To Whom It May Concern:
Hi, I'm your website. If you don't object to bit of interaction here, I hope you won't mind me telling you I'm lonely. While a few people come to visit, they don't stay. I don't have any real friends. No one stops to actually talk to me. They poke around, ignore most of me most of the time, ask no questions, and take their leave. Do you think we could do something to make them feel more at home and give me something more important to do that just sit here, open the door, watch them wander around for less than a minute and go away?
I feel like they perceive me as something akin to a really junky yard sale sprawled out on the lawn of some lousy neighborhood. They look around with their noses in the air and as if they can't wait to go wash their hands as soon as they're done here.
Most of the people who stop here never come back or are gone for long intervals of time. Presumably they go to more interesting places? That polished monologue you told me to keep repeating and repeating is piped into every nook and cranny but all to no avail. I'd say our visitors are deaf except for that cynical smirk they make when they obviously hear my non-stop sales pitch. They look and act as if to say, "Cha, right... that's what you say."
I was thinking... and please don't take this personally... could we ask them what they think about the site, about the products I display here? Yes, I know, you're the expert. People don't know what they want. We say the customer is always right, but we all know down deep they haven't a clue, right? Still, maybe if we asked a question or two or gave them a place here to leave a comment, they might come more often, stay a little longer, and get more out of the session? How about we let them meet one another? Maybe if they got a chance to talk amongst themselves, they might talk to me... and you?
What's that? You don't want to hear it?
I know I'm just a lowly website that cost you a fortune to build, renovate, SEO optimize, color-coordinate and design and maintain and... I know most websites, like people, never change. But I want to change. I really, really, really do.
Respectfully yours,
Lonely Url.
http://www.agencynextpr.com/2007/10/26/an-open-let...