It was Obama's "triple O" or his online operation which "took a skinny kid with a funny name and turned him into the most powerful new national brand in a generation," said Fast Company. As they described on their cover, Team Obama beat out Google, Facebook and Amazon to be their No. 1. Obama raised our awareness as to the power behind social networks.

The Obama team was the first to have the vision to use the technology in a way that further defined the statement - it is not the technology, it is how you use it. They took the political election playbook, applied it to an online community framework and targeted the young voter (considered unreachable).

We can all learn a lot about the tools they employed but one important fact is the big take away â€" they inspired their constituents with a consistent and clear message that resonated with them and they empowered them with community tools and a presence
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