X Rolls Out In-Stream Labels for Parody and Fan Accounts

X has shipped its parody account labels in all formats.

By Andrew Hutchinson • Jan. 12, 2025

X Is Considering Removing Time Markers on Posts in the Main Feed

X is considering some significant changes to its UI. 

By Andrew Hutchinson • Jan. 9, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Considers Charging All New Users to Sign-up to the App

X is still looking for options to make up for its ad revenue losses.

By Andrew Hutchinson • Jan. 9, 2025

X Is Set To Come Under More Scrutiny in Europe

Elon Musk's ongoing political influence efforts look set to bring more scrutiny.

By Andrew Hutchinson • Jan. 9, 2025

Data Shows That X Premium Take-up Is Growing

X Premium has seen more interest since the U.S. election. 

By Andrew Hutchinson • Jan. 5, 2025

X Flags Coming Algorithm Update to Focus On Entertaining Content

Can X become a more positive influence? 

By Andrew Hutchinson • Jan. 5, 2025

X Tests Dedicated Video Tab in Lower Function Bar

Another step in its efforts to become a video first platform. 

By Andrew Hutchinson • Jan. 2, 2025

X Plans to Launch ‘Money’ in Limited Form This Year

Elon's grand vision for an 'everything app' still seems to be a long way off.

By Andrew Hutchinson • Jan. 2, 2025

X Shares Insights Into Key Trends of 2024

A look at the key discussion drivers on X in 2024.

By Andrew Hutchinson • Jan. 1, 2025

X Increases Premium+ Price by 30%

X is looking to slug its top-paying users for extra cash. 

By Andrew Hutchinson • Dec. 28, 2024

X Touts Business Success in 2024 and Rising Opportunities

X claims to be seeing big success, which is not exactly true.

By Andrew Hutchinson • Dec. 19, 2024

X Rolls Out Updates to Its Grok AI Chatbot

X continues to develop its own AI chatbot tool, including by further integrating X and web search data to improve Grok’s answers.

By Andrew Hutchinson • Dec. 17, 2024

X Announces Expanded Content Partnership With the NBA

The new deal will see X continue to host exclusive NBA content.

By Andrew Hutchinson • Dec. 17, 2024

X Provides Usage Insights and Ad Tips for ‘Q5’

Some data notes to inform marketing efforts from mid-December to mid-January. 

By Andrew Hutchinson • Dec. 13, 2024

X Touts Record-High Usage in 2024

But is X actually seeing more or less usage? 

By Andrew Hutchinson • Dec. 13, 2024

X Tests File Attachments for DMs

A new way to utilize X DMs.

By Andrew Hutchinson • Dec. 12, 2024

X Updates Requirements for Creator Revenue Share Program

Creators will now need more verified followers to qualify. 

By Andrew Hutchinson • Dec. 8, 2024

X Makes Its Grok AI Chatbot Available to All Users

Now everyone can try out X's “non-woke” AI chatbot.

By Andrew Hutchinson • Dec. 8, 2024

X Adds Follower Versus Non-Follower Engagement Data

Across platforms, creators insist more non-followers are interacting with their updates, possibly because of algorithmic recommendations.

By Andrew Hutchinson • Dec. 5, 2024

Meta and X Announce AI Data Center Expansions

Meta looks to have the most potential to build toward AI’s next stage, though xAI is also looking to compete in the rapidly evolving tech race.

By Andrew Hutchinson • Dec. 5, 2024

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

While Elon Musk’s wants to build an ‘everything app,’ Meta’s attempts at the same have repeatedly fallen short.

By Andrew Hutchinson • Dec. 3, 2024

X Launches Labels for Parody and Fan Accounts

It’s almost like adding labels to delineate official accounts would be helpful. 

By Andrew Hutchinson • Dec. 2, 2024

X Offers Ad Credit Matching to Shopify Merchants

X will match the ad spend of Shopify merchants over the next week.

By Andrew Hutchinson • Nov. 26, 2024

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social platforms are running some big in-stream promotions for their own products this year.

By Andrew Hutchinson • Nov. 26, 2024

Where Each of the Big Social Platform Stands on External Links

Are links being throttled on all of the big social apps?

By Andrew Hutchinson • Nov. 25, 2024