Video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to build a presence on YouTube, and use it to maximize your brand awareness.
But like all platforms, YouTube requires unique focus. The best practices for YouTube video won't necessarily be the same as they are on Facebook or any other platform, and this is particularly true in regards to discovery and how people come to your YouTube video content.
A version of this post was first published on the Red Website Design blog.