Ok, I see this post by Dawn Foster at Social Media Today (where some of my posts are also published) asking the question if More Companies Turning to Social Media in this Economy?
I like questions I can answer, and this one, I can answer - used Comscore Media Metrix because it already categorizes sites and has a Conversational Media Category in the Core Products. The problem is that I can't tell the difference between normal growth and accelerated growth due to the Econony using this approach.
Given the problems with the Economy began to unravel in the fall of 2007 and really excelerated this Spring - there doesn't seem to be any evidence Social Media is being used more, just now, because of The Economy. Too bad - but hey, that's what the data shows.
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