Facebook Updates Profile Frames Page, Adds 200 National Flags
Facebook has updated their Profile Frames page, adding in a heap of new Frame options and a new interface for searching for and adding the image enhancements.
First off, they've changed the layout of the screen - you used to be able to get a listing of all the available frames to the right of your profile image (on desktop), but it's now been switched to a simple search bar on the left, with no option to get a full list.
There's also a new listing on the left hand side of your image when you first open the page which shows you Frames that your friends have used.
This could be a way to encourage users to do the same - while in the main listing, you now need to type in the frame you're after to find a relevant match. Facebook's also added more than 200 national flags so you can display an indicator of your home nation on your profile image.
Why, exactly, Facebook's chosen to add in these flags is not clear - although Facebook has tried out national-themed profile tools before, most notably around the Olympics. Obviously those options have proven popular, which is likely why Facebook's expanding them and making them available all the time.
Profile Frames first appeared on The Social Network back in 2015, when Facebook released the rainbow 'Pride' frame to celebrate the US Supreme Court's decision to give same-sex couples would have the right to marry in all US states.
The filter was applied by millions of users around the world, and Facebook sought to build on that popularity shortly after, adding in 'Team Frames' which enable users show their support for college football teams.
Facebook also added in a new custom frames option last December, through which users can create their own profile image additions.
And while they're not as comprehensive as Snapchat's popular Geofilters (Snap Inc. says that "on average, more than a billion Snaps with Geofilters are viewed on our application every day"), Profile Frames do add something different to Facebook - and Facebook's also experimented with using them in marketing campaigns, like the Star Wars frame released to mark the opening of Episode 7.
This latest update could signal that Facebook is looking to put more emphasis on Frames, or add even more new options, in future.
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