If you haven't noticed, Instagram is on the rise.
The platform now has a billion monthly users, and is expected to continue its meteoric rise. More than 60% of U.S. adult Instagram users visit the site daily, while some 71% of 18- to 29-year-olds are on Instagram. And according to Bloomerang's latest Nonprofit Social Media Benchmark Survey: 44% of the over 500 nonprofits surveyed said that they’re active on Instagram.
The stats underline the fact that Instagram is a social media powerhouse, and nonprofit organizations both small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders.
But did you know that nonprofits can also use Instagram to build their email subscribers?
Here are four ways that you can grow your email list using Instagram:
1. Entice people to sign-up in your bio
Use the language in your bio to encourage people to connect with you off of Instagram. For extra credit - and more conversions - direct people to a mobile-optimized landing page, welcoming them from Instagram.
2. Promote sign-ups in your Instagram Stories
The Swipe Up feature in Instagram Stories is all the rage - use it for your nonprofit by inserting a link to your email sign-up landing page right into your Instagram Story.
UN Women uses the Swipe Up feature to direct people to their website:
3. Promote your social media contests and events
One fantastic way to grow an email list is by holding a social media contest which requires people to enter their email to participate.
You can then share the link on Instagram, and get more email sign-ups and participation.
4. Promote your lead magnet/free download incentive
Offering an exclusive, impossible-to-resist download on your website is a surefire way to get people to give you their email address.
While nonprofits may not be able to offer discounts and coupons, they can offer access to special reports, events and other perks.
So there you have it - four ways to build your nonprofit email list using Instagram. Hopefully these tips get you thinking about how you can use the growing platform to boost your connection opportunities.