Shannon Whitley pointed me to this post from John Furrier about social media news releases. I started following links within and ended up reading this post from Matthew Ingram, which John was summing up.

Matt's post was prompted by this one from Mark Glaser, which provides a pretty good history and current state of the union on social media news releases. Another link in this long chain led me to Tom Foremski's post expressing (legitimate) surprise that putting links in news releases on the Web is still relatively unexplored territory. Seriously, people...

Why did I tell you that? Because after all that reading, I had dozens of eager and angry thoughts flying around in my head. I was about to start writing them down, sharing my thoughts on why this whole "social news release" concept isn't really all that difficult. Then it hit me.

I already did. Thirteen months ago.

And pretty much every word is still relevant, still being discussed in those posts I linked to above. I could update or add a bit more, but to prove a point, I'll let my previous post stand as is.