X Secures $1B in New Funding via New Equity Raise

Faith in Elon Musk remains strong among key investors. 

By Andrew Hutchinson • March 19, 2025

Report Finds Community Notes Fail To Address Proven Misinformation on X

As Meta launches the first Community Notes in its apps, another report finds significant flaws in the process. 

By Andrew Hutchinson • March 18, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

xAI Acquires Text-To-Video AI Project Hotshot

X users will soon be able to generate AI videos in-stream.

By Andrew Hutchinson • March 17, 2025

X Offers Trip To Mars in March Madness Competition

Yes, the top prize is a ticket to Mars.

By Andrew Hutchinson • March 13, 2025

X Suffers Major DDoS Attack as Backlash Against Elon Musk Grows

Elon’s businesses look set to bear the brunt of the backlash against his political involvement.

By Andrew Hutchinson • March 10, 2025

X Shares Latest Info on Content Removals and Government Requests

The comparative numbers versus Twitter show that X is taking a lot of action.

By Andrew Hutchinson • March 5, 2025

X Adds Feed Sorting Options for Communities

A new way to encourage engagement in X Communities.

By Andrew Hutchinson • March 5, 2025

X Shares New Data on Gen Z Users

New usage data from X.

By Andrew Hutchinson • March 1, 2025

Grok Adds Voice Mode as Downloads Ramp Up

xAI's latest Grok 3 update is driving early interest.

By Andrew Hutchinson • Feb. 24, 2025

X Adds New AI Elements to Power Ad Performance

Some new AI elements to help you create more resonant X campaigns. 

By Andrew Hutchinson • Feb. 23, 2025

Study Finds the Majority of Community Notes Are Never Displayed on X

With Meta moving to integrate its own Community Notes the data raises concerns.

By Andrew Hutchinson • Feb. 23, 2025

Musk’s Newfound Political Influence Could Spark Financial Turnaround for X

A number of big brands are reportedly now considering a resumption of ad spend on X.

By Andrew Hutchinson • Feb. 20, 2025

X’s Dealings on Information Requests Show Clear Bias Towards Musk Allies

Elon Musk continues to use X as a political leverage tool.

By Andrew Hutchinson • Feb. 18, 2025

xAI Lanches Grok 3 AI Model To Compete With Industry Leaders

The next stage for Elon’s ambitious AI project. 

By Andrew Hutchinson • Feb. 18, 2025

X Adds ‘Moment of Death’ Form To Violent Content Policy

You can apply to have a video depicting a relative’s death taken down but X can refuse.

By Andrew Hutchinson • Feb. 18, 2025

Research Suggests Threads Is Driving More Engagement Than X

New research shows that Threads posts drive more engagement on average than those on X.

By Andrew Hutchinson • Feb. 5, 2025

X Makes Communities Posts More Visible to Nonmembers in the App

X communities had seen a resurgence last year.

By Andrew Hutchinson • Feb. 3, 2025

X Adds New Elements to Its Grok AI Chatbot

X continues to build out its offerings around generative artificial intelligence, but can it really compete?

By Andrew Hutchinson • Feb. 3, 2025

Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.

By Andrew Hutchinson • Feb. 3, 2025

New Insights Suggest X Is Struggling To Make Money

X may not have turned a profit in 2024.

By Andrew Hutchinson • Jan. 30, 2025

X Says In-Stream Payments Are Coming ‘Later This Year’

X Money, as it's now called, has the backing of Visa for its first big push. 

By Andrew Hutchinson • Jan. 28, 2025

X Shares 2025 Events Calendar for Marketers

A handy overview of the key dates of note this year.

By Andrew Hutchinson • Jan. 22, 2025

X Launches Dedicated Video Tab in the US

X's video tab is now live for U.S. users.

By Andrew Hutchinson • Jan. 21, 2025

X’s Usage Data Suggests a Decline in Time Spent Throughout 2024

X chief Linda Yaccarino has shared another revealing stat on X's usage. 

By Andrew Hutchinson • Jan. 14, 2025

Will Elon Musk’s Interest in German Politics End up Harming X?

Elon Musk is looking to get more involved in regional politics, which is a high-risk strategy.

By Andrew Hutchinson • Jan. 13, 2025