Steve Rubel says that text is still the King of the interweb. His reasons:
- It's scannable
- Search engines like text
- Cubicle-dwellers can surf quietly
- Mobile video sucks
- Cut and paste
Scoble says video is godly.
You take 1,000 words to explain to me what the next game from EA looks like. I'll do it in a minute or two of video. The video will beat your blog every time. Every time!
It's a silly argument as they are both right.
Video wins out when video is needed. But it is not always needed. Would Rubel have made a stronger case for his argument if he was on video (as absurd as that sounds)?
When both formats are done well, video is often superior for the obvious reasons.
But video is not often done well.
And text is not often done well.
There is more of a commitment on the part of the reader/viewer when watching a video. If I know there is one good article out of 100 blog posts, I can scan them quickly and find what I'm looking for in a couple minutes. If I start scanning for one good video out of 100, then I'm giving up after the fifth bad one.
So no one wins this one. It's not even a tie. It's a no contest.
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