It's today, and it's sold out...
Creating For The Long Tail
1:50pm, Thursday November 22, 2007, Scotiabank Theatre Toronto
Interactive to the Max 2007
Host: IAB and Marketing Magazine
Moderator: Collin Douma, Strategist, Social Media Group
Panel: Michael Kasprow, VP, Creative Director, Trapeze
David Stubbs, Partner, Teehan + Lax
Janet Kestin, Chief Creative Officer, Ogilvy Toronto
Here's the blurb:
Interactive advertising now includes everything from behaviorally-targeted banner ads to video search, flash-enabled email, social networking sites, blogs, podcasts, mobile marketing, in-game spots, mash-ups, wikis and widgets. We get it. Lots of niche-targeting and across-the-board accountability. But can any one Advertiser /Agency afford to develop, implement and track a creative strategy that spans the breadth of Interactive, and traditional media channels as well? Well... What if the cost of developing and producing contextually-relevant ads for a plethora of Interactive tactics cost just about the same as cutting your 30-second TV spot down to a :15? Or what if you provided consumers with a detailed brand brief and put a measure of content creation and dissemination into their hands, saving distribution dollars? Come hear our experts explain why the long tail doesn't have to wag the advertising dog after all!
Link to original post
