YouTube has launched a localised version of YouTube for India. Localised site (youtube.in and youtube.co.in also works) is focusing on video content relevant to India that reflect what Indians are watching.

Speaking at the launch, Steve Chen, chief technology officer and co-founder of YouTube, said, "We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment. For a culture that is steeped both in video and in storytelling, and where everyone has a voice - YouTube India will not only offer Indian users more relevant content but also provide a platform to share India's unique and diverse culture and lifestyle with the largest online video community in the world."

Adding to it, Sakina Arsiwala, international manager of YouTube, said, "YouTube allows anyone with a simple Web camera or even a cell phone to create content, connect, and converse with each other through the medium of video. It provides a powerful way for people to express themselves. From a home video to a magic show to classroom lectures or working professionals connecting with their families in another city, YouTube is about communication and not just entertainment."

According to IndiaTimes, partners for the launch are, among others, Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group.