Pinterest has released its latest listing of rising Pin trends, providing key usage insights to help in mapping out your platform strategy.
And as you'd expect, the COVID-19 lockdowns have had a major influence on Pin trends. The platform recently noted that it's been seeing record usage levels as people turn to Pins to get inspiration for new ideas around the home, and looking at the trends here, it's clear that Pinners are seeking out advice and tips to help them deal with the WFH shift.
Home haircuts, games for kids, home workouts, all trends that you would expect to see - but these insights may also help to provide you with ideas on how you can angle your Pin marketing efforts to align with these significant behavioral changes.
And for eCommerce brands, that could be key. Pinterest has long been focused on building outs its eCommerce offerings, and becoming a more comprehensive provider of online shopping options. Now, that mission is even more crucial, as virtually all retailers are essentially eCommerce traders for the time being.
If that's you, and you're looking for a new way to reach your target audience, Pinterest could be key.
You can read Pinterest's full report here, or check out the infographic below.