options (for Premium subscribers).

By Andrew Hutchinson • April 15, 2025

How Elon Musk Is Using His Political Influence To Secure the Future of X

Elon's upgraded political clout has enabled him to set new foundations for X.

By Andrew Hutchinson • April 13, 2025

X Announces NBA Portal To Encourage Sports Engagement

Sports are the most discussed topic on X.

By Andrew Hutchinson • April 9, 2025

X Announces New Requirements for Parody Accounts

X will now require all parody accounts to include a specific identifier before their profile name.

By Andrew Hutchinson • April 6, 2025

EU Seeking to Fine X $1B for DSA Violations

This could get very messy for international relations. 

By Andrew Hutchinson • April 3, 2025

X Shares Notes on Emerging Fashion Trends in the App

Some interesting and somewhat confusing data from the X team.

By Andrew Hutchinson • April 3, 2025

The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

X Shares Data on Gen Z Users in Europe

Insights into what younger users on X are engaging with. 

By Andrew Hutchinson • March 30, 2025

xAI Acquires X in a Deal That Secures the App’s Immediate Future

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

By Andrew Hutchinson • March 28, 2025

X Adds React With Video Options To Boost Video Engagement

Another step in X's push to become a “video first” platform.

By Andrew Hutchinson • March 26, 2025

X Integrates Grok AI Chatbot With Telegram

Now, Telegram Premium users will be able to consult Grok within their chats.

By Andrew Hutchinson • March 26, 2025

X Now Enables You To Edit Elements of Images With Grok

A handy update to customize your shared images.

By Andrew Hutchinson • March 23, 2025

X Suspends Accounts in Turkey After Government Removal Requests

X has once again implemented restrictions at the behest of the Turkish government.

By Andrew Hutchinson • March 22, 2025

Meta, Google Look To Trump Administration to Combat Australian Regulatory Charges

Australia's News Media Bargaining Code could become a target of Trump's trade reform agenda.

By Andrew Hutchinson • March 20, 2025

X Takes on Indian Authorities Over Censorship Requests

X is taking a stand against suppression orders in India.

By Andrew Hutchinson • March 20, 2025

X Secures $1B in New Funding via New Equity Raise

Faith in Elon Musk remains strong among key investors. 

By Andrew Hutchinson • March 19, 2025

Report Finds Community Notes Fail To Address Proven Misinformation on X

As Meta launches the first Community Notes in its apps, another report finds significant flaws in the process. 

By Andrew Hutchinson • March 18, 2025

xAI Acquires Text-To-Video AI Project Hotshot

X users will soon be able to generate AI videos in-stream.

By Andrew Hutchinson • March 17, 2025

X Offers Trip To Mars in March Madness Competition

Yes, the top prize is a ticket to Mars.

By Andrew Hutchinson • March 13, 2025

X Suffers Major DDoS Attack as Backlash Against Elon Musk Grows

Elon’s businesses look set to bear the brunt of the backlash against his political involvement.

By Andrew Hutchinson • March 10, 2025