From Pankaj Jain, who is President & COO of Webdunia in India come these words of wisdom today about the use of blogs during the product development phase. He writes:
Blogging to tease: Start your blog before your offering hits the market. Give your bloggers a preview or a series of peeks. During the product development period, build on these relationships with several types of bloggers, adding comments to their postings and advancing the ongoing dialogue. Depending on the product or service type, the process can be started months in advance, raising the perceived need for your offering several notches before it culminates in the launch.
I would add: potential customers invited to participate in the product development cycle are more apt to buy the finished product, and buy it sooner than people just learning about the new product at launch time. Two, the wisdom of crowds would imply that with the participation of many more people, the new product is apt to be more right.
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