The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain some insight into how exactly consumers and marketers are responding to holiday marketing on social.

The 2018 Holiday Social Marketing Trends report provides some perspective on how social and video are affecting the way purchase considerations are made, and how marketers are keeping up. With over 1000 consumers, and 500 marketers, surveyed, here are some of the key takeaways:

• 56% of consumers say a brand's social media presence has affected holiday purchase decisions
• Video ads are the number one way that consumers have found out about a new product on social
• 79% of marketers say they will run a holiday campaign on social this year

Check out more insights in the below infographic.