Twitter's Testing a New Option Which Would Limit Tweet Replies to Followers Only

Twitter's testing a new option which would enable users to restrict their tweet replies to followers only.

By Andrew Hutchinson • Dec. 7, 2020

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers.

By Andrew Hutchinson • Dec. 3, 2020

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Halts Test of Threaded Replies, Shuts Down Experimental twttr App

After testing them out for over two years, Twitter has now decided that it's not going to go with threaded replies on tweets.

By Andrew Hutchinson • Dec. 3, 2020

Twitter Shares the Top 10 Twitter Ad Campaigns of 2020 [Infographic]

Twitter has provided an overview of some of the best Twitter marketing campaigns of the year, providing inspiration for marketers.

By Andrew Hutchinson • Dec. 3, 2020

Twitter Strengthens Two-Factor Authentication Options with Physical Security Keys

Twitter's updating its two-factor authentication features to provide more security options for users.

By Andrew Hutchinson • Dec. 2, 2020

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020

Twitter Provides Tips for Holiday Promotions and Outreach

Twitter has provided a new set of tips to help brands map out their holiday marketing strategies.

By Andrew Hutchinson • Nov. 30, 2020

Twitter Is Looking to Re-Open its Account Verification Process, Seeks Feedback on New Guidelines

Twitter says that it's looking to re-open account verification, but it's looking for community input into what its new guidelines should be.

By Andrew Hutchinson • Nov. 24, 2020

Twitter Adds New Warning Pop-Ups When Users Attempt to Like Tweets Which Include Disputed Claims

Twitter is expanding its warning pop-ups on tweets which include disputed claims.

By Andrew Hutchinson • Nov. 23, 2020

Twitter Addresses Early Issues with Fleets, Including People Viewing Fleets Without Showing Up in 'Seen' List

Twitter has addressed some key concerns in the early going of Fleets, largely caused by a massive increase in system demand.

By Andrew Hutchinson • Nov. 23, 2020

Facebook, Twitter and Google to Team Up to Combat COVID-19 Vaccine Misinformation

With a COVID-19 vaccination nearing, the major tech platforms are looking to enhance their efforts to combat vaccine misinformation online.

By Andrew Hutchinson • Nov. 20, 2020

Twitter Slows Down Roll Out of Fleets Due to 'Performance and Stability' Concerns

Twitter is dialing back the roll-out of its new Fleets function due to system issues in handling the increased usage load.

By Andrew Hutchinson • Nov. 19, 2020

Twitter's Testing a Clubhouse-Style Audio 'Spaces' Feature

Twitter's testing a new audio spaces option which will enable users to create audio-only meeting rooms.

By Andrew Hutchinson • Nov. 17, 2020

Twitter Launches Story-Like 'Fleets' for All Users

Twitter is rolling out its Stories-like 'Fleets' option to all users.

By Andrew Hutchinson • Nov. 17, 2020

Twitter Shares Insights into How its Election Integrity Measures Impacted Usage and Activity

In the aftermath of the US Election, Twitter has shared some insights into how its various measures impacted usage behaviors leading up to polling day.

By Andrew Hutchinson • Nov. 12, 2020

Twitter Shares New Insights into Key Trends Leading into the Holiday Season [Infographic]

Twitter has shared some new insights into rising trends heading into the holiday shopping season.

By Andrew Hutchinson • Nov. 12, 2020

Twitter Launches New 'Carousels' Ad Format Option

Twitter has announced a new addition to its ad format options: Carousels. With the launch of Twitter's new Carousels format, marketers can now add up to six images or videos in an ad.

By Emma Wiltshire • Nov. 12, 2020

Twitter Expands its Stories-Like 'Fleets' Option to Users in Japan

Twitter's bringing its Stories-like 'Fleets' option to Japan in the latest expansion of its roll-out.

By Andrew Hutchinson • Nov. 10, 2020

Twitter's Working on New Warnings for Likes of Tweets Which Include Disputed Claims

Twitter is testing a new pop-up warning for Likes of tweets which include disputed claims.

By Andrew Hutchinson • Nov. 9, 2020

Blocked Hashtags, Violence Metrics, Bans - How Social Media Has Dealt With the US Election

Facebook, Twitter and TikTok have all been active in working to limit the spread of potentially harmful content around the US election. Has that helped?

By Andrew Hutchinson • Nov. 6, 2020

Twitter Releases Events Calendar for November to Assist with Strategic Planning

Have you mapped out your marketing plan for Q4? Twitter's latest calendar could highlight more opportunities to consider.

By Andrew Hutchinson • Nov. 4, 2020

Facebook, Twitter Take Action to Maintain Election Integrity as Vote Counting Continues

With the result of the US Election hanging in the balance, both Twitter and Facebook are working to keep people accurately informed. 

By Andrew Hutchinson • Nov. 4, 2020

Twitter Shares New Insights on Gaming-Related Discussion on the Platform

Twitter has shared some new insights into the most discussed video games during October.

By Andrew Hutchinson • Nov. 2, 2020

Twitter Shares New Insights on Consumer Hopes and Expectations Around the Holidays

Twitter has shared some new data on consumer expectations, and hopes, around the holiday period in 2020.

By Andrew Hutchinson • Nov. 2, 2020

Twitter Posts Strong Revenue Result in Q3 as User Growth Slows

Twitter has posted its latest performance update, showing a significant boost in ad spend in Q3.

By Andrew Hutchinson • Oct. 29, 2020