Another day, another poll that shows a majority of Americans are dissatisfied with the media. And this one from polling firm Zogby and WE Media also indicates that most Americans (55 per cent) believe blogs and bloggers are important to the future of American journalism. Almost three-quarters of those surveyed said that citizen journalism will play a vital role in the media of the future. More than 75 per cent said that the Internet has had a positive impact on the overall quality of journalism.
Zogby released the results at the recent WE Media conference on social media, and the poll was done online so there will no doubt be some suspicion that it is skewed towards seeing blogs as important. But online or not, the survey involved 5,384 adults nationwide between Jan. 30 and Feb. 1. More than 70 per cent said that they were dissatisfied with the quality of American journalism. More than 60 per cent said they believed traditional journalism is out of touch with what Americans want from their news.
When it comes to blogs and journalism, the cat is out of the bag, the train is out of the station, the plane has pushed back from the gate, Zogby told Eat The Press. More respondents (81 per cent) said Web sites are important as a source of news, although television ranked at 78 per cent, and radio at 73 per cent. Newspapers and magazines trailed at 69 per cent and 38 per cent respectively. While blogs were rated as important sources of news by 30 per cent of the respondents, they were not considered as good a news source as a neighbour or friend -- 39 per cent of those surveyed said that the latter was an important source of information.
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